Featured Research

from universities, journals, and other organizations

Profound Impact Of Our Unconscious On Reaching Goals Revealed

Date:
March 8, 2008
Source:
Association for Psychological Science
Summary:
Whether you are a habitual list maker, or you prefer to keep your tasks in your head, everyone pursues their goals in this ever changing, chaotic environment. We are often aware of our conscious decisions that bring us closer to reaching our goals, however to what extent can we count on our unconscious processes to pilot us toward our destined future?

Whether you are a habitual list maker, or you prefer to keep your tasks in your head, everyone pursues their goals in this ever changing, chaotic environment. We are often aware of our conscious decisions that bring us closer to reaching our goals, however to what extent can we count on our unconscious processes to pilot us toward our destined future?

Related Articles


People can learn rather complex structures of the environment and do so implicitly, or without intention. Could this unconscious learning be better if we really wanted it to?

Hebrew University psychologists, Baruch Eitam, Ran Hassin and Yaacov Schul, examined the benefit of non-conscious goal pursuit (moving toward a desired goal without being aware of doing so) in new environments. Existing theory suggests that non-conscious goal pursuit only reproduces formerly learned actions, therefore ineffective in mastering a new skill. Eitam and colleagues argue the opposite: that non-conscious goal pursuit can help people achieve their goals, even in a new environment, in which they have no prior experience.

In the first of two experiments, Eitam and colleagues had participants complete a word search task. One half of the participants’ puzzles included words associated with achievement (e.g. strive, succeed, first, and win), while the other half performed a motivationally neutral puzzle including words such as, carpet, diamond and hat. Then participants performed a computerized simulation of running a sugar factory.

Their goal in the simulation was to produce a specific amount of sugar. They were only told that they could change the number of employees in the factory. Although participants were not told about the complex relationship that existed between the number of employees and past production levels (and could not verbalize it after the experiment had ended); they gradually grew better in controlling the factory.

As predicted, the non-consciously motivated participants (the group that had previously found words associated with achievement) learned to control the factory better than the control group.

In a second experiment the researchers replicated the findings by having participants perform a simple task of responding to a circle that repeatedly appeared in one of four locations. They were not told that the circle (sometimes) appeared in a fixed sequence of locations. Non-consciously motivated participants had again (nonconsciously) learned the sequence better than control participants.

“Taken together, both studies suggest that the powerful, unintentional, mechanism of implicit learning is related to our non-conscious wanting and works towards attaining our non-conscious goals,” the researchers write. These results, which appear in the March issue of Psychological Science, a journal of the Association for Psychological Science, reveal an unconscious process that has both an advantage over conscious processing and an ability to serve a person’s current goals. Such unconscious processes may be responsible for far more of human ability than is yet recognized.


Story Source:

The above story is based on materials provided by Association for Psychological Science. Note: Materials may be edited for content and length.


Cite This Page:

Association for Psychological Science. "Profound Impact Of Our Unconscious On Reaching Goals Revealed." ScienceDaily. ScienceDaily, 8 March 2008. <www.sciencedaily.com/releases/2008/03/080307110340.htm>.
Association for Psychological Science. (2008, March 8). Profound Impact Of Our Unconscious On Reaching Goals Revealed. ScienceDaily. Retrieved March 27, 2015 from www.sciencedaily.com/releases/2008/03/080307110340.htm
Association for Psychological Science. "Profound Impact Of Our Unconscious On Reaching Goals Revealed." ScienceDaily. www.sciencedaily.com/releases/2008/03/080307110340.htm (accessed March 27, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Friday, March 27, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

AAA: Distracted Driving a Serious Teen Problem

AAA: Distracted Driving a Serious Teen Problem

AP (Mar. 25, 2015) While distracted driving is not a new problem for teens, new research from the AAA Foundation for Traffic Safety says it&apos;s much more serious than previously thought. (March 25) Video provided by AP
Powered by NewsLook.com
Smartphone Use Changing Our Brain and Thumb Interaction, Say Researchers

Smartphone Use Changing Our Brain and Thumb Interaction, Say Researchers

Reuters - Innovations Video Online (Mar. 25, 2015) European researchers say our smartphone use offers scientists an ideal testing ground for human brain plasticity. Dr Ako Ghosh&apos;s team discovered that the brains and thumbs of smartphone users interact differently from those who use old-fashioned handsets. Jim Drury went to meet him. Video provided by Reuters
Powered by NewsLook.com
Many Don't Know They Have Alzheimer's, But Their Doctors Do

Many Don't Know They Have Alzheimer's, But Their Doctors Do

Newsy (Mar. 24, 2015) According to a new study by the Alzheimer&apos;s Association, more than half of those who have the degenerative brain disease aren&apos;t told by their doctors. Video provided by Newsy
Powered by NewsLook.com
A Quick 45-Minute Nap Can Improve Your Memory

A Quick 45-Minute Nap Can Improve Your Memory

Newsy (Mar. 23, 2015) Researchers found those who napped for 45 minutes to an hour before being tested on information recalled it five times better than those who didn&apos;t. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins