Featured Research

from universities, journals, and other organizations

Cash is healthier? Credit and debit increase impulsive food purchases

Date:
October 24, 2010
Source:
University of Chicago Press Journals
Summary:
People are more likely to buy unhealthy foods when they pay using credit or debit cards, according to a new study.

People are more likely to buy unhealthy foods when they pay using credit or debit cards, according to a new study in the Journal of Consumer Research.

"Two factors contribute to this intriguing effect," write authors Manoj Thomas (Cornell University), Kalpesh Kaushik Desai (State University of New York, Binghamton), and Satheeshkumar Seenivasan (State University of New York, Buffalo). "First, there is a correlation between unhealthiness and impulsiveness of food items: Unhealthy food items also tend to elicit impulsive responses. Second, cash payments are psychologically more painful than card payments, and this pain of payment can curb the impulsive responses to buy unhealthy food items."

The authors conducted an analysis of actual shopping behavior of 1,000 households over a period of six months. They found that shopping carts had a larger proportion of food items rated as impulsive and unhealthy when shoppers used credit or debit cards versus cash. In follow-up studies they found that the vice-regulation effect of cash payment is due to the "pain" of paying in cash, and that the effect is stronger in consumers who are chronically more sensitive to the pain of payment.

"The notion that mode of payment can curb impulsive purchase of unhealthy food products is substantially important," the authors write. "The epidemic increase in obesity suggests that regulating impulsive purchases and consumption of unhealthy food products is a steep challenge for many consumers." Given that many consumers struggle so mightily to make healthy choices, understanding that using plastic increases their vice purchases may help people control impulsive behavior.

The authors suggest that there may be a connection between rising obesity and changing modes of payment. According to the Centers for Disease Control, 34 percent of U.S. adults are obese. And nearly 40 percent of all purchases in 2006 were paid by credit and debit cards. "The relationship between these trends suggests that self-control is not entirely volitional; it can be facilitated or impeded by seemingly unrelated contextual factors that influence people's visceral feelings."


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Manoj Thomas, Kalpesh Kaushik Desai, and Satheeshkumar Seenivasan. How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices. Journal of Consumer Research, 2010

Cite This Page:

University of Chicago Press Journals. "Cash is healthier? Credit and debit increase impulsive food purchases." ScienceDaily. ScienceDaily, 24 October 2010. <www.sciencedaily.com/releases/2010/10/101018174345.htm>.
University of Chicago Press Journals. (2010, October 24). Cash is healthier? Credit and debit increase impulsive food purchases. ScienceDaily. Retrieved July 29, 2014 from www.sciencedaily.com/releases/2010/10/101018174345.htm
University of Chicago Press Journals. "Cash is healthier? Credit and debit increase impulsive food purchases." ScienceDaily. www.sciencedaily.com/releases/2010/10/101018174345.htm (accessed July 29, 2014).

Share This




More Health & Medicine News

Tuesday, July 29, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Deadly Ebola Virus Threatens West Africa

Deadly Ebola Virus Threatens West Africa

AP (July 28, 2014) West African nations and international health organizations are working to contain the largest Ebola outbreak in history. It's one of the deadliest diseases known to man, but the CDC says it's unlikely to spread in the U.S. (July 28) Video provided by AP
Powered by NewsLook.com
$15B Deal on Vets' Health Care Reached

$15B Deal on Vets' Health Care Reached

AP (July 28, 2014) A bipartisan deal to improve veterans health care would authorize at least $15 billion in emergency spending to fix a veterans program scandalized by long patient wait times and falsified records. (July 28) Video provided by AP
Powered by NewsLook.com
Two Americans Contract Ebola in Liberia

Two Americans Contract Ebola in Liberia

Reuters - US Online Video (July 28, 2014) Two American aid workers in Liberia test positive for Ebola while working to combat the deadliest outbreak of the virus ever. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Traditional African Dishes Teach Healthy Eating

Traditional African Dishes Teach Healthy Eating

AP (July 28, 2014) Classes are being offered nationwide to encourage African Americans to learn about cooking fresh foods based on traditional African cuisine. The program is trying to combat obesity, heart disease and other ailments often linked to diet. (July 28) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins