Featured Research

from universities, journals, and other organizations

Super bowl ads score with popular music

Date:
January 23, 2014
Source:
Saint Joseph's University
Summary:
Researchers are wrapping up a 10-year study of popular music in Super Bowl commercials this year. Through this research they will illustrate the frequency in which advertisers employ popular music to market and relate with consumers.

It's the perennial question asked each year during Super Bowl season.

Does humor sell? Is it the ad with the coolest celebrity? Or, is popular music driving the success of your favorite Super Bowl commercial?

Popular culture Expert David Allan, Ph.D. '99, with Saint Joseph's University's Haub School of Business is wrapping up a 10-year study of popular music in Super Bowl commercials this year. Through his research, Allan will illustrate the frequency in which advertisers employ popular music to market and relate with consumers.

In 2005, for example, Allan says popular music was used in 34.6 percent of commercials during the big game. In 2013, his research shows a number closer to 38 percent.

"Popular music and advertising have much in common," he explains. "Both share a similar path to acceptance and notoriety."

The alliance between advertising and popular music is so strong that Super Bowl advertisers often count on the great power and potential of music to elicit an emotional response in viewers. "They want consumers to form a bond between bands and brands," says Allan, chair and associate professor of marketing at Saint Joseph's.

Despite its prevalence in Super Bowl commercials, Allan says the effectiveness of popular music in advertising depends on how the commercials are used.

"Marketing is all about people," he says. "People are stimulated by music and oftentimes use music to craft their identities. If an advertiser hits the right note, he or she has a strong chance of making their ad memorable."


Story Source:

The above story is based on materials provided by Saint Joseph's University. Note: Materials may be edited for content and length.


Cite This Page:

Saint Joseph's University. "Super bowl ads score with popular music." ScienceDaily. ScienceDaily, 23 January 2014. <www.sciencedaily.com/releases/2014/01/140123161833.htm>.
Saint Joseph's University. (2014, January 23). Super bowl ads score with popular music. ScienceDaily. Retrieved September 2, 2014 from www.sciencedaily.com/releases/2014/01/140123161833.htm
Saint Joseph's University. "Super bowl ads score with popular music." ScienceDaily. www.sciencedaily.com/releases/2014/01/140123161833.htm (accessed September 2, 2014).

Share This




More Mind & Brain News

Tuesday, September 2, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Can You Train Your Brain To Eat Healthy?

Can You Train Your Brain To Eat Healthy?

Newsy (Sep. 1, 2014) New research says if you condition yourself to eat healthy foods, eventually you'll crave them instead of junk food. Video provided by Newsy
Powered by NewsLook.com
Coffee Then Napping: The (New) Key To Alertness

Coffee Then Napping: The (New) Key To Alertness

Newsy (Aug. 30, 2014) Researchers say having a cup of coffee then taking a nap is more effective than a nap or coffee alone. Video provided by Newsy
Powered by NewsLook.com
Young Entrepreneurs Get $100,000, If They Quit School

Young Entrepreneurs Get $100,000, If They Quit School

AFP (Aug. 29, 2014) Twenty college-age students are getting 100,000 dollars from a Silicon Valley leader and a chance to live in San Francisco in order to work on the start-up project of their dreams, but they have to quit school first. Duration: 02:20 Video provided by AFP
Powered by NewsLook.com
Baby Babbling Might Lead To Faster Language Development

Baby Babbling Might Lead To Faster Language Development

Newsy (Aug. 29, 2014) A new study suggests babies develop language skills more quickly if their parents imitate the babies' sounds and expressions and talk to them often. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins