Featured Research

from universities, journals, and other organizations

How You Feel Drives How You Choose

Date:
June 5, 2005
Source:
University of Chicago Press Journals
Summary:
How do you think emotions affect your choices during challenging decisions, such as compromising on vehicle safety to get better gas mileage on a car? In their June 2005 article in the Journal of Consumer Research, Nitika Garg, Jeffrey Inman and Vikas Mittal find that angry consumers react very differently from sad consumers when making emotionally difficult trade-offs.

How do you think emotions affect your choices during challenging decisions, such as compromising on vehicle safety to get better gas mileage on a car? In their June 2005 article in the Journal of Consumer Research, Nitika Garg, Jeffrey Inman and Vikas Mittal find that angry consumers react very differently from sad consumers when making emotionally difficult trade-offs.

According to the study, angry consumers were 37% more likely to choose a default option than sad individuals. In contrast, sad individuals were not different from neutral mood individuals when it came to consumer decision making.

This study shows that all negative emotions are not the same. For instance, if you are choosing different retirement options, you are more likely to stick with the default retirement option (often company stock) if you are angry compared to sad. Sad people tend to examine all the options more carefully and choose the best available option. The moral: Don't make important decisions when you are angry.

###

Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Choice. Journal of Consumer Research. June 2005.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Cite This Page:

University of Chicago Press Journals. "How You Feel Drives How You Choose." ScienceDaily. ScienceDaily, 5 June 2005. <www.sciencedaily.com/releases/2005/06/050605184031.htm>.
University of Chicago Press Journals. (2005, June 5). How You Feel Drives How You Choose. ScienceDaily. Retrieved August 26, 2014 from www.sciencedaily.com/releases/2005/06/050605184031.htm
University of Chicago Press Journals. "How You Feel Drives How You Choose." ScienceDaily. www.sciencedaily.com/releases/2005/06/050605184031.htm (accessed August 26, 2014).

Share This




More Mind & Brain News

Tuesday, August 26, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Have You Ever Been 'Sleep Drunk?' 1 in 7 Has

Have You Ever Been 'Sleep Drunk?' 1 in 7 Has

Newsy (Aug. 26, 2014) A study published in the journal "Neurology" interviewed more than 19,000 people and found 15 percent suffer from being "sleep drunk." Video provided by Newsy
Powered by NewsLook.com
Does Medical Marijuana Reduce Painkiller Overdose Deaths?

Does Medical Marijuana Reduce Painkiller Overdose Deaths?

Newsy (Aug. 26, 2014) A new study found fewer deaths from prescription drug overdoses in states that have legalized medical marijuana. But experts disagree on the results. Video provided by Newsy
Powered by NewsLook.com
Heart Group: E-Cigarettes May Help Smokers Quit

Heart Group: E-Cigarettes May Help Smokers Quit

AP (Aug. 25, 2014) The American Heart Association's first policy statement on electronic cigarettes backs them as a last resort to help smokers quit and calls for more regulation to keep them away from youth. (Aug. 25) Video provided by AP
Powered by NewsLook.com
Doctors Push For Later Start Times As School Year Kicks Off

Doctors Push For Later Start Times As School Year Kicks Off

Newsy (Aug. 25, 2014) The American Academy of Pediatrics is the latest group pushing for middle schools and high schools to start later, for the sake of their kids. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

    Technology News



    Save/Print:
    Share:

    Free Subscriptions


    Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

    Get Social & Mobile


    Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

    Have Feedback?


    Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
    Mobile: iPhone Android Web
    Follow: Facebook Twitter Google+
    Subscribe: RSS Feeds Email Newsletters
    Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins