Featured Research

from universities, journals, and other organizations

Rating Attractiveness: Consensus Among Men, Not Women, Study Finds

Date:
June 27, 2009
Source:
Wake Forest University
Summary:
Hot or not? Men agree on the answer. Women don't. There is much more consensus among men about whom they find attractive than there is among women, according to a new study.

Men's judgments of women's attractiveness were based primarily around physical features and they rated highly those who looked thin and seductive.
Credit: iStockphoto/Kateryna Govorushchenko

Hot or not? Men agree on the answer. Women don't.

There is much more consensus among men about whom they find attractive than there is among women, according to a new study by Wake Forest University psychologist Dustin Wood.

The study, co-authored by Claudia Brumbaugh of Queens College, appears in the June issue of the Journal of Personality and Social Psychology.

"Men agree a lot more about who they find attractive and unattractive than women agree about who they find attractive and unattractive," says Wood, assistant professor of psychology. "This study shows we can quantify the extent to which men agree about which women are attractive and vice versa."

More than 4,000 participants in the study rated photographs of men and women (ages 18-25) for attractiveness on a 10-point scale ranging from "not at all" to "very." In exchange for their participation, raters were told what characteristics they found attractive compared with the average person. The raters ranged in age from 18 to more than 70.

Before the participants judged the photographs for attractiveness, the members of the research team rated the images for how seductive, confident, thin, sensitive, stylish, curvaceous (women), muscular (men), traditional, masculine/feminine, classy, well-groomed, or upbeat the people looked.

Breaking out these factors helped the researchers figure out what common characteristics appealed most to women and men.

Men's judgments of women's attractiveness were based primarily around physical features and they rated highly those who looked thin and seductive. Most of the men in the study also rated photographs of women who looked confident as more attractive.

As a group, the women rating men showed some preference for thin, muscular subjects, but disagreed on how attractive many men in the study were. Some women gave high attractiveness ratings to the men other women said were not attractive at all.

"As far as we know, this is the first study to investigate whether there are differences in the level of consensus male and female raters have in their attractiveness judgments," Wood says. "These differences have implications for the different experiences and strategies that could be expected for men and women in the dating marketplace."

For example, women may encounter less competition from other women for the men they find attractive, he says. Men may need to invest more time and energy in attracting and then guarding their mates from other potential suitors, given that the mates they judge attractive are likely to be found attractive by many other men.

Wood says the study results have implications for eating disorders and how expectations regarding attractiveness affect behavior.

"The study helps explain why women experience stronger norms than men to obtain or maintain certain physical characteristics," he says. "Women who are trying to impress men are likely to be found much more attractive if they meet certain physical standards, and much less if they don't. Although men are rated as more attractive by women when they meet these physical appearance standards too, their overall judged attractiveness isn't as tightly linked to their physical features."

The age of the participants also played a role in attractiveness ratings. Older participants were more likely to find people attractive if they were smiling.


Story Source:

The above story is based on materials provided by Wake Forest University. Note: Materials may be edited for content and length.


Cite This Page:

Wake Forest University. "Rating Attractiveness: Consensus Among Men, Not Women, Study Finds." ScienceDaily. ScienceDaily, 27 June 2009. <www.sciencedaily.com/releases/2009/06/090626153511.htm>.
Wake Forest University. (2009, June 27). Rating Attractiveness: Consensus Among Men, Not Women, Study Finds. ScienceDaily. Retrieved August 1, 2014 from www.sciencedaily.com/releases/2009/06/090626153511.htm
Wake Forest University. "Rating Attractiveness: Consensus Among Men, Not Women, Study Finds." ScienceDaily. www.sciencedaily.com/releases/2009/06/090626153511.htm (accessed August 1, 2014).

Share This




More Mind & Brain News

Friday, August 1, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Work Can Be Stressful, But Is Unemployment Worse?

Work Can Be Stressful, But Is Unemployment Worse?

Newsy (Aug. 1, 2014) A new study shows stress at work can be hard on your health, but people who are unemployed might be at even greater risk of health problems. Video provided by Newsy
Powered by NewsLook.com
Google (Kind Of) Complies With 'Right To Be Forgotten Law'

Google (Kind Of) Complies With 'Right To Be Forgotten Law'

Newsy (July 31, 2014) Google says it is following Europe's new "Right To Be Forgotten Law," which eliminates user information upon request, but only to a certain degree. Video provided by Newsy
Powered by NewsLook.com
Stroke Signs: Three Hour Deadline

Stroke Signs: Three Hour Deadline

Ivanhoe (July 31, 2014) Sometimes the signs of a stroke are far from easy to recognize. Learn from one young father’s story on the signs of a stroke. Video provided by Ivanhoe
Powered by NewsLook.com
Grain Brain May Be Harming Us

Grain Brain May Be Harming Us

Ivanhoe (July 31, 2014) Could eating carbohydrates be harmful to our brain health? Find out what one neurologist says about changing our diets. Video provided by Ivanhoe
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins