Featured Research

from universities, journals, and other organizations

How Carrots Help Us See The Color Orange

Date:
July 23, 2008
Source:
Association for Psychological Science
Summary:
One of the easiest ways to identify an object is by its color -- perhaps it is because children's books encourage us to pair certain objects with their respective colors. Why else would so many of us automatically assume carrots are orange, grass is green and apples are red?

Orange carrots. Researchers showed that knowledge of objects can be used to identify color.
Credit: iStockphoto

One of the easiest ways to identify an object is by its color -- perhaps it is because children’s books encourage us to pair certain objects with their respective colors. Why else would so many of us automatically assume carrots are orange, grass is green and apples are red?

In two experiments by Holger Mitterer and Jan Peter de Ruiter from the Max Planck Institute for Psycholinguistics, perception of color and color constancy (the ability to see the same color under varying light conditions) were examined using different hues of orange and yellow. By using these hues on different objects, the researchers hoped to show that knowledge of objects can be used to identify color.

In one experiment, half of the participants saw traditionally-colored orange objects in their respective hue, while the other participants saw the same objects in an ambiguous hue between yellow and orange. The participants that saw the ambiguous hue on traditionally-colored orange objects later called the item with that ambiguous hue "orange". Apparently, seeing the ambiguous hue on a traditionally-colored orange objects led participants to redefine that hue to be proper "orange".

In the second experiment, participants saw the same hues, but now on objects that could be any color (e.g., a car). Some participants were shown objects that ranged from the ambiguous color from the first experiment to a strong yellow hue, while others were shown objects in a range of strong orange hues to the ambiguous color. Just as in the first experiment, participants then had to identify a sock that had been colored with an ambiguous hue. This second experiment revealed no differences between the two groups, showing conclusively that it was only the knowledge of how objects are naturally colored that made them redefine the colors in the first experiment.

The results, published in the July issue of Psychological Science, a journal of the Association for Psychological Science, determined that the use of top-down processing, such as a carrot signifying the color orange, is delayed in both color perception and also in other perceptual domains. If humans used this conceptual knowledge immediately, it would override perceptual cues and cause hallucinations.

“Delayed feedback for learning prevents such illusions, but still utilizes prior probabilities provided by world knowledge to achieve perceptual constancy,” the researchers concluded.


Story Source:

The above story is based on materials provided by Association for Psychological Science. Note: Materials may be edited for content and length.


Cite This Page:

Association for Psychological Science. "How Carrots Help Us See The Color Orange." ScienceDaily. ScienceDaily, 23 July 2008. <www.sciencedaily.com/releases/2008/07/080722102723.htm>.
Association for Psychological Science. (2008, July 23). How Carrots Help Us See The Color Orange. ScienceDaily. Retrieved April 23, 2014 from www.sciencedaily.com/releases/2008/07/080722102723.htm
Association for Psychological Science. "How Carrots Help Us See The Color Orange." ScienceDaily. www.sciencedaily.com/releases/2008/07/080722102723.htm (accessed April 23, 2014).

Share This



More Health & Medicine News

Wednesday, April 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Big Pharma Braces for M&A Wave

Big Pharma Braces for M&A Wave

Reuters - Business Video Online (Apr. 22, 2014) Big pharma on the move as Novartis boss, Joe Jimenez, tells Reuters about plans to transform his company via an asset exchange with GSK, and Astra Zeneca shares surge on speculation that Pfizer is looking for a takeover. Joanna Partridge reports. Video provided by Reuters
Powered by NewsLook.com
How Smaller Plates And Cutlery Could Make You Feel Fuller

How Smaller Plates And Cutlery Could Make You Feel Fuller

Newsy (Apr. 22, 2014) NBC's "Today" conducted an experiment to see if changing the size of plates and utensils affects the amount individuals eat. Video provided by Newsy
Powered by NewsLook.com
How to Master Motherhood With the Best Work/Life Balance

How to Master Motherhood With the Best Work/Life Balance

TheStreet (Apr. 22, 2014) In the U.S., there are more than 11 million couples trying to conceive at any given time. From helping celebrity moms like Bethanny Frankel to ordinary soon-to-be-moms, TV personality and parenting expert, Rosie Pope, gives you the inside scoop on mastering motherhood. London-born entrepreneur Pope is the creative force behind Rosie Pope Maternity and MomPrep. She explains why being an entrepreneur offers the best life balance for her and tips for all types of moms. Video provided by TheStreet
Powered by NewsLook.com
Catching More Than Fish: Ugandan Town Crippled by AIDS

Catching More Than Fish: Ugandan Town Crippled by AIDS

AFP (Apr. 22, 2014) The village of Kasensero on the shores of Lake Victoria was where HIV-AIDS was first discovered in Uganda. Its transient population of fishermen and sex workers means the nationwide programme to combat the virus has had little impact. Duration: 02:30 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins