Featured Research

from universities, journals, and other organizations

Build your online networks using social annotations

Date:
February 16, 2011
Source:
Inderscience Publishers
Summary:
Researchers at Toshiba are working on a way of finding clusters of like-minded bloggers and others online using "social annotations." Social annotations are the tags and keywords, the comments and feedback that users, both content creators and others associate with their content. Their three-step approach could help you home in on people in a particular area of expertise much more efficiently and reliably than simply following search engine results. The same tools might also be used in targeted marketing.

Researchers at Toshiba are working on a way of finding clusters of like-minded bloggers and others online using "social annotations." Social annotations are the tags and keywords, the comments and feedback that users, both content creators and others associate with their content. Their three-step approach could help you home in on people in a particular area of expertise much more efficiently and reliably than simply following search engine results. The same tools might also be used in targeted marketing.

Users of photo gallery sites, such as Flickr (http://www.flickr.com/) and the social bookmarking sites like Delicious (http://delicious.com/) are familiar with social annotations. These services offer environments in which social annotations can be assigned with precision to different digital objects, whether a photograph, a bookmark, or more widely to blog posts, video uploads and discussion threads. With such annotations in place -- notes and tags -- users can easily search pictures or bookmarks. Toshiba's Shigeaki Sakurai and Hideki Tsutsui currently at Tokyo company NewsWatch suggest that the same social annotations could also be used to build networks.

It is relatively easy to create keyword-rich social annotations, the researchers explain, and such annotations represent an additional layer of knowledge concerning the digital objects with which they are associated. Previous researchers have considered how social annotations might be used to improve search engine results and how web pages might be automatically tagged based on such annotations.

The team explains that their technique allows them to divide bloggers into clusters according to their interests. The method calculates similarities between bloggers based on three steps: First it identifies target objects (subjects of interest), secondly it calculates similarities between target objects discussed in blog articles based on social annotations, and thirdly it calculates how these target objects are rated based on impression words in the blog posts. Products and services are considered the target objects in their study, which was tested on data from Commutents and the Yahoo Japan Movie services. These three steps are then combined to create cluster of bloggers.


Story Source:

The above story is based on materials provided by Inderscience Publishers. Note: Materials may be edited for content and length.


Journal Reference:

  1. Shigeaki Sakurai, Hideki Tsutsui. A clustering method of bloggers based on social annotations. International Journal of Business Intelligence and Data Mining, 2011; 6 (1): 26 DOI: 10.1504/IJBIDM.2011.038272

Cite This Page:

Inderscience Publishers. "Build your online networks using social annotations." ScienceDaily. ScienceDaily, 16 February 2011. <www.sciencedaily.com/releases/2011/02/110216110549.htm>.
Inderscience Publishers. (2011, February 16). Build your online networks using social annotations. ScienceDaily. Retrieved September 1, 2014 from www.sciencedaily.com/releases/2011/02/110216110549.htm
Inderscience Publishers. "Build your online networks using social annotations." ScienceDaily. www.sciencedaily.com/releases/2011/02/110216110549.htm (accessed September 1, 2014).

Share This




More Computers & Math News

Monday, September 1, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Google's Self-Driving Car Still Has Many Flaws

Google's Self-Driving Car Still Has Many Flaws

Newsy (Sep. 1, 2014) You've seen a lot of Google's self-driving car, but that doesn't mean it's coming soon. A new report says the vehicle is nowhere near road ready. Video provided by Newsy
Powered by NewsLook.com
Apple's Rumored iWatch Could Cost $400

Apple's Rumored iWatch Could Cost $400

Newsy (Aug. 31, 2014) Apple is expected to charge a premium for its still-rumored wearable device. Video provided by Newsy
Powered by NewsLook.com
Amazon Chases Netflix And HBO With Five New Pilots

Amazon Chases Netflix And HBO With Five New Pilots

Newsy (Aug. 31, 2014) Amazon has released another batch of five pilots, allowing viewers to vote on which shows will get full seasons on the company's streaming service. Video provided by Newsy
Powered by NewsLook.com
Apple Wants Your iPhone To Become Your Wallet

Apple Wants Your iPhone To Become Your Wallet

Newsy (Aug. 31, 2014) Apple might soon announce a feature that would allow iPhones to act as a credit card when making payments in physical stores. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins