Featured Research

from universities, journals, and other organizations

Why Weight Watchers Succeeds: Meetings Provide A Blend Of Spirituality And Therapy

Date:
August 27, 2009
Source:
University of Chicago Press Journals
Summary:
Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A new study says dieters are attracted to its combination of spirituality and therapy.

Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A new study in the Journal of Consumer Research says dieters are attracted to its combination of spirituality and therapy.

Authors Risto Moisio (California State University, Long Beach) and Mariam Beruchashvili (California State University, Northridge) undertook observations of weekly Weight Watchers meetings and conducted interviews with female members and group leaders. They conclude that Weight Watchers provides a powerful service to its clientele.

"Even if Weight Watchers' advertisements make it sound as if it were only about weight loss, the social function of weekly meetings extends far beyond the tricks of the weight loss trade," write the authors.

Interviewing members and observing meetings taught the researchers that Weight Watchers aids dieters' pursuit of well-being in a world that fails to understand them. "Pursuing weight loss is an immensely daunting project fraught with many troubles, whether psychological, social, or physical. To overcome these challenges, consumers turn to Weight Watchers."

Members of Weight Watchers seek to alleviate many psychological traumas they link to their struggles with weight, the authors found. "As consumers evolve into full-fledged Weight Watchers members, the support group becomes their spiritual and therapeutic companion," the authors write.

For many members, weekly meetings are crucial for their well-being. "The presence of fellow Weight Watchers is equally therapeutic as it is spiritual: it transforms the support group into a greater, spiritual power that engenders therapeutic aid to members struggling with their diets," the authors write. "The support group gives meaning to members' at times trauma-ridden overweight condition, grants forgiveness for members' weight loss failures, offers valued oversight and overarching guidance needed to make it through the trials and tribulations of the week, as well as casting the occasional weight-loss successes in a veneer of much-needed glamour," the authors conclude.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Moisio et al. Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group. Journal of Consumer Research, 2009; 090723094931020 DOI: 10.1086/605590

Cite This Page:

University of Chicago Press Journals. "Why Weight Watchers Succeeds: Meetings Provide A Blend Of Spirituality And Therapy." ScienceDaily. ScienceDaily, 27 August 2009. <www.sciencedaily.com/releases/2009/08/090824182537.htm>.
University of Chicago Press Journals. (2009, August 27). Why Weight Watchers Succeeds: Meetings Provide A Blend Of Spirituality And Therapy. ScienceDaily. Retrieved September 2, 2014 from www.sciencedaily.com/releases/2009/08/090824182537.htm
University of Chicago Press Journals. "Why Weight Watchers Succeeds: Meetings Provide A Blend Of Spirituality And Therapy." ScienceDaily. www.sciencedaily.com/releases/2009/08/090824182537.htm (accessed September 2, 2014).

Share This




More Health & Medicine News

Tuesday, September 2, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Get on Your Bike! London Cycling Popularity Soars Despite Danger

Get on Your Bike! London Cycling Popularity Soars Despite Danger

AFP (Sep. 1, 2014) Wedged between buses, lorries and cars, cycling in London isn't for the faint hearted. Nevertheless the number of people choosing to bike in the British capital has doubled over the past 15 years. Duration: 02:27 Video provided by AFP
Powered by NewsLook.com
Can You Train Your Brain To Eat Healthy?

Can You Train Your Brain To Eat Healthy?

Newsy (Sep. 1, 2014) New research says if you condition yourself to eat healthy foods, eventually you'll crave them instead of junk food. Video provided by Newsy
Powered by NewsLook.com
We've Got Mites Living In Our Faces And So Do You

We've Got Mites Living In Our Faces And So Do You

Newsy (Aug. 30, 2014) A new study suggests 100 percent of adult humans (those over 18 years of age) have Demodex mites living in their faces. Video provided by Newsy
Powered by NewsLook.com
Liberia Continues Fight Against Ebola

Liberia Continues Fight Against Ebola

AFP (Aug. 30, 2014) Authorities in Liberia try to stem the spread of the Ebola epidemic by raising awareness and setting up sanitation units for people to wash their hands. Duration: 00:41 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins