Featured Research

from universities, journals, and other organizations

Why the Super Bowl's location matters: Local ties still bind corporations

Date:
May 22, 2013
Source:
University of Toronto, Rotman School of Management
Summary:
If you're a small charity looking for some corporate largesse, pegging your ask to a big morale-boosting event planned for your community may help seal the deal, suggests a new study on corporate giving.

If you're a small charity looking for some corporate largesse, pegging your ask to a big morale-boosting event planned for your community may help seal the deal, suggests a new study on corporate giving.

The paper found that corporate philanthropy spikes upward during "mega-events" such as the Olympics, the Super Bowl, or even political conventions. The finding goes against previous research that says corporate giving tends to stay stable.

"For non-profit managers, it suggests that one potentially reasonable strategy might be to tie some of their efforts in fundraising and building local corporate relationships to these mega-events," says Andrαs Tilcsik, an assistant professor of strategic management at the Rotman School of Management at the University of Toronto, who co-wrote the study with Christopher Marquis, an associate professor at Harvard Business School.

The paper also found that corporate giving can dramatically increase during times of local natural disasters. The findings on the impact of mega-events and disasters underline that, despite the belief that most major corporations act globally, they are also affected by what is happening in the communities where they are headquartered, and where many of their executive staff live.

"Communities still really matter, even in this global age," says Prof. Tilcsik.

The researchers based their conclusions on analysis of data on the charitable giving of locally-headquartered Fortune 1000 firms between 1980 and 2006.

Charitable giving during times of natural disasters depended on how severe the damage was. Serious disasters saw a drop in charitable giving, whereas smaller-scale events increased giving.

Prof. Tilcsik says one explanation for the difference may be that during major disasters other forms of support, such as government aid, step in to help out with local needs. As well, local non-profits that ordinarily would be targeted for giving by corporations may be so negatively affected themselves -- such as through the displacement of their own staff and board members -- that they may not be able to receive donations or carry out their normal work.

The study was recently published in Administrative Science Quarterly.


Story Source:

The above story is based on materials provided by University of Toronto, Rotman School of Management. Note: Materials may be edited for content and length.


Cite This Page:

University of Toronto, Rotman School of Management. "Why the Super Bowl's location matters: Local ties still bind corporations." ScienceDaily. ScienceDaily, 22 May 2013. <www.sciencedaily.com/releases/2013/05/130522095811.htm>.
University of Toronto, Rotman School of Management. (2013, May 22). Why the Super Bowl's location matters: Local ties still bind corporations. ScienceDaily. Retrieved October 22, 2014 from www.sciencedaily.com/releases/2013/05/130522095811.htm
University of Toronto, Rotman School of Management. "Why the Super Bowl's location matters: Local ties still bind corporations." ScienceDaily. www.sciencedaily.com/releases/2013/05/130522095811.htm (accessed October 22, 2014).

Share This



More Science & Society News

Wednesday, October 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

CDC Revamps Ebola Guidelines After Criticism

CDC Revamps Ebola Guidelines After Criticism

Newsy (Oct. 21, 2014) — The Centers for Disease Control and Prevention have issued new protocols for healthcare workers interacting with Ebola patients. Video provided by Newsy
Powered by NewsLook.com
Robots to Fly Planes Where Humans Can't

Robots to Fly Planes Where Humans Can't

Reuters - Innovations Video Online (Oct. 21, 2014) — Researchers in South Korea are developing a robotic pilot that could potentially replace humans in the cockpit. Unlike drones and autopilot programs which are configured for specific aircraft, the robots' humanoid design will allow it to fly any type of plane with no additional sensors. Ben Gruber reports. Video provided by Reuters
Powered by NewsLook.com
WHO: Ebola Vaccine Trials to Start a in January

WHO: Ebola Vaccine Trials to Start a in January

AP (Oct. 21, 2014) — Tens of thousands of doses of experimental Ebola vaccines could be available for "real-world" testing in West Africa as soon as January as long as they are deemed safe in soon to start trials, the World Health Organization said Tuesday. (Oct. 21) Video provided by AP
Powered by NewsLook.com
Urgent-Care Clinics Ill-Equipped to Treat Ebola

Urgent-Care Clinics Ill-Equipped to Treat Ebola

AP (Oct. 21, 2014) — Urgent-care clinics popping up across the US are not equipped to treat a serious illness like Ebola and have been told to immediately call a hospital and public health officials if they suspect a patient may be infected. (Oct. 21) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins