Featured Research

from universities, journals, and other organizations

Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations

Date:
October 7, 2008
Source:
Wiley-Blackwell
Summary:
According to the asymmetry principle of trust, information on negative events decreases trust to a much higher extent than information on positive events increases trust. A new study examines whether this notion holds true with respect to trust in the safety of tourist destinations.

According to the asymmetry principle of trust, information on negative events decreases trust to a much higher extent than information on positive events increases trust.

A new study in the journal Risk Analysis examined whether this notion holds true with respect to trust in the safety of tourist destinations. Results show that proper safety measures have at least the same or higher impact on trust in the perceived safety of a tourist destination than the absence of such measures has on distrust.

Claudia Eitzinger and Peter M. Wiedemann questioned 640 participants through an online survey about their judgments regarding to what extent certain safety measures or conditions built up trust in the perceived safety of a destination in case of their provision and decrease trust in case of their absence.

These measures included whether one could be reached by phone in remote areas, whether detailed information on dangerous weather conditions is provided, if alcohol testing is present on ski slopes, and if there had been a major catastrophe in the past five years.

The presence of such safety-related measures and conditions had a significantly higher impact on trust than the absence of such measures and conditions had on distrust.

“The fact that the implementation of proper safety measures increases trust to the same or higher extent that the absence of such measures increases distrust reveals that a destination can only benefit from the implementation of proper safety measures,” the authors conclude. “Considering past research, this is a rather unexpected finding since it suggests symmetry rather than an asymmetry of trust in the context of voluntary tourism risks. In addition, it also contradicts common sense beliefs.”


Story Source:

The above story is based on materials provided by Wiley-Blackwell. Note: Materials may be edited for content and length.


Journal Reference:

  1. Claudia Eitzinger and Peter M. Wiedemann. Trust in the Safety of Tourist Destinations: Hard to Gain, Easy to Lose New Insights on the Asymmetry Principle. Risk Analysis, 2008; DOI: 10.1111/j.1539-6924.2008.01077.x

Cite This Page:

Wiley-Blackwell. "Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations." ScienceDaily. ScienceDaily, 7 October 2008. <www.sciencedaily.com/releases/2008/10/081002172136.htm>.
Wiley-Blackwell. (2008, October 7). Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations. ScienceDaily. Retrieved August 1, 2014 from www.sciencedaily.com/releases/2008/10/081002172136.htm
Wiley-Blackwell. "Presence Of Safety Measures Affects People's Trust In Safety Of Tourist Destinations." ScienceDaily. www.sciencedaily.com/releases/2008/10/081002172136.htm (accessed August 1, 2014).

Share This




More Science & Society News

Friday, August 1, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

House Republicans Vote to Sue Obama Over Healthcare Law

House Republicans Vote to Sue Obama Over Healthcare Law

Reuters - US Online Video (July 31, 2014) The Republican-led House of Representatives votes to sue President Obama, accusing him of overstepping his executive authority in making changes to the Affordable Care Act. Mana Rabiee reports. Video provided by Reuters
Powered by NewsLook.com
Florida Panther Rebound Upsets Ranchers

Florida Panther Rebound Upsets Ranchers

AP (July 31, 2014) With Florida's panther population rebounding, some ranchers complain the protected predators are once again killing their calves. (July 31) Video provided by AP
Powered by NewsLook.com
Britain Testing Driverless Cars on Roadways

Britain Testing Driverless Cars on Roadways

AP (July 30, 2014) British officials said on Wednesday that driverless cars will be tested on roads in as many as three cities in a trial program set to begin in January. Officials said the tests will last up to three years. (July 30) Video provided by AP
Powered by NewsLook.com
Health Insurers' Profits Slide

Health Insurers' Profits Slide

Reuters - Business Video Online (July 30, 2014) Obamacare-related costs were said to be behind the profit plunge at Wellpoint and Humana, but Wellpoint sees the new exchanges boosting its earnings for the full year. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins