Featured Research

from universities, journals, and other organizations

Chew on this: How does food texture impact its perceived calorie content?

Date:
April 15, 2014
Source:
Journal of Consumer Research, Inc.
Summary:
Food is an intimately personal thing; we savor some tastes and despise others. But how does the way we chew and eat our food impact our overall consumption? According to a new study, people perceive foods that are either hard or have a rough texture to have fewer calories. "Understanding how the texture of food can influence calorie perceptions, food choice, and consumption amount can help nudge consumers towards making healthier choices," the authors conclude.

Food is an intimately personal thing; we savor some tastes and despise others. But how does the way we chew and eat our food impact our overall consumption? According to a new study in the Journal of Consumer Research, people perceive foods that are either hard or have a rough texture to have fewer calories.

Related Articles


"We studied the link between how a food feels in your mouth and the amount we eat, the types of food we choose, and how many calories we think we are consuming," write authors Dipayan Biswas, Courtney Szocs (both University of South Florida), Aradhna Krishna (University of Michigan), and Donald R. Lehmann (Columbia University).

In five laboratory studies, the researchers asked participants to sample foods that were hard, soft, rough, or smooth and then measured calorie estimations for the food. In one study, participants were asked to watch and evaluate a series of television ads.

While watching the ads, cups filled with bite-sized brownie bits were provided to the participants as tokens of appreciation for their time. Half of the participants were not asked anything about the brownies and the other half were asked a question about the calorie content of the brownies. Within each of these two groups, half of the participants received brownie bits that were soft and the other half received brownie bits that were hard.

When the participants were not made to focus on the calorie content, they consumed a higher volume of brownies when they were soft (vs. hard). In contrast, when made to focus on the calorie content, the participants consumed a higher volume of brownies when they were hard (vs. soft).

Brands interested in promoting the health benefits of their products can emphasize texture, as well as drawing attention to low-calorie foods. "Understanding how the texture of food can influence calorie perceptions, food choice, and consumption amount can help nudge consumers towards making healthier choices," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Dipayan Biswas, Courtney Szocs, Aradhna Krishna, and Donald R. Lehmann. Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation. Journal of Consumer Research, August 2014

Cite This Page:

Journal of Consumer Research, Inc.. "Chew on this: How does food texture impact its perceived calorie content?." ScienceDaily. ScienceDaily, 15 April 2014. <www.sciencedaily.com/releases/2014/04/140415112256.htm>.
Journal of Consumer Research, Inc.. (2014, April 15). Chew on this: How does food texture impact its perceived calorie content?. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2014/04/140415112256.htm
Journal of Consumer Research, Inc.. "Chew on this: How does food texture impact its perceived calorie content?." ScienceDaily. www.sciencedaily.com/releases/2014/04/140415112256.htm (accessed October 25, 2014).

Share This



More Mind & Brain News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com
Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins