Featured Research

from universities, journals, and other organizations

What's the upside of feeling too sad for chocolate?

Date:
March 11, 2014
Source:
Journal of Consumer Research, Inc.
Summary:
The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. According to a new study, combating this type of self-destructive behavior may be achieved simply by making a person feel sad.

The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. According to a new study in the Journal of Consumer Research, combating this type of self-destructive behavior may be achieved simply by making a person feel sad.

Related Articles


"We found that when people who are sad are exposed to pictures of indulgent food or indulgent words, their sadness highlights the negative consequences of indulging and encourages them to indulge less," write authors Anthony Salerno, Juliano Laran (both University of Miami), and Chris Janiszewski (University of Florida).

In a series of five experiments, the authors studied the behavior of participants who were exposed to either indulgent or neutral words or images and then made to feel sad. In one study, participants were asked to either look at a series of print ads that featured pleasurable foods like pizza and chocolate cake or to look at neutral print ads featuring products like washing machines and electric cars. Immediately after viewing the print ads, the participants were asked to complete a writing task that made them feel sad. At the end of the study, the participants were given the opportunity to eat indulgent foods like M&M's or chocolate chip cookies.

Study results showed that when people were first exposed to pleasurable information and then made to feel sad, they decreased their consumption of indulgent foods. The authors also found that these participants were more likely to indicate how consuming indulgent foods could lead to health problems. In contrast, when people were exposed to neutral information and made to feel sad, they increased their consumption of indulgent foods.

"Our research has important implications for consumers, particularly as obesity remains a major health concern in the United States. For brands looking to understand what triggers help and hinder people in their ability to eat healthy foods, we provide insight into when sadness might aid consumers in becoming less prone to indulging in unhealthy foods on a daily basis," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Anthony Salerno, Juliano Laran, and Chris Janiszewski. Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge. Journal of Consumer Research, June 2014

Cite This Page:

Journal of Consumer Research, Inc.. "What's the upside of feeling too sad for chocolate?." ScienceDaily. ScienceDaily, 11 March 2014. <www.sciencedaily.com/releases/2014/03/140311123925.htm>.
Journal of Consumer Research, Inc.. (2014, March 11). What's the upside of feeling too sad for chocolate?. ScienceDaily. Retrieved October 30, 2014 from www.sciencedaily.com/releases/2014/03/140311123925.htm
Journal of Consumer Research, Inc.. "What's the upside of feeling too sad for chocolate?." ScienceDaily. www.sciencedaily.com/releases/2014/03/140311123925.htm (accessed October 30, 2014).

Share This



More Mind & Brain News

Thursday, October 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Techy Tots Are Forefront of London's Baby Show

Techy Tots Are Forefront of London's Baby Show

AP (Oct. 28, 2014) Moms and Dads get a more hands-on approach to parenting with tech-centric products for raising their little ones. (Oct. 28) Video provided by AP
Powered by NewsLook.com
Cocoa Could Be As Good For Memory As It Is For A Sweet Tooth

Cocoa Could Be As Good For Memory As It Is For A Sweet Tooth

Newsy (Oct. 27, 2014) Researchers have come up with another reason why dark chocolate is good for your health. A substance in the treat can reportedly help with memory. Video provided by Newsy
Powered by NewsLook.com
Five-Year-Olds Learn Coding as Britain Eyes Digital Future

Five-Year-Olds Learn Coding as Britain Eyes Digital Future

AFP (Oct. 27, 2014) Coding has become compulsory for children as young as five in schools across the UK. Making it the first major world economy to overhaul its IT teaching and put programming at its core. Duration: 02:19 Video provided by AFP
Powered by NewsLook.com
Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

    Technology News



    Save/Print:
    Share:

    Free Subscriptions


    Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

    Get Social & Mobile


    Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

    Have Feedback?


    Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
    Mobile: iPhone Android Web
    Follow: Facebook Twitter Google+
    Subscribe: RSS Feeds Email Newsletters
    Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins