Featured Research

from universities, journals, and other organizations

E-cigarette TV ads targeting youth increased 256% in past two years

Date:
June 2, 2014
Source:
RTI International
Summary:
In the absence of the kind of federal regulations that apply to tobacco cigarettes, television advertising for e-cigarettes has increased two-fold for youth and three-fold for young adults in the U.S. in the past two years, according to a study. Researchers found that youth exposure to electronic cigarette advertisements increased by 256 percent from 2011 to 2013 and young adult exposure to e-cigarette ads jumped 321 percent in the same time period.

In the absence of the kind of federal regulations that apply to tobacco cigarettes, television advertising for e-cigarettes has increased two-fold for youth and three-fold for young adults in the U.S. in the past two years, according to a study by researchers at RTI International and the Florida Department of Health.

Related Articles


The study, published in Pediatrics, found that youth exposure to electronic cigarette advertisements increased by 256 percent from 2011 to 2013 and young adult exposure to e-cigarette ads jumped 321 percent in the same time period.

More than 80 percent of the advertisements in 2013 were for a single brand, blu eCigs, which is owned by the tobacco company Lorillard. The study is the first to extensively analyze trends in youth and young adult exposure to e-cigarette TV ads.

"If the current trends continue, awareness and use of e-cigarettes will increase among youth and young adults," said Jennifer Duke, Ph.D., senior research public health analyst and co-author of the study. "And unfortunately, in the absence of evidence-based public health messages regarding the health risks of e-cigarettes, television advertising is promoting beliefs and behaviors that pose harm to youth and young adults and raise public health concerns."

Researchers analyzed TV advertising data and viewership ratings for e-cigarette commercial occurrences by quarter, year and sponsor across U.S. cable networks and programs. Researchers calculated ad exposure for youth ages 12 to 17 years of age and young adults 18 to 24 years old.

The research showed that more than 75 percent of e-cigarette ad exposure to youth occurred on cable networks, including AMC, Country Music Television, Comedy Central, WGN America, TV Land, and VH1. Researchers found that e-cigarette ads appeared on programs like The Bachelor, Big Brother, and Survivor that were among the 100 highest-rated youth programs for the 2012-2013 TV season.

"E-cigarette companies advertise to a broad TV audience that includes 24 million youth," Duke said. "Given the potential harm of e-cigarettes to youth and their potential as a gateway to using cigarettes and other tobacco products, the FDA needs to regulate the positive images of e cigarettes on television and other venues where youth view advertising and marketing like they do for traditional cigarettes."

According to a Centers for Disease Control and Prevention study, as of 2012, an estimated 1.8 million middle and high school students had used e-cigarettes. Almost 10 percent of students who have used e-cigarettes have never used traditional cigarettes.

Previous research by RTI indicated that particles found in e-cigarette vapors may cause or worsen acute respiratory diseases, including asthma and bronchitis, among youth. The study found up to 40 percent of particles emitted by an e-cigarette can deposit in the deepest area of a teen's lungs. Another RTI study found that e-cigarette ad expenditures tripled in the United States from $6.4 million in 2011 to $18.3 million in 2012.

Traditional cigarette TV ads were banned in the U.S. in 1971; however, e-cigarettes currently are not included in the restrictions.


Story Source:

The above story is based on materials provided by RTI International. Note: Materials may be edited for content and length.


Journal Reference:

  1. Jennifer Duke et al. Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults. Pediatrics, June 2014 DOI: 10.1542/peds.2014-0269

Cite This Page:

RTI International. "E-cigarette TV ads targeting youth increased 256% in past two years." ScienceDaily. ScienceDaily, 2 June 2014. <www.sciencedaily.com/releases/2014/06/140602100148.htm>.
RTI International. (2014, June 2). E-cigarette TV ads targeting youth increased 256% in past two years. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2014/06/140602100148.htm
RTI International. "E-cigarette TV ads targeting youth increased 256% in past two years." ScienceDaily. www.sciencedaily.com/releases/2014/06/140602100148.htm (accessed October 25, 2014).

Share This



More Health & Medicine News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

IKEA Desk Converts From Standing to Sitting With One Button

IKEA Desk Converts From Standing to Sitting With One Button

Buzz60 (Oct. 24, 2014) IKEA is out with a new convertible desk that can convert from a sitting desk to a standing one with just the push of a button. Jen Markham explains. Video provided by Buzz60
Powered by NewsLook.com
Ebola Protective Suits Being Made in China

Ebola Protective Suits Being Made in China

AFP (Oct. 24, 2014) A factory in China is busy making Ebola protective suits for healthcare workers and others fighting the spread of the virus. Duration: 00:38 Video provided by AFP
Powered by NewsLook.com
WHO: Millions of Ebola Vaccine Doses by 2015

WHO: Millions of Ebola Vaccine Doses by 2015

AP (Oct. 24, 2014) The World Health Organization said on Friday that millions of doses of two experimental Ebola vaccines could be ready for use in 2015 and five more experimental vaccines would start being tested in March. (Oct. 24) Video provided by AP
Powered by NewsLook.com
Doctor in NYC Quarantined With Ebola

Doctor in NYC Quarantined With Ebola

AP (Oct. 24, 2014) An emergency room doctor who recently returned to the city after treating Ebola patients in West Africa has tested positive for the virus. He's quarantined in a hospital. (Oct. 24) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins