Featured Research

from universities, journals, and other organizations

An appeal to the caregiving values of rural women for breast cancer prevention

Date:
March 2, 2011
Source:
Wiley-Blackwell
Summary:
A new study finds that two types of reasons motivate rural Appalachian women to perform breast health self-examinations, get mammograms, and to talk with doctors about their breast health.

In an effort to develop strategies for breast health awareness in rural populations researchers asked the question, "What message strategies will motivate Appalachian women to attend to breast health issues and become actively involved in their own breast health?" A new study published in the Journal of Consumer Affairs finds that two types of reasons motivate rural Appalachian women to perform breast health self-examinations, get mammograms, and to talk with doctors about their breast health.

Related Articles


The women articulated their concerns with the statements, "I need to be around for those I love" and "If I don't take care of myself, no one else will." The Appalachian women used these words as they described their daily lives and their personal responsibilities to others and themselves. The study shows that appealing to their strength as caretakers encourages them to take care of themselves, so that they in turn can live up to their care giving responsibilities.

The current study was able to identify culturally relevant ways to encourage rural women to engage in breast health behaviours. Lead researcher Dr. Eric Haley, "Our research shows that facts and figures don't motivate. Speaking to rural women in a way that recognizes their vital role in family and community motivates women to take control of their health. Regardless of how they are communicated, PSAs, brochures, video, web sites or person-to-person, breast health promotional messages must break through the clutter of all messages in the market."

Past research has shown that rural Appalachian women often feel alienated from health care systems and often don't seek the preventative care they need in order to avoid disruptive, and even fatal, health conditions. Haley, "Other research has emphasized the fatalistic factor at play. Women may have failed to seek health care because in their view, it wouldn't change their individual fates. However, this study found no such factor. In fact, the study showed these women to be strong and willing to take control if motivated to do so."

The research not only provides guidance for public health messages on breast health, but suggests how the messages may also encourage rural Appalachian women to seek other forms of health care. Haley, "Encouraging preventative care saves lives, and cuts medical costs, both private and public, and in fact save lives. The study has implications for public policy on rural health care initiatives."


Story Source:

The above story is based on materials provided by Wiley-Blackwell. Note: Materials may be edited for content and length.


Journal Reference:

  1. Eric Haley, Elizabeth J. Avery, Sally J. Mcmillan. Developing Breast Health Messages for Women in Rural Populations. Journal of Consumer Affairs, 1 Mar 2011 DOI: 10.1111/j.1745-6606.2010.01191.x

Cite This Page:

Wiley-Blackwell. "An appeal to the caregiving values of rural women for breast cancer prevention." ScienceDaily. ScienceDaily, 2 March 2011. <www.sciencedaily.com/releases/2011/03/110302142929.htm>.
Wiley-Blackwell. (2011, March 2). An appeal to the caregiving values of rural women for breast cancer prevention. ScienceDaily. Retrieved March 27, 2015 from www.sciencedaily.com/releases/2011/03/110302142929.htm
Wiley-Blackwell. "An appeal to the caregiving values of rural women for breast cancer prevention." ScienceDaily. www.sciencedaily.com/releases/2011/03/110302142929.htm (accessed March 27, 2015).

Share This


More From ScienceDaily



More Health & Medicine News

Friday, March 27, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

House Ready to Pass Medicare Doc Bill

House Ready to Pass Medicare Doc Bill

AP (Mar. 26, 2015) In rare bipartisan harmony, congressional leaders pushed a $214 billion bill permanently blocking physician Medicare cuts toward House passage Thursday, moving lawmakers closer to resolving a problem that has plagued them for years. (March 26) Video provided by AP
Powered by NewsLook.com
HIV Outbreak Prompts Public Health Emergency In Indiana

HIV Outbreak Prompts Public Health Emergency In Indiana

Newsy (Mar. 26, 2015) Indiana Gov. Mike Pence says he will bring additional state resources to help stop the epidemic. Video provided by Newsy
Powered by NewsLook.com
Indiana Permits Needle Exchange as HIV Cases Skyrocket

Indiana Permits Needle Exchange as HIV Cases Skyrocket

Reuters - US Online Video (Mar. 26, 2015) Governor Mike Pence declares the recent HIV outbreak in rural Indiana a "public health emergency" and authorizes a short-term needle-exchange program. Rough Cut (no reporter narration) Video provided by Reuters
Powered by NewsLook.com
AAA: Distracted Driving a Serious Teen Problem

AAA: Distracted Driving a Serious Teen Problem

AP (Mar. 25, 2015) While distracted driving is not a new problem for teens, new research from the AAA Foundation for Traffic Safety says it&apos;s much more serious than previously thought. (March 25) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins