Featured Research

from universities, journals, and other organizations

Consumers Spend More On Products With Detailed Nutritional Information

Date:
November 9, 2009
Source:
FECYT - Spanish Foundation for Science and Technology
Summary:
People would be willing to pay more for products that carry detailed nutritional information than for the so-called light items, according to a new study on the nutritional labeling of breakfast biscuits.

We spend more on products with detailed nutritional information, a new study finds.
Credit: Carrie Cizauskas/ SINC

People would be willing to pay more for products that carry detailed nutritional information than for the so-called light items. That is the conclusion by researchers from the University of Santiago de Compostela (USC) and the Centre for Agro-Food Research and Technology of Aragσn (CITA) in a new study on the nutritional labelling of breakfast biscuits.

Based on 400 personal interviews of individuals in Zaragoza, "We made 1,600 observations; we included multiple choice questions so that people could choose a product for its attributes," explained Marνa Loureiro, from the Rudiments of Economic Analysis Department of the Faculty of Economic and Business Sciences of the USC.

The product chosen for analysis was the breakfast biscuit owing to its high fat content and because it is a product that is consumed frequently. The work, which has been published this year in Food Quality and Preference, analyses perceptions of different attributes such as price, brand, extensive nutritional labelling and the light description of the product. Loureiro says: "The label component is very important when selecting a product, although the brand name is even more so. The light denomination is also significant but less so than the labelling."

The research took into account different variables of a socio-demographic nature such as sex, age, educational level and salary, "But only age was significant when it interacted with regard to the brand. The greater the age, the more important the brand name," Loureiro explains.

As regards health concerns, 67.4% of the interviewees said that they try to control their daily calorie intake, whereas 32.5% said that they have health problems related to food consumption. 50.2% considered that their weight is right for their age and height and another 32.8% consider that they are slightly above the recommended levels. Only 10% acknowledged that they are overweight, a figure which contrasts with the OECD 2004 report, which evidences that 48% of the Spanish population are overweight.

Brand impact

According to the study, nutritional labelling is a key factor when choosing a product, but brand impact can quell this. The European Parliament is currently debating a new directive to determine what ingredient labels must include as, at the present time, the obligation only exists to include basic nutritional information on energy value, proteins, carbohydrates and the fat in foods.

"There is a lot of discussion about European nutritional policy and the new regulations are being delayed. According to our studies, we allow ourselves to be guided by nutritional information. That is why we must consider the need to place more emphasis on the information that we give of a nutritional nature and the strategies that certain brands may implement to give the appearance of higher quality," the researcher concludes.


Story Source:

The above story is based on materials provided by FECYT - Spanish Foundation for Science and Technology. Note: Materials may be edited for content and length.


Cite This Page:

FECYT - Spanish Foundation for Science and Technology. "Consumers Spend More On Products With Detailed Nutritional Information." ScienceDaily. ScienceDaily, 9 November 2009. <www.sciencedaily.com/releases/2009/11/091106095634.htm>.
FECYT - Spanish Foundation for Science and Technology. (2009, November 9). Consumers Spend More On Products With Detailed Nutritional Information. ScienceDaily. Retrieved August 21, 2014 from www.sciencedaily.com/releases/2009/11/091106095634.htm
FECYT - Spanish Foundation for Science and Technology. "Consumers Spend More On Products With Detailed Nutritional Information." ScienceDaily. www.sciencedaily.com/releases/2009/11/091106095634.htm (accessed August 21, 2014).

Share This




More Health & Medicine News

Thursday, August 21, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Drug Used To Treat 'Ebola's Cousin' Shows Promise

Drug Used To Treat 'Ebola's Cousin' Shows Promise

Newsy (Aug. 21, 2014) — An experimental drug used to treat Marburg virus in rhesus monkeys could give new insight into a similar treatment for Ebola. Video provided by Newsy
Powered by NewsLook.com
Cadavers, a Teen, and a Medical School Dream

Cadavers, a Teen, and a Medical School Dream

AP (Aug. 21, 2014) — Contains graphic content. He's only 17. But Johntrell Bowles has wanted to be a doctor from a young age, despite the odds against him. He was recently the youngest participant in a cadaver program at the Indiana University NW medical school. (Aug. 21) Video provided by AP
Powered by NewsLook.com
Ramen Health Risks: The Dark Side of the Noodle

Ramen Health Risks: The Dark Side of the Noodle

AP (Aug. 21, 2014) — South Koreans eat more instant ramen noodles per capita than anywhere else in the world. But American researchers say eating too much may increase the risk of diabetes, heart disease and stroke. (Aug. 21) Video provided by AP
Powered by NewsLook.com
Possible Ebola Patient in Isolation at California Hospital

Possible Ebola Patient in Isolation at California Hospital

Reuters - US Online Video (Aug. 20, 2014) — A patient who may have been exposed to the Ebola virus is in isolation at the Kaiser Permanente South Sacramento Medical Center. Linda So reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins