Featured Research

from universities, journals, and other organizations

How You Feel Drives How You Choose

Date:
June 5, 2005
Source:
University of Chicago Press Journals
Summary:
How do you think emotions affect your choices during challenging decisions, such as compromising on vehicle safety to get better gas mileage on a car? In their June 2005 article in the Journal of Consumer Research, Nitika Garg, Jeffrey Inman and Vikas Mittal find that angry consumers react very differently from sad consumers when making emotionally difficult trade-offs.

How do you think emotions affect your choices during challenging decisions, such as compromising on vehicle safety to get better gas mileage on a car? In their June 2005 article in the Journal of Consumer Research, Nitika Garg, Jeffrey Inman and Vikas Mittal find that angry consumers react very differently from sad consumers when making emotionally difficult trade-offs.

According to the study, angry consumers were 37% more likely to choose a default option than sad individuals. In contrast, sad individuals were not different from neutral mood individuals when it came to consumer decision making.

This study shows that all negative emotions are not the same. For instance, if you are choosing different retirement options, you are more likely to stick with the default retirement option (often company stock) if you are angry compared to sad. Sad people tend to examine all the options more carefully and choose the best available option. The moral: Don't make important decisions when you are angry.

###

Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Choice. Journal of Consumer Research. June 2005.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Cite This Page:

University of Chicago Press Journals. "How You Feel Drives How You Choose." ScienceDaily. ScienceDaily, 5 June 2005. <www.sciencedaily.com/releases/2005/06/050605184031.htm>.
University of Chicago Press Journals. (2005, June 5). How You Feel Drives How You Choose. ScienceDaily. Retrieved September 17, 2014 from www.sciencedaily.com/releases/2005/06/050605184031.htm
University of Chicago Press Journals. "How You Feel Drives How You Choose." ScienceDaily. www.sciencedaily.com/releases/2005/06/050605184031.htm (accessed September 17, 2014).

Share This



More Mind & Brain News

Wednesday, September 17, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

FDA Eyes Skin Shocks Used at Mass. School

FDA Eyes Skin Shocks Used at Mass. School

AP (Sep. 15, 2014) The FDA is considering whether to ban devices used by the Judge Rotenberg Educational Center in Canton, Massachusetts, the only place in the country known to use electrical skin shocks as aversive conditioning for aggressive patients. (Sept. 15) Video provided by AP
Powered by NewsLook.com
Shocker: Journalists Are Utterly Addicted To Coffee

Shocker: Journalists Are Utterly Addicted To Coffee

Newsy (Sep. 13, 2014) A U.K. survey found that journalists consumed the most amount of coffee, but that's only the tip of the coffee-related statistics iceberg. Video provided by Newsy
Powered by NewsLook.com
'Magic Mushrooms' Could Help Smokers Quit

'Magic Mushrooms' Could Help Smokers Quit

Newsy (Sep. 11, 2014) In a small study, researchers found that the majority of long-time smokers quit after taking psilocybin pills and undergoing therapy sessions. Video provided by Newsy
Powered by NewsLook.com
'Fat Shaming' Might Actually Cause Weight Gain

'Fat Shaming' Might Actually Cause Weight Gain

Newsy (Sep. 11, 2014) A study for University College London suggests obese people who are discriminated against gain more weight than those who are not. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

      Technology News



      Save/Print:
      Share:

      Free Subscriptions


      Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

      Get Social & Mobile


      Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

      Have Feedback?


      Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
      Mobile: iPhone Android Web
      Follow: Facebook Twitter Google+
      Subscribe: RSS Feeds Email Newsletters
      Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins