Featured Research

from universities, journals, and other organizations

Eco-friendly bamboo garments lure consumers -- if the price is right

Date:
September 13, 2013
Source:
Baylor University
Summary:
Consumers who plan to buy eco-friendly bamboo apparel are attracted if the price is right, but their next consideration is the product's novelty, according to a new study by Baylor University researchers.

Consumers who plan to buy eco-friendly bamboo apparel are attracted if the price is right, but their next consideration is the product's novelty, according to a new study by Baylor University researchers.

Related Articles


Bamboo has been championed by many as friendly to the environment, although the Federal Trade Commission issued a 2009 consumer alert noting that some pollutants are released in production from bamboo stalks.

When it comes to product consumption in general, consumers are influenced by emotion, price, functionality, social image and curiosity, said lead researcher Jay Yoo, Ph.D., an assistant professor of family and consumer sciences in Baylor's College of Arts & Sciences. In the case of bamboo, "if I have it and you don't, there's novelty -- and curiosity can make something more appealing," Yoo said.

The study, based on an online questionnaire of 122 participants, is published in the International Journal of Fashion Design, Technology and Education. The University of Minnesota's department of design, housing and apparel was co-researcher.

Social considerations -- such as whether bamboo reflects social status -- and function, such as whether bamboo wrinkles easily, had the least bearing on whether participants planned to buy it, the study showed.

Meanwhile, when it comes to buying "green," consumers who believe that one individual can make even a small difference in impacting the environment were more likely to buy bamboo. From an environmental standpoint, bamboo is touted as a product for the same reasons it is vilified by anyone who has tried to eradicate it from a yard: It is renewable, shooting to maturity in a mere four years, boasting a vast root system and clinging tenaciously even to steep hills, Yoo said.

While the fashion industry seeks to earn profits, it is increasingly trying to do so in ways that do not harm the environment, such as using organic or recyclable materials, he said. From the industry's standpoint, bamboo is desirable because it dyes well, feels silkier than cotton and is less expensive than silk.

Producers of bamboo textiles maintain their products are antimicrobial, processed without chemicals, non-pollutant, biodegradable and recyclable.

Yoo noted that the majority -- nearly 84 percent -- of those participating in the study were female college students with an average age of 21. He said further research of a wider sample should be done.


Story Source:

The above story is based on materials provided by Baylor University. Note: Materials may be edited for content and length.


Cite This Page:

Baylor University. "Eco-friendly bamboo garments lure consumers -- if the price is right." ScienceDaily. ScienceDaily, 13 September 2013. <www.sciencedaily.com/releases/2013/09/130913085435.htm>.
Baylor University. (2013, September 13). Eco-friendly bamboo garments lure consumers -- if the price is right. ScienceDaily. Retrieved October 30, 2014 from www.sciencedaily.com/releases/2013/09/130913085435.htm
Baylor University. "Eco-friendly bamboo garments lure consumers -- if the price is right." ScienceDaily. www.sciencedaily.com/releases/2013/09/130913085435.htm (accessed October 30, 2014).

Share This



More Plants & Animals News

Thursday, October 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Galapagos Tortoises Bounce Back, But Ecosystem Lags

Galapagos Tortoises Bounce Back, But Ecosystem Lags

Newsy (Oct. 29, 2014) The Galapagos tortoise has made a stupendous recovery from the brink of extinction to a population of more than 1,000. But it still faces threats. Video provided by Newsy
Powered by NewsLook.com
Can Drinking Milk Lead To Early Death?

Can Drinking Milk Lead To Early Death?

Newsy (Oct. 29, 2014) Researchers in Sweden released a study showing heavy milk drinkers face an increased mortality risk from a variety of causes. Video provided by Newsy
Powered by NewsLook.com
Obama: The US Will Not 'run and Hide' From Ebola

Obama: The US Will Not 'run and Hide' From Ebola

AP (Oct. 29, 2014) Surrounded by health care workers in the White House East Room, President Barack Obama said the U.S. will likely see additional Ebola cases in the weeks ahead. But he said the nation can't seal itself off in the fight against the disease. (Oct. 29) Video provided by AP
Powered by NewsLook.com
Oatmeal Healthy Recipes and Benefits

Oatmeal Healthy Recipes and Benefits

Buzz60 (Oct. 29, 2014) Oatmeal is a fantastic way to start your day. Whichever way you prepare them, oats provide your body with many health benefits. In celebration of National Oatmeal Day, Krystin Goodwin (@krystingoodwin) has a few recipe ideas, and tips on how to kickstart your day with this wholesome snack! Video provided by Buzz60
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Plants & Animals

Earth & Climate

Fossils & Ruins

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

    Technology News



    Save/Print:
    Share:

    Free Subscriptions


    Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

    Get Social & Mobile


    Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

    Have Feedback?


    Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
    Mobile: iPhone Android Web
    Follow: Facebook Twitter Google+
    Subscribe: RSS Feeds Email Newsletters
    Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins