Featured Research

from universities, journals, and other organizations

People pay more attention to upper half of field of vision, study shows

Date:
April 22, 2014
Source:
North Carolina State University
Summary:
People pay more attention to the upper half of their field of vision, a study shows, a finding that could have ramifications for traffic signs to software interface design. "It doesn't mean people don't pay attention to the lower field of vision, but they were demonstrably better at paying attention to the upper field," the lead researcher says.

Researchers had participants fix their eyes on the center of a computer screen, and then flashed a target and distracting symbols onto the screen for 10 to 80 milliseconds. The screen was then replaced by an unconnected "mask" image to disrupt their train of thought. Participants were asked to indicate where the target had been located on the screen. Researchers found that people were 7 percent better at finding the target when it was located in the upper half of the screen.
Credit: Jing Feng

A new study from North Carolina State University and the University of Toronto finds that people pay more attention to the upper half of their field of vision -- a finding which could have ramifications for everything from traffic signs to software interface design.

Related Articles


"Specifically, we tested people's ability to quickly identify a target amidst visual clutter," says Dr. Jing Feng, an assistant professor of psychology at NC State and lead author of a paper on the work. "Basically, we wanted to see where people concentrate their attention at first glance."

Researchers had participants fix their eyes on the center of a computer screen, and then flashed a target and distracting symbols onto the screen for 10 to 80 milliseconds. The screen was then replaced by an unconnected "mask" image to disrupt their train of thought. Participants were asked to indicate where the target had been located on the screen.

Researchers found that people were 7 percent better at finding the target when it was located in the upper half of the screen.

"It doesn't mean people don't pay attention to the lower field of vision, but they were demonstrably better at paying attention to the upper field," Feng says.

"A difference of 7 percent could make a significant difference for technologies that are safety-related or that we interact with on a regular basis," Feng says. "For example, this could make a difference in determining where to locate traffic signs to make them more noticeable to drivers, or where to place important information on a website to highlight that information for users."

The paper, "Upper Visual Field Advantage in Localizing a Target among Distractors," is published online in the open-access journal i-Perception.


Story Source:

The above story is based on materials provided by North Carolina State University. The original article was written by Matt Shipman. Note: Materials may be edited for content and length.


Journal Reference:

  1. Jing Feng, Ian Spence. Upper visual field advantage in localizing a target among distractors. i-Perception, 2014; 5 (2): 97 DOI: 10.1068/i0625rep

Cite This Page:

North Carolina State University. "People pay more attention to upper half of field of vision, study shows." ScienceDaily. ScienceDaily, 22 April 2014. <www.sciencedaily.com/releases/2014/04/140422113355.htm>.
North Carolina State University. (2014, April 22). People pay more attention to upper half of field of vision, study shows. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2014/04/140422113355.htm
North Carolina State University. "People pay more attention to upper half of field of vision, study shows." ScienceDaily. www.sciencedaily.com/releases/2014/04/140422113355.htm (accessed October 25, 2014).

Share This



More Mind & Brain News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) — A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com
Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) — Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) — We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) — A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins