Featured Research

from universities, journals, and other organizations

Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations

Date:
October 7, 2008
Source:
Wiley-Blackwell
Summary:
According to the asymmetry principle of trust, information on negative events decreases trust to a much higher extent than information on positive events increases trust. A new study examines whether this notion holds true with respect to trust in the safety of tourist destinations.

According to the asymmetry principle of trust, information on negative events decreases trust to a much higher extent than information on positive events increases trust.

Related Articles


A new study in the journal Risk Analysis examined whether this notion holds true with respect to trust in the safety of tourist destinations. Results show that proper safety measures have at least the same or higher impact on trust in the perceived safety of a tourist destination than the absence of such measures has on distrust.

Claudia Eitzinger and Peter M. Wiedemann questioned 640 participants through an online survey about their judgments regarding to what extent certain safety measures or conditions built up trust in the perceived safety of a destination in case of their provision and decrease trust in case of their absence.

These measures included whether one could be reached by phone in remote areas, whether detailed information on dangerous weather conditions is provided, if alcohol testing is present on ski slopes, and if there had been a major catastrophe in the past five years.

The presence of such safety-related measures and conditions had a significantly higher impact on trust than the absence of such measures and conditions had on distrust.

“The fact that the implementation of proper safety measures increases trust to the same or higher extent that the absence of such measures increases distrust reveals that a destination can only benefit from the implementation of proper safety measures,” the authors conclude. “Considering past research, this is a rather unexpected finding since it suggests symmetry rather than an asymmetry of trust in the context of voluntary tourism risks. In addition, it also contradicts common sense beliefs.”


Story Source:

The above story is based on materials provided by Wiley-Blackwell. Note: Materials may be edited for content and length.


Journal Reference:

  1. Claudia Eitzinger and Peter M. Wiedemann. Trust in the Safety of Tourist Destinations: Hard to Gain, Easy to Lose New Insights on the Asymmetry Principle. Risk Analysis, 2008; DOI: 10.1111/j.1539-6924.2008.01077.x

Cite This Page:

Wiley-Blackwell. "Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations." ScienceDaily. ScienceDaily, 7 October 2008. <www.sciencedaily.com/releases/2008/10/081002172136.htm>.
Wiley-Blackwell. (2008, October 7). Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2008/10/081002172136.htm
Wiley-Blackwell. "Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations." ScienceDaily. www.sciencedaily.com/releases/2008/10/081002172136.htm (accessed October 25, 2014).

Share This



More Science & Society News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Ebola Protective Suits Being Made in China

Ebola Protective Suits Being Made in China

AFP (Oct. 24, 2014) A factory in China is busy making Ebola protective suits for healthcare workers and others fighting the spread of the virus. Duration: 00:38 Video provided by AFP
Powered by NewsLook.com
WHO: Millions of Ebola Vaccine Doses by 2015

WHO: Millions of Ebola Vaccine Doses by 2015

AP (Oct. 24, 2014) The World Health Organization said on Friday that millions of doses of two experimental Ebola vaccines could be ready for use in 2015 and five more experimental vaccines would start being tested in March. (Oct. 24) Video provided by AP
Powered by NewsLook.com
Microsoft Riding High On Strong Surface, Cloud Performance

Microsoft Riding High On Strong Surface, Cloud Performance

Newsy (Oct. 24, 2014) Microsoft's Q3 earnings showed its tablets and cloud services are really hitting their stride. Video provided by Newsy
Powered by NewsLook.com
EU Gets Climate Deal, UK PM Gets Knock

EU Gets Climate Deal, UK PM Gets Knock

Reuters - Business Video Online (Oct. 24, 2014) EU leaders achieve a show of unity by striking a compromise deal on carbon emissions. But David Cameron's bid to push back EU budget contributions gets a slap in the face as the European Commission demands an extra 2bn euros. David Pollard reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins