Featured Research

from universities, journals, and other organizations

What makes consumers support their favorite businesses?

Date:
October 15, 2013
Source:
Journal of Consumer Research, Inc.
Summary:
When a shop is authentic and the workers are friendly, it can feel like a second home for consumers.

When a shop is authentic and the workers are friendly, it can feel like a second home for consumers, according to a new study in the Journal of Consumer Research.

"People often feel strongly attached to particular places. Such places typically include their homes, but can also include commercial places such as stores and restaurants," write authors Alain Debenedetti (Universitι Paris Est -- IRG), Harmen Oppewal (Monash University), and Zeynep Arsel (Concordia University). "How do people develop and experience place attachment when the place concerns a commercial setting, where they are just customers, and the place is owned or controlled by someone else?"

Consumers form strong emotional bonds with locations when they experience familiarity. Consumers also value authenticity and personal relationships. "It also helps if it is a place where one can feel safe and secure, protected from not only physical intrusions but also from the aggressions of market forces posed by intrusive staff or aggressive promotional tactics," the authors write. "The place does not have to be an extravagant flagship store. People can build attachments with quite ordinary and even mundane places, as long as the place meets the above criteria of familiarity, authenticity and security."

The authors gained these insights from interviews with a sample of French consumers who talked about their experiences with the places they most treasure: cafιs, restaurants, department stores, concert halls, and libraries. The final phase of the study focused on patrons of a particular French wine bar.

The authors also found that once consumers bond with a commercial space, they are willing to make efforts or sacrifices to support it. Satisfied customers may pay higher tips, volunteer to help the business, and serve as ambassadors, linking other consumers to the business.

"Consumers treat their special place as a treasured gift and in return want to support the establishment beyond what is expected of them as customers," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Alain Debenedetti, Harmen Oppewal, and Zeynep Arsel. Place Attachment in Commercial Settings: A Gift Economy Perspective. Journal of Consumer Research, February 2014

Cite This Page:

Journal of Consumer Research, Inc.. "What makes consumers support their favorite businesses?." ScienceDaily. ScienceDaily, 15 October 2013. <www.sciencedaily.com/releases/2013/10/131015113458.htm>.
Journal of Consumer Research, Inc.. (2013, October 15). What makes consumers support their favorite businesses?. ScienceDaily. Retrieved April 16, 2014 from www.sciencedaily.com/releases/2013/10/131015113458.htm
Journal of Consumer Research, Inc.. "What makes consumers support their favorite businesses?." ScienceDaily. www.sciencedaily.com/releases/2013/10/131015113458.htm (accessed April 16, 2014).

Share This



More Science & Society News

Wednesday, April 16, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Are School Dress Codes Too Strict?

Are School Dress Codes Too Strict?

AP (Apr. 16, 2014) — Pushing the limits on style and self-expression is a rite of passage for teens and even younger kids. How far should schools go with their dress codes? The courts have sided with schools in an era when school safety is paramount. (April 16) Video provided by AP
Powered by NewsLook.com
In Washington, a Push to Sterilize Stray Cats

In Washington, a Push to Sterilize Stray Cats

AFP (Apr. 14, 2014) — To curb the growing numbers of feral cats in the US capital, the Washington Humane Society is encouraging residents to set traps and bring the animals to a sterilization clinic, after which they are released.. Duration: 02:29 Video provided by AFP
Powered by NewsLook.com
NSA Leaks Net Pulitzer For Guardian, Washington Post

NSA Leaks Net Pulitzer For Guardian, Washington Post

Newsy (Apr. 14, 2014) — The Pulitzer Prize for Public Service was awarded to The Washington Post and The Guardian for their work covering the NSA's surveillance programs. Video provided by Newsy
Powered by NewsLook.com
Dutch Highway Introduces Glow-In-The-Dark Paint

Dutch Highway Introduces Glow-In-The-Dark Paint

Newsy (Apr. 14, 2014) — A Dutch highway has become the first lit by glow-in-the-dark paint — a project aimed at reducing street light use. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins