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Brain waves show patterns for deciding which faces we prefer

Date:
February 11, 2010
Source:
University of Goldsmiths London
Summary:
Faces play a very important role in our social life. We make complex social decisions based on facial appearance. But we know little how we make a preference decision when the two faces are closely matched (e.g., age, race, gender, gaze, facial attributes, facial emotion). Is there any specific brain activity pattern associated with our preference (or non-preference)? Can these patterns be identified before our conscious decision?

Faces play a very important role in our social life. We make complex social decisions based on facial appearance. Extensive research has been made to identify a set of facial features which make a face attractive. Possibly no research is needed to predict which face a heterosexual male would prefer when asked to choose between Megan Fox (voted as one of the sexiest celebrities) and Jocelyn Wildenstein (voted as one of the ugliest celebrities).


Story Source:

The above story is based on materials provided by University of Goldsmiths London. Note: Materials may be edited for content and length.


Journal Reference:

  1. Lindsen JP, Jones R, Shimojo S, Bhattacharya J. Neural components underlying subjective preferential decision making. NeuroImage, 2010; DOI: 10.1016/j.neuroimage.2010.01.079

Cite This Page:

University of Goldsmiths London. "Brain waves show patterns for deciding which faces we prefer." ScienceDaily. ScienceDaily, 11 February 2010. <www.sciencedaily.com/releases/2010/02/100210165037.htm>.
University of Goldsmiths London. (2010, February 11). Brain waves show patterns for deciding which faces we prefer. ScienceDaily. Retrieved April 23, 2014 from www.sciencedaily.com/releases/2010/02/100210165037.htm
University of Goldsmiths London. "Brain waves show patterns for deciding which faces we prefer." ScienceDaily. www.sciencedaily.com/releases/2010/02/100210165037.htm (accessed April 23, 2014).

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