Featured Research

from universities, journals, and other organizations

Would you sleep on a chunk of ice? Building your 'experience resume'

Date:
October 20, 2010
Source:
University of Chicago Press Journals
Summary:
If sleeping on a bed of ice or eating bacon-flavored ice cream doesn't sound too appealing, consider the tale you'll have to tell about it later. According to a new study, some people can't resist a chance to collect experiences.

Ice hotel.
Credit: iStockphoto/Elisa Locci

If sleeping on a bed of ice or eating bacon-flavored ice cream doesn't sound too appealing, consider the tale you'll have to tell about it later. According to a new study in the Journal of Consumer Research, some people can't resist a chance to collect experiences.

"Recent marketing trends suggest that many consumers are attracted to unusual and novel consumption experiences and choose vacations, leisure activities, and celebrations that are predicted to be less pleasurable and enjoyable," write authors Anat Keinan (Harvard Business School) and Ran Kivetz (Columbia Business School).

"A fascinating example is the increasing popularity of Ice Hotels, where visitors sleep on beds made of ice in frigid temperatures of 25 F. A similar trend is observed in consumers' dining preferences: many restaurants are trying to attract consumers by offering unusual entrees and desserts. Such gastronomic innovations include tequila-mustard sorbet, bacon-flavored ice cream, and chocolate truffles with vinegar and anchovies."

Consumers are attracted to these activities and products because they view them as opportunities to collect new experiences and build their "experiential CV," the authors write. And this desire is connected to people's continual striving to use time efficiently and productively.

"This desire to accomplish more in less time is so powerful that it not only affects consumers' performance in vocational (or "production") settings, but can also influence their leisure preferences and consumption choices," the authors write.

In a series of experiments, the researchers found that a "productivity orientation" made participants more inclined to desire collectible experiences. They examined revelers celebrating New Year's Eve in New York City's Times Square, AARP members attending conferences on retirement and aging, park visitors, train and airport travelers, and people who are trying to visit all 50 states.

"Our findings suggest that marketers of unusual consumption experiences and innovative products should target consumers who are concerned with being productive (and collecting experiences)," the authors write.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Anat Keinan and Ran Kivetz. Productivity Orientation and the Consumption of Collectable Experiences. Journal of Consumer Research, 2010

Cite This Page:

University of Chicago Press Journals. "Would you sleep on a chunk of ice? Building your 'experience resume'." ScienceDaily. ScienceDaily, 20 October 2010. <www.sciencedaily.com/releases/2010/10/101018174341.htm>.
University of Chicago Press Journals. (2010, October 20). Would you sleep on a chunk of ice? Building your 'experience resume'. ScienceDaily. Retrieved April 25, 2014 from www.sciencedaily.com/releases/2010/10/101018174341.htm
University of Chicago Press Journals. "Would you sleep on a chunk of ice? Building your 'experience resume'." ScienceDaily. www.sciencedaily.com/releases/2010/10/101018174341.htm (accessed April 25, 2014).

Share This



More Science & Society News

Friday, April 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Companies Ramp Up Wellness to Lower Health Costs

Companies Ramp Up Wellness to Lower Health Costs

AP (Apr. 24, 2014) That little voice telling you to exercise, get in shape and get healthy is probably coming from your boss. More companies are beefing up wellness programs to try and cut down their health care costs. (April 24) Video provided by AP
Powered by NewsLook.com
Will New FCC Rules Trigger Death Of Net Neutrality?

Will New FCC Rules Trigger Death Of Net Neutrality?

Newsy (Apr. 24, 2014) The Federal Communications Commission will reportedly propose new rules for Net neutrality that could undermine the principles of a free and open Web. Video provided by Newsy
Powered by NewsLook.com
FDA Wants To Ban Sales Of E-Cigarettes To Minors

FDA Wants To Ban Sales Of E-Cigarettes To Minors

Newsy (Apr. 24, 2014) The Food and Drug Administration wants to crack down on the use of e-cigarettes, banning the sale of the product to minors. Video provided by Newsy
Powered by NewsLook.com
Raw: Obama Plays Soccer With Japanese Robot

Raw: Obama Plays Soccer With Japanese Robot

AP (Apr. 24, 2014) President Obama briefly played soccer with a robot during his visit to Japan on Thursday. The President has been emphasizing technology along with security concerns during his visit. (April 24) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins