Featured Research

from universities, journals, and other organizations

Nanotechnology: To Know It Is Not Necessarily To Love It

Date:
December 8, 2008
Source:
Project on Emerging Nanotechnologies
Summary:
Public opinion surveys report that the small fraction of people who know about nanotechnology have a favorable view of it. This finding has led many to assume that the public at large will respond favorably to nanotechnology applications as popular awareness grows, education expands and commercialization increases.

Public opinion surveys report that the small fraction of people who know about nanotechnology have a favorable view of it. This finding has led many to assume that the public at large will respond favorably to nanotechnology applications as popular awareness grows, education expands and commercialization increases.

But the results of an experiment, conducted by the Cultural Cognition Project at Yale Law School in collaboration with the Project on Emerging Nanotechnologies (PEN) and published Dec. 7 on the Nature Nanotechnology Web site, do not support this "familiarity hypothesis."

The experiment found that how people react to information about nanotechnology depends on cultural predispositions. Exposed to balanced information, people with pro-commerce values tend to see the benefits of nanotechnology as outweighing any risks. However, people with egalitarian or communitarian values who are predisposed to blame commerce and industry for social inequities and environmental harm tend to see nanotechnology risks as outweighing benefits.

The study also found that people who have pro-commerce cultural values are more likely to know about nanotechnology than others. "Not surprisingly, people who are enthused by technology and believe it can be safe and beneficial tend to learn about new technologies before other people do," said Dan Kahan, Professor at Yale Law School and lead author of the Nature Nanotechnology article. "So while various opinion polls suggest that familiarity with nanotechnology leads people to believe it is safe, they have been confusing cause with effect."

The findings of the experiment highlight the need for any nanotechnology information and risk communication strategy to focus on message framing and to take an informed, multi-audience approach, according to PEN experts.

"The message matters. How information about nanotechnology is presented to the vast majority of the public who still know little about it can either make or break this technology," says David Rejeski, the director of PEN. "Scientists, the government and industry generally take a simplistic, 'just the facts' approach to communicating with the public about a new technology. But this research shows that diverse audiences and groups react to the same information very differently."

Because perfecting the science of nanotechnology risk communication is essential to society's realization of the full benefits of nanotechnology itself, PEN experts believe that every major funding initiative directed at the development of nanotechnology and the study of nanotechnology risks should include a risk-communication component.

"Without investment in understanding how to explain the potential risks, as well as the potential benefits, to the public, significant innovation could be stifled," Rejeski adds.

The study was conducted as part of a series of public opinion analyses being conducted jointly by the Cultural Cognition Project and the Project on Emerging Nanotechnologies.


Story Source:

The above story is based on materials provided by Project on Emerging Nanotechnologies. Note: Materials may be edited for content and length.


Cite This Page:

Project on Emerging Nanotechnologies. "Nanotechnology: To Know It Is Not Necessarily To Love It." ScienceDaily. ScienceDaily, 8 December 2008. <www.sciencedaily.com/releases/2008/12/081208114302.htm>.
Project on Emerging Nanotechnologies. (2008, December 8). Nanotechnology: To Know It Is Not Necessarily To Love It. ScienceDaily. Retrieved September 30, 2014 from www.sciencedaily.com/releases/2008/12/081208114302.htm
Project on Emerging Nanotechnologies. "Nanotechnology: To Know It Is Not Necessarily To Love It." ScienceDaily. www.sciencedaily.com/releases/2008/12/081208114302.htm (accessed September 30, 2014).

Share This



More Matter & Energy News

Tuesday, September 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Argentina's Tax Evaders Detected, Hunted Down by Drones

Argentina's Tax Evaders Detected, Hunted Down by Drones

AFP (Sep. 30, 2014) Argentina doesn't only have Lionel Messi the footballer, it has now also acquired "Mesi" the drone system which monitors undeclared mansions, swimming pools and soy fields to curb tax evasion in the country. Duration: 01:18 Video provided by AFP
Powered by NewsLook.com
Do Video Games Trump Brain Training For Cognitive Boosts?

Do Video Games Trump Brain Training For Cognitive Boosts?

Newsy (Sep. 29, 2014) More and more studies are showing positive benefits to playing video games, but the jury is still out on brain training programs. Video provided by Newsy
Powered by NewsLook.com
CERN Celebrates 60 Years of Science

CERN Celebrates 60 Years of Science

Reuters - Business Video Online (Sep. 29, 2014) CERN, the European Organisation for Nuclear Research, celebrates 60 years of bringing nations together through science. As Joanna Partridge reports from inside the famous science centre it's also planning to turn the Large Hadron Collider particle accelerator back on after an upgrade. Video provided by Reuters
Powered by NewsLook.com
This 'Invisibility Cloak' Is Simpler Than Most

This 'Invisibility Cloak' Is Simpler Than Most

Newsy (Sep. 28, 2014) Researchers from the University of Rochester have created a type of invisibility cloak with simple focal lenses. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins