Featured Research

from universities, journals, and other organizations

What's the upside of feeling too sad for chocolate?

Date:
March 11, 2014
Source:
Journal of Consumer Research, Inc.
Summary:
The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. According to a new study, combating this type of self-destructive behavior may be achieved simply by making a person feel sad.

The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. According to a new study in the Journal of Consumer Research, combating this type of self-destructive behavior may be achieved simply by making a person feel sad.

"We found that when people who are sad are exposed to pictures of indulgent food or indulgent words, their sadness highlights the negative consequences of indulging and encourages them to indulge less," write authors Anthony Salerno, Juliano Laran (both University of Miami), and Chris Janiszewski (University of Florida).

In a series of five experiments, the authors studied the behavior of participants who were exposed to either indulgent or neutral words or images and then made to feel sad. In one study, participants were asked to either look at a series of print ads that featured pleasurable foods like pizza and chocolate cake or to look at neutral print ads featuring products like washing machines and electric cars. Immediately after viewing the print ads, the participants were asked to complete a writing task that made them feel sad. At the end of the study, the participants were given the opportunity to eat indulgent foods like M&M's or chocolate chip cookies.

Study results showed that when people were first exposed to pleasurable information and then made to feel sad, they decreased their consumption of indulgent foods. The authors also found that these participants were more likely to indicate how consuming indulgent foods could lead to health problems. In contrast, when people were exposed to neutral information and made to feel sad, they increased their consumption of indulgent foods.

"Our research has important implications for consumers, particularly as obesity remains a major health concern in the United States. For brands looking to understand what triggers help and hinder people in their ability to eat healthy foods, we provide insight into when sadness might aid consumers in becoming less prone to indulging in unhealthy foods on a daily basis," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Anthony Salerno, Juliano Laran, and Chris Janiszewski. Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge. Journal of Consumer Research, June 2014

Cite This Page:

Journal of Consumer Research, Inc.. "What's the upside of feeling too sad for chocolate?." ScienceDaily. ScienceDaily, 11 March 2014. <www.sciencedaily.com/releases/2014/03/140311123925.htm>.
Journal of Consumer Research, Inc.. (2014, March 11). What's the upside of feeling too sad for chocolate?. ScienceDaily. Retrieved July 25, 2014 from www.sciencedaily.com/releases/2014/03/140311123925.htm
Journal of Consumer Research, Inc.. "What's the upside of feeling too sad for chocolate?." ScienceDaily. www.sciencedaily.com/releases/2014/03/140311123925.htm (accessed July 25, 2014).

Share This




More Mind & Brain News

Friday, July 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

AFP (July 24, 2014) A so-called drugs rehab 'clinic' is closed down in Pakistan after police find scores of ‘patients’ chained up alleging serial abuse. Duration 03:05 Video provided by AFP
Powered by NewsLook.com
New Painkiller Designed To Discourage Abuse: Will It Work?

New Painkiller Designed To Discourage Abuse: Will It Work?

Newsy (July 24, 2014) The FDA approved Targiniq ER on Wednesday, a painkiller designed to keep users from abusing it. Like any new medication, however, it has doubters. Video provided by Newsy
Powered by NewsLook.com
Can Watching TV Make You Feel Like A Failure?

Can Watching TV Make You Feel Like A Failure?

Newsy (July 24, 2014) A study by German researchers claims watching TV while you're stressed out can make you feel guilty and like a failure. Video provided by Newsy
Powered by NewsLook.com
China's Ageing Millions Look Forward to Bleak Future

China's Ageing Millions Look Forward to Bleak Future

AFP (July 24, 2014) China's elderly population is expanding so quickly that children struggle to look after them, pushing them to do something unexpected in Chinese society- move their parents into a nursing home. Duration: 02:07 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

    Health News

      Environment News

        Technology News



          Save/Print:
          Share:

          Free Subscriptions


          Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

          Get Social & Mobile


          Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

          Have Feedback?


          Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
          Mobile: iPhone Android Web
          Follow: Facebook Twitter Google+
          Subscribe: RSS Feeds Email Newsletters
          Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins