Featured Research

from universities, journals, and other organizations

Super bowl ads score with popular music

Date:
January 23, 2014
Source:
Saint Joseph's University
Summary:
Researchers are wrapping up a 10-year study of popular music in Super Bowl commercials this year. Through this research they will illustrate the frequency in which advertisers employ popular music to market and relate with consumers.

It's the perennial question asked each year during Super Bowl season.

Related Articles


Does humor sell? Is it the ad with the coolest celebrity? Or, is popular music driving the success of your favorite Super Bowl commercial?

Popular culture Expert David Allan, Ph.D. '99, with Saint Joseph's University's Haub School of Business is wrapping up a 10-year study of popular music in Super Bowl commercials this year. Through his research, Allan will illustrate the frequency in which advertisers employ popular music to market and relate with consumers.

In 2005, for example, Allan says popular music was used in 34.6 percent of commercials during the big game. In 2013, his research shows a number closer to 38 percent.

"Popular music and advertising have much in common," he explains. "Both share a similar path to acceptance and notoriety."

The alliance between advertising and popular music is so strong that Super Bowl advertisers often count on the great power and potential of music to elicit an emotional response in viewers. "They want consumers to form a bond between bands and brands," says Allan, chair and associate professor of marketing at Saint Joseph's.

Despite its prevalence in Super Bowl commercials, Allan says the effectiveness of popular music in advertising depends on how the commercials are used.

"Marketing is all about people," he says. "People are stimulated by music and oftentimes use music to craft their identities. If an advertiser hits the right note, he or she has a strong chance of making their ad memorable."


Story Source:

The above story is based on materials provided by Saint Joseph's University. Note: Materials may be edited for content and length.


Cite This Page:

Saint Joseph's University. "Super bowl ads score with popular music." ScienceDaily. ScienceDaily, 23 January 2014. <www.sciencedaily.com/releases/2014/01/140123161833.htm>.
Saint Joseph's University. (2014, January 23). Super bowl ads score with popular music. ScienceDaily. Retrieved January 25, 2015 from www.sciencedaily.com/releases/2014/01/140123161833.htm
Saint Joseph's University. "Super bowl ads score with popular music." ScienceDaily. www.sciencedaily.com/releases/2014/01/140123161833.htm (accessed January 25, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Sunday, January 25, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

How Technology Is Ruining Snow Days For Students

How Technology Is Ruining Snow Days For Students

Newsy (Jan. 25, 2015) — More schools are using online classes to keep from losing time to snow days, but it only works if students have Internet access at home. Video provided by Newsy
Powered by NewsLook.com
Smart Wristband to Shock Away Bad Habits

Smart Wristband to Shock Away Bad Habits

Reuters - Innovations Video Online (Jan. 23, 2015) — A Boston start-up is developing a wristband they say will help users break bad habits by jolting them with an electric shock. Ben Gruber reports. Video provided by Reuters
Powered by NewsLook.com
Amazing Technology Allows Blind Mother to See Her Newborn Son

Amazing Technology Allows Blind Mother to See Her Newborn Son

RightThisMinute (Jan. 23, 2015) — Not only is Kathy seeing her newborn son for the first time, but this is actually the first time she has ever seen a baby. Kathy and her sister, Yvonne, have been legally blind since childhood, but thanks to an amazing new technology, eSight glasses, which gives those who are legally blind the ability to see, she got the chance to see the birth of her son. It&apos;s an incredible moment and an even better story. Video provided by RightThisMinute
Powered by NewsLook.com
One Dose, Then Surgery to Test Tumor Drugs Fast

One Dose, Then Surgery to Test Tumor Drugs Fast

AP (Jan. 23, 2015) — A Phoenix hospital is experimenting with a faster way to test much needed medications for deadly brain tumors. Patients get a single dose of a potential drug, and hours later have their tumor removed to see if the drug had any affect. (Jan. 23) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins