Featured Research

from universities, journals, and other organizations

Objects we want are seen as closer

Date:
January 16, 2010
Source:
Association for Psychological Science
Summary:
If we really want something, that desire may influence how we view our surroundings.

We assume that we see things as they really are. But according to a new report in Psychological Science, if we really want something, that desire may influence how we view our surroundings.

Psychological scientists Emily Balcetis from New York University and David Dunning from Cornell University conducted a set of studies to see how our desires affect perception. In the first experiment, participants had to estimate how far a water bottle was from where they were sitting. Half of the volunteers were allowed to drink water before the experiment, while the others ate salty pretzels, thus becoming very thirsty. The results showed that the thirsty volunteers estimated the water as being closer to them than volunteers who drank water earlier.

Our desire for certain objects may also result in behavioral changes. In a separate experiment, volunteers tossed a beanbag towards a gift card (worth either $25 or $0) on the floor, winning the card if the beanbag landed on it. Interestingly, the volunteers threw the beanbag much farther if the gift card was worth $0 than if it was worth $25 -- that is, they underthrew the beanbag when attempting to win a $25 gift card, because they viewed that gift card as being closer to them.

These findings indicate that when we want something, we actually view it as being physically close to us. The authors suggest that "these biases arise in order to encourage perceivers to engage in behaviors leading to the acquisition of the object." In other words, when we see a goal as being close to us (literally within our reach), it motivates us to keep on going to successfully attain it.


Story Source:

The above story is based on materials provided by Association for Psychological Science. Note: Materials may be edited for content and length.


Journal Reference:

  1. Balcetis et al. Wishful Seeing: More Desired Objects Are Seen as Closer. Psychological Science, 2010; 21 (1): 147 DOI: 10.1177/0956797609356283

Cite This Page:

Association for Psychological Science. "Objects we want are seen as closer." ScienceDaily. ScienceDaily, 16 January 2010. <www.sciencedaily.com/releases/2010/01/100114143027.htm>.
Association for Psychological Science. (2010, January 16). Objects we want are seen as closer. ScienceDaily. Retrieved August 1, 2014 from www.sciencedaily.com/releases/2010/01/100114143027.htm
Association for Psychological Science. "Objects we want are seen as closer." ScienceDaily. www.sciencedaily.com/releases/2010/01/100114143027.htm (accessed August 1, 2014).

Share This




More Science & Society News

Friday, August 1, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

House Republicans Vote to Sue Obama Over Healthcare Law

House Republicans Vote to Sue Obama Over Healthcare Law

Reuters - US Online Video (July 31, 2014) The Republican-led House of Representatives votes to sue President Obama, accusing him of overstepping his executive authority in making changes to the Affordable Care Act. Mana Rabiee reports. Video provided by Reuters
Powered by NewsLook.com
Florida Panther Rebound Upsets Ranchers

Florida Panther Rebound Upsets Ranchers

AP (July 31, 2014) With Florida's panther population rebounding, some ranchers complain the protected predators are once again killing their calves. (July 31) Video provided by AP
Powered by NewsLook.com
Britain Testing Driverless Cars on Roadways

Britain Testing Driverless Cars on Roadways

AP (July 30, 2014) British officials said on Wednesday that driverless cars will be tested on roads in as many as three cities in a trial program set to begin in January. Officials said the tests will last up to three years. (July 30) Video provided by AP
Powered by NewsLook.com
Health Insurers' Profits Slide

Health Insurers' Profits Slide

Reuters - Business Video Online (July 30, 2014) Obamacare-related costs were said to be behind the profit plunge at Wellpoint and Humana, but Wellpoint sees the new exchanges boosting its earnings for the full year. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins