Featured Research

from universities, journals, and other organizations

Eco-friendly bamboo garments lure consumers -- if the price is right

Date:
September 13, 2013
Source:
Baylor University
Summary:
Consumers who plan to buy eco-friendly bamboo apparel are attracted if the price is right, but their next consideration is the product's novelty, according to a new study by Baylor University researchers.

Consumers who plan to buy eco-friendly bamboo apparel are attracted if the price is right, but their next consideration is the product's novelty, according to a new study by Baylor University researchers.

Bamboo has been championed by many as friendly to the environment, although the Federal Trade Commission issued a 2009 consumer alert noting that some pollutants are released in production from bamboo stalks.

When it comes to product consumption in general, consumers are influenced by emotion, price, functionality, social image and curiosity, said lead researcher Jay Yoo, Ph.D., an assistant professor of family and consumer sciences in Baylor's College of Arts & Sciences. In the case of bamboo, "if I have it and you don't, there's novelty -- and curiosity can make something more appealing," Yoo said.

The study, based on an online questionnaire of 122 participants, is published in the International Journal of Fashion Design, Technology and Education. The University of Minnesota's department of design, housing and apparel was co-researcher.

Social considerations -- such as whether bamboo reflects social status -- and function, such as whether bamboo wrinkles easily, had the least bearing on whether participants planned to buy it, the study showed.

Meanwhile, when it comes to buying "green," consumers who believe that one individual can make even a small difference in impacting the environment were more likely to buy bamboo. From an environmental standpoint, bamboo is touted as a product for the same reasons it is vilified by anyone who has tried to eradicate it from a yard: It is renewable, shooting to maturity in a mere four years, boasting a vast root system and clinging tenaciously even to steep hills, Yoo said.

While the fashion industry seeks to earn profits, it is increasingly trying to do so in ways that do not harm the environment, such as using organic or recyclable materials, he said. From the industry's standpoint, bamboo is desirable because it dyes well, feels silkier than cotton and is less expensive than silk.

Producers of bamboo textiles maintain their products are antimicrobial, processed without chemicals, non-pollutant, biodegradable and recyclable.

Yoo noted that the majority -- nearly 84 percent -- of those participating in the study were female college students with an average age of 21. He said further research of a wider sample should be done.


Story Source:

The above story is based on materials provided by Baylor University. Note: Materials may be edited for content and length.


Cite This Page:

Baylor University. "Eco-friendly bamboo garments lure consumers -- if the price is right." ScienceDaily. ScienceDaily, 13 September 2013. <www.sciencedaily.com/releases/2013/09/130913085435.htm>.
Baylor University. (2013, September 13). Eco-friendly bamboo garments lure consumers -- if the price is right. ScienceDaily. Retrieved July 29, 2014 from www.sciencedaily.com/releases/2013/09/130913085435.htm
Baylor University. "Eco-friendly bamboo garments lure consumers -- if the price is right." ScienceDaily. www.sciencedaily.com/releases/2013/09/130913085435.htm (accessed July 29, 2014).

Share This




More Plants & Animals News

Tuesday, July 29, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Deadly Ebola Virus Threatens West Africa

Deadly Ebola Virus Threatens West Africa

AP (July 28, 2014) West African nations and international health organizations are working to contain the largest Ebola outbreak in history. It's one of the deadliest diseases known to man, but the CDC says it's unlikely to spread in the U.S. (July 28) Video provided by AP
Powered by NewsLook.com
Traditional African Dishes Teach Healthy Eating

Traditional African Dishes Teach Healthy Eating

AP (July 28, 2014) Classes are being offered nationwide to encourage African Americans to learn about cooking fresh foods based on traditional African cuisine. The program is trying to combat obesity, heart disease and other ailments often linked to diet. (July 28) Video provided by AP
Powered by NewsLook.com
Asteroid's Timing Was 'Colossal Bad Luck' For The Dinosaurs

Asteroid's Timing Was 'Colossal Bad Luck' For The Dinosaurs

Newsy (July 28, 2014) The asteroid that killed the dinosaurs struck at the worst time for them. A new study says that if it hit earlier or later, they might've survived. Video provided by Newsy
Powered by NewsLook.com
Raw: Sea Turtle Hatchlings Emerge from Nest

Raw: Sea Turtle Hatchlings Emerge from Nest

AP (July 27, 2014) A live-streaming webcam catches loggerhead sea turtle hatchlings emerging from a nest in the Florida Keys. (July 27) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins