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Violations in pharmaceutical industry self-regulation of medicines promotion

Date:
February 17, 2015
Source:
PLOS
Summary:
A discrepancy exists between the ethical standard codified in the pharmaceutical industry Codes of Practice and the actual conduct of the pharmaceutical industry in the UK and Sweden, according to a new study.
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A discrepancy exists between the ethical standard codified in the pharmaceutical industry Codes of Practice and the actual conduct of the pharmaceutical industry in the UK and Sweden, according to a study published by Shai Mulinari and colleagues from Lund University, Sweden in this week's PLOS Medicine.

The researchers reached these conclusions by performing a qualitative content analysis of the documents outlining the rules and procedures governing the self-regulatory bodies overseeing medicines promotion in the two countries. The researchers also analyzed numerical data collected by the self-regulatory bodies on complaints, complainants, and rulings. They found that between 2004 and 2012 the Swedish and UK bodies ruled that 536 and 597 cases, respectively, were in breach of the country's rules on medicines promotion, and that many of the violations in both countries concerned misleading claims about a drug's effects.

Charges incurred by companies because of violations of the medicines promotion code were equivalent to about 0.014% and 0.0051% of annual sales revenue in Sweden and the UK, respectively. Notably, nearly 20% of the cases in breach of the code of practice in both countries were serious breaches, and seven companies were in serious violation more than ten times each in the two countries combined.

Importantly, the number of violations may be larger than reported because the researchers only considered violations that were detected and punished by the self-regulatory bodies in their analysis.

The authors say: "Policies that might improve the quality of medicines information include intensified pre-vetting and active monitoring efforts in conjunction with larger fines, as well as greater publicity following rulings."


Story Source:

Materials provided by PLOS. The original story is licensed under a Creative Commons License. Note: Content may be edited for style and length.


Journal Reference:

  1. Anna V. Zetterqvist, Juan Merlo, Shai Mulinari. Complaints, Complainants, and Rulings Regarding Drug Promotion in the United Kingdom and Sweden 2004–2012: A Quantitative and Qualitative Study of Pharmaceutical Industry Self-Regulation. PLOS Medicine, 2015; 12 (2): e1001785 DOI: 10.1371/journal.pmed.1001785

Cite This Page:

PLOS. "Violations in pharmaceutical industry self-regulation of medicines promotion." ScienceDaily. ScienceDaily, 17 February 2015. <www.sciencedaily.com/releases/2015/02/150217144321.htm>.
PLOS. (2015, February 17). Violations in pharmaceutical industry self-regulation of medicines promotion. ScienceDaily. Retrieved March 19, 2024 from www.sciencedaily.com/releases/2015/02/150217144321.htm
PLOS. "Violations in pharmaceutical industry self-regulation of medicines promotion." ScienceDaily. www.sciencedaily.com/releases/2015/02/150217144321.htm (accessed March 19, 2024).

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