Featured Research

from universities, journals, and other organizations

Doritos Makes History With World's First Extra Terrestrial Advertisement

Date:
June 12, 2008
Source:
University of Leicester
Summary:
Doritos is making history, taking the UK's first step in communicating with aliens as they broadcast the first ever advert directed towards potential extra terrestrial life. The University of Leicester has played a key part in the success of the project.

The Doritos ad (inset above) is being pulsed out over a six-hour period from high-powered radars at the EISCAT European space station in the Arctic Circle.
Credit: Frank PR

Today Doritos makes history, taking the UK’s first step in communicating with aliens as they broadcast the first ever advert directed towards potential extra terrestrial life. The University of Leicester has played a key part in the success of the project.

The transmission is being undertaken as part of the Doritos Broadcast Project, which invited the UK public to create a 30 second video clip that could be beamed out to the universe offering a snap shot of life on earth to anyone ‘out there’. Some 61% of the UK public believe this is just the start of communication with ET life and that we will enter into regular communication with an alien species at some stage in the future.

The winning space-ad entitled ‘Tribe’ was voted for by the British public and directed by 25-year-old Matt Bowron. It will officially be entered into the Guinness Book of Records and will be aired on the more conventional medium of television on Sunday 15th June on ITV at 7.44pm in the ad break of the final Group B game of Euro 2008.

The message is being pulsed out over a six-hour period from high-powered radars at the EISCAT European space station in the Arctic Circle. The University of Leicester has also been involved in the project from its inception.

EISCAT Director, Professor Tony van Eyken who will oversee the transmission said: “The signal is directed at a solar system just 42 light years away from Earth, in the ‘Ursa Major’ or Great Bear Constellation. Its star is very similar to our Sun and hosts a habitable zone that could harbour small life supporting planets similar to ours.”

Peter Charles, Head of the Doritos Broadcast Project said: “We are constantly looking to push the boundaries of advertising and this will go further than any brand has gone before. By broadcasting the winning ad to the Universe, Doritos is delivering a world first and Matt Bowron, the winner, will go down in advertising folklore. We also shouldn’t be too surprised if the first aliens start arriving on planet Earth immediately demanding a bag of Doritos.”

The broadcast received praise from Nick Pope, former Head of the MoD’s UFO project. Nick, a leading authority on UFO sightings and alien abductions commented: “I support this bold new venture in space communication.As humanity reaches out to the stars, this broadcast could lead to us finding the real ET. This is a historic day in our continuing search for alien life.”

Dr Darren Wright, a New Blood Lecturer of the University of Leicester Department of Physics and Astronomy said: “The Radio and Space Plasma Physics Group and Department of Physics and Astronomy as a whole at the University of Leicester has a very high international profile in the area of Space Physics.

“An important part of this project is that it provides an additional component to the Physics and Astronomy Department’s ever increasing outreach programme. The ad to be transmitted has been created by the public following a national competition thus increasing public awareness of space activities.

"The University is particularly committed to outreach programmes along with the National Space Centre - the brainchild of the University of Leicester - and engaged in a number of programmes with the wider public."

Note: The cleverly created advert features a tribe of Doritos escaping from the pack and sacrificing one of their own to the God of Salsa, as soon as there are no humans around. It can be viewed online from today at http://www.doritos.co.uk and will premier on ITV during the final Euro 2008 Group B game on Sunday 15th June at 7:44 p.m.


Story Source:

The above story is based on materials provided by University of Leicester. Note: Materials may be edited for content and length.


Cite This Page:

University of Leicester. "Doritos Makes History With World's First Extra Terrestrial Advertisement." ScienceDaily. ScienceDaily, 12 June 2008. <www.sciencedaily.com/releases/2008/06/080612122817.htm>.
University of Leicester. (2008, June 12). Doritos Makes History With World's First Extra Terrestrial Advertisement. ScienceDaily. Retrieved September 19, 2014 from www.sciencedaily.com/releases/2008/06/080612122817.htm
University of Leicester. "Doritos Makes History With World's First Extra Terrestrial Advertisement." ScienceDaily. www.sciencedaily.com/releases/2008/06/080612122817.htm (accessed September 19, 2014).

Share This



More Space & Time News

Friday, September 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

MIT BioSuit A New Take On Traditional Spacesuits

MIT BioSuit A New Take On Traditional Spacesuits

Newsy (Sep. 19, 2014) The MIT BioSuit could be an alternative to big, bulky traditional spacesuits, but the concept needs some work. Video provided by Newsy
Powered by NewsLook.com
Boeing, SpaceX to Send Astronauts to Space Station

Boeing, SpaceX to Send Astronauts to Space Station

AFP (Sep. 17, 2014) NASA selected Boeing and SpaceX on Tuesday to build America's next spacecraft to carry astronauts to the International Space Station (ISS) by 2017, opening the way to a new chapter in human spaceflight. Duration: 01:13 Video provided by AFP
Powered by NewsLook.com
East Coast Treated To Rare Meteor Sighting

East Coast Treated To Rare Meteor Sighting

Newsy (Sep. 16, 2014) Numerous residents along the East Coast reported seeing a bright meteor flash through the sky Sunday night. Video provided by Newsy
Powered by NewsLook.com
Space Race Pits Bezos Vs Musk

Space Race Pits Bezos Vs Musk

Reuters - Business Video Online (Sep. 16, 2014) Amazon CEO Jeff Bezos' startup will team up with Boeing and Lockheed to develop rocket engines as Elon Musk races to have his rockets certified. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins