Featured Research

from universities, journals, and other organizations

Daily Show and Colbert Report viewers are 'deep'

Date:
January 8, 2012
Source:
University of Delaware
Summary:
Daily Show viewers are deep. That might be a shallow analysis of the research, but “there is a segment of the political satire audience that is motivated by a deeper level of processing,” according to new research.

Daily Show viewers are deep. That might be a shallow analysis of the research, but "there is a segment of the political satire audience that is motivated by a deeper level of processing," says Dannagal Young, University of Delaware assistant professor of communication and lead researcher on a study that examined how college students watch and process different types of programming.

Young surveyed 398 undergraduate students on their attitudes toward 13 different genres of television, from young adult shows like MTV's Jersey Shore to crime dramas like CSI. With a particular interest in political satire, she found "meaningful differences" in the way people watch programs like The Daily Show and Colbert Report.

Most interestingly, she found a subset of viewers who watch the show for context rather than for information or amusement.

Such viewers exhibit high "need for cognition," a psychological term used to describe people who engage in and enjoy arguments, ideas and the analysis of problems and their solutions.

"It's not about capacity to think," Young explains. "It's about their enjoyment of thinking."

An improv comedian whose research examines the psychology of political satire, Young believes such viewers are not just watching the show for different reasons; they're likely experiencing different impacts as a result.

"We know that the reasons people seek out information strongly affect the implications of those messages," she says. "In this case, people coming to the show looking for satirical analysis of political information may exhibit more long-lasting shifts in attitude."


Story Source:

The above story is based on materials provided by University of Delaware. Note: Materials may be edited for content and length.


Cite This Page:

University of Delaware. "Daily Show and Colbert Report viewers are 'deep'." ScienceDaily. ScienceDaily, 8 January 2012. <www.sciencedaily.com/releases/2012/01/120106105927.htm>.
University of Delaware. (2012, January 8). Daily Show and Colbert Report viewers are 'deep'. ScienceDaily. Retrieved October 22, 2014 from www.sciencedaily.com/releases/2012/01/120106105927.htm
University of Delaware. "Daily Show and Colbert Report viewers are 'deep'." ScienceDaily. www.sciencedaily.com/releases/2012/01/120106105927.htm (accessed October 22, 2014).

Share This



More Mind & Brain News

Wednesday, October 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com
Portable Breathalyzer Gets You Home Safely

Portable Breathalyzer Gets You Home Safely

Buzz60 (Oct. 21, 2014) Breeze, a portable breathalyzer, gets you home safely by instantly showing your blood alcohol content, and with one tap, lets you call an Uber, a cab or a friend from your contact list to pick you up. Sean Dowling (@SeanDowlingTV) has the details. Video provided by Buzz60
Powered by NewsLook.com
Your Birth Season Might Determine Your Temperament

Your Birth Season Might Determine Your Temperament

Newsy (Oct. 20, 2014) A new study says the season you're born in can determine your temperament — and one season has a surprising outcome. Video provided by Newsy
Powered by NewsLook.com
Movies Might Desensitize Violence For Parents, Not Just Kids

Movies Might Desensitize Violence For Parents, Not Just Kids

Newsy (Oct. 20, 2014) A study suggests that parents become desensitized to violent movies as well as children, which leads them to allow their kids to view violent films. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins