Featured Research

from universities, journals, and other organizations

To eat or not to eat? Mental budgets help control consumption

Date:
November 18, 2009
Source:
University of Chicago Press Journals
Summary:
If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study.

If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research.

"There are some behaviors that consumers try to limit but have trouble doing so," write authors Parthasarathy Krishnamurthy (University of Houston) and Sonja Prokopec (ESSEC Business School, France). "Even as one aims to curtail consumption of sugars and fat, one ends up consuming the tiramisu or the triple-chocolate cake. Such discrepancies between one's goals and actual behaviors represent instances of self-control failure."

Overconsumption is a serious issue in the United States. For example, National Institutes of Health statistics show that two-thirds of American adults are overweight, with associated direct economic medical costs of $78.5 billion each year. About 70 million Americans are attempting to control their food intake.

So, how do consumers rein in overeating? In weight-loss systems like Weight Watchers ฎ, each food is assigned a point value and members are encouraged to limit their total daily consumption to a pre-specified amount of points.

The authors conducted several studies where they encouraged some participants to set mental budgets and compared them to people who did not set budgets. They examined their consumption of sweet treats.

They discovered several patterns. First, having a mental budget alone was not sufficient. Participants also needed to have an active goal of not wanting to consume sweets. Second, the information about the products needed to match the units of the mental budgets. Third, mental budgets succeeded when consumers followed specific numerical recommendations, like the Weight Watchersฎ points.

"For those who wish to cut out those desserts, our research suggests some simple tips," the authors write. "First, it is important to have a mental budget. At the very least, it allows you to keep track of how you are doing with respect to your goal. Second, make sure the budget works as a limit rather than a license for the consumption behavior. To do this, it is important to have an active goal of controlling the consumption."


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Parthasarathy Krishnamurthy and Sonja Prokopec. Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control. Journal of Consumer Research, June 2010

Cite This Page:

University of Chicago Press Journals. "To eat or not to eat? Mental budgets help control consumption." ScienceDaily. ScienceDaily, 18 November 2009. <www.sciencedaily.com/releases/2009/11/091117161135.htm>.
University of Chicago Press Journals. (2009, November 18). To eat or not to eat? Mental budgets help control consumption. ScienceDaily. Retrieved July 25, 2014 from www.sciencedaily.com/releases/2009/11/091117161135.htm
University of Chicago Press Journals. "To eat or not to eat? Mental budgets help control consumption." ScienceDaily. www.sciencedaily.com/releases/2009/11/091117161135.htm (accessed July 25, 2014).

Share This




More Health & Medicine News

Friday, July 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

New Painkiller Designed To Discourage Abuse: Will It Work?

New Painkiller Designed To Discourage Abuse: Will It Work?

Newsy (July 24, 2014) — The FDA approved Targiniq ER on Wednesday, a painkiller designed to keep users from abusing it. Like any new medication, however, it has doubters. Video provided by Newsy
Powered by NewsLook.com
Doctor At Forefront Of Fighting Ebola Outbreak Gets Ebola

Doctor At Forefront Of Fighting Ebola Outbreak Gets Ebola

Newsy (July 24, 2014) — Sheik Umar Khan has treated many of the people infected in the Ebola outbreak, and now he's become one of them. Video provided by Newsy
Powered by NewsLook.com
Condemned Man's US Execution Takes Nearly Two Hours

Condemned Man's US Execution Takes Nearly Two Hours

AFP (July 24, 2014) — America's death penalty debate raged Thursday after it took nearly two hours for Arizona to execute a prisoner who lost a Supreme Court battle challenging the experimental lethal drug cocktail. Duration: 00:55 Video provided by AFP
Powered by NewsLook.com
Can Watching TV Make You Feel Like A Failure?

Can Watching TV Make You Feel Like A Failure?

Newsy (July 24, 2014) — A study by German researchers claims watching TV while you're stressed out can make you feel guilty and like a failure. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

    Health News

      Environment News

        Technology News



          Save/Print:
          Share:  

          Free Subscriptions


          Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

          Get Social & Mobile


          Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

          Have Feedback?


          Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
          Mobile iPhone Android Web
          Follow Facebook Twitter Google+
          Subscribe RSS Feeds Email Newsletters
          Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins