Featured Research

from universities, journals, and other organizations

How does identification with an organization enhance values?

Date:
June 15, 2011
Source:
University of Chicago Press Journals
Summary:
Strongly identifying with an organization or workplace can change people's lives in profound ways, according to a new study.

Strongly identifying with an organization or workplace can change people's lives in profound ways, according to a new study in the Journal of Consumer Research.

"Managers often hope that consumers identify with organizations they regularly patronize, and firms sometimes encourage labor to encourage employees to identify with firms they work for, because in both cases organizations benefit from such identification," write authors Melea Press and Eric J. Arnould (both University of Wyoming, Laramie). The authors focus on identification formation from the perspective of consumers, whose personal, economic, and social lives are affected by organizations.

The authors conducted interviews with consumers who had recently joined a Community Supported Agriculture (CSA) program. They also interviewed employees at an advertising agency, at all levels from receptionist to CEO.

In the interviews, the authors learned how consumers learn to integrate values and behaviors from within and beyond the organization, often in life-changing ways. "So, a new CSA member learns how and why he should appreciate locally grown organic vegetables, and then begins to find additional opportunities to buy other organic and locally made products more generally," the authors explain.

"Similarly, an employee learns the value of making clear, considered, and creative choices and brings that value into her personal life as she reduces her consumer debt and even makes better choices for romantic partners," the authors explain.

For some consumers, identification comes suddenly, as an epiphany, whereas others take more gradual paths, emulating mentors who are forging new ways of living. For example, over time, a CSA member who was a workaholic could use his experience with the organization to help assess his lifestyle and end up dramatically cutting back his work schedule to spend time with his family.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Melea Press and and Eric J. Arnould. How Does Organizational Identification Form? A Consumer Behavior Perspective. Journal of Consumer Research, May 11, 2011 DOI: 10.1086/660699

Cite This Page:

University of Chicago Press Journals. "How does identification with an organization enhance values?." ScienceDaily. ScienceDaily, 15 June 2011. <www.sciencedaily.com/releases/2011/06/110615120255.htm>.
University of Chicago Press Journals. (2011, June 15). How does identification with an organization enhance values?. ScienceDaily. Retrieved July 31, 2014 from www.sciencedaily.com/releases/2011/06/110615120255.htm
University of Chicago Press Journals. "How does identification with an organization enhance values?." ScienceDaily. www.sciencedaily.com/releases/2011/06/110615120255.htm (accessed July 31, 2014).

Share This




More Mind & Brain News

Thursday, July 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Dieting At A Young Age Might Lead To Harmful Health Habits

Dieting At A Young Age Might Lead To Harmful Health Habits

Newsy (July 30, 2014) Researchers say women who diet at a young age are at greater risk of developing harmful health habits, including eating disorders and alcohol abuse. Video provided by Newsy
Powered by NewsLook.com
It's Not Just Facebook: OKCupid Experiments With Users Too

It's Not Just Facebook: OKCupid Experiments With Users Too

Newsy (July 29, 2014) If you've been looking for love online, there's a chance somebody has been looking at how you're looking. Video provided by Newsy
Powered by NewsLook.com
How Your Face Can Leave A Good Or Bad First Impression

How Your Face Can Leave A Good Or Bad First Impression

Newsy (July 29, 2014) Researchers have found certain facial features can make us seem more attractive or trustworthy. Video provided by Newsy
Powered by NewsLook.com
Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

    Technology News



      Save/Print:
      Share:

      Free Subscriptions


      Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

      Get Social & Mobile


      Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

      Have Feedback?


      Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
      Mobile: iPhone Android Web
      Follow: Facebook Twitter Google+
      Subscribe: RSS Feeds Email Newsletters
      Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins