Featured Research

from universities, journals, and other organizations

Finding love has no expiration date: People over 60 are fastest growing demographic in online dating

Date:
February 11, 2012
Source:
Bowling Green State University
Summary:
People may think that online dating is only for the young, but individuals over the age of 60 are the fastest growing demographic in online dating. However, they may be looking for different qualities in their relationships than their younger counterparts.

People may think that online dating is only for the young, but individuals over the age of 60 are the fastest growing demographic in online dating. However, they may be looking for different qualities in their relationships than their younger counterparts.

Related Articles


Two Bowling Green State University professors of gerontology have started research about online dating in later life. A shortage of data about older adults and the online dating world spurred Dr. Wendy K. Watson and Dr. Charlie Stelle to look into the phenomenon.

They both are interested in older-life issues -- her focus is mostly on females and his is mostly on males. They have combined their efforts to increase the quantity and improve the quality of information available about dating in later life, in this case, online dating.

While in the very early research stages, they are finding that older adults appear to market themselves differently on online dating sites than younger adults. Gone is the focus on appearance and status. They believe the senior population appears to be more interested in honest self-representation and being compatible rather than discussing areas such as sexual prowess and nightlife.

They found traditional online coding terms used to describe younger generations seem to "miss some key elements relevant for ads placed by older adults," according to their initial findings presented recently during the Gerontological Society of America's international conference.

Watson and Stelle suggest online sites geared at those over 60 might want to consider adding personal characteristics such as affection, intelligence, independence, purpose and goals, religion and spirituality, political beliefs, health and status. Also missing on the young adult online sites were lifestyle categories such as compatibility and companionship, which are important to daters 60 and older.

The researchers also found the language of seniors' online ads was different when describing themselves and what they were looking for in a relationship, Watson explained. Terms such as "young at heart" and "active" were used to show physical fitness and good health.

In previous research on dating in later life, Watson and Stelle found that older women had specific expectations regarding dating. Watson says women don't have a need that has to be fulfilled. "Instead their philosophy is: 'Please don't waste my time,'" he said. "They are less likely to play games," Stelle said. "They want to make a decision quickly and cut their losses, because they have learned life is too short for dating games."

Watson and Stelle will continue this research and expand the analysis within the match.com and ourtime.com dating sites. Interviews of dating couples to understand the dynamics of dating in your 60's and beyond are also being planned. This research goes to show that the desire to find love and a companion to share life with has no expiration date.


Story Source:

The above story is based on materials provided by Bowling Green State University. Note: Materials may be edited for content and length.


Cite This Page:

Bowling Green State University. "Finding love has no expiration date: People over 60 are fastest growing demographic in online dating." ScienceDaily. ScienceDaily, 11 February 2012. <www.sciencedaily.com/releases/2012/02/120211095051.htm>.
Bowling Green State University. (2012, February 11). Finding love has no expiration date: People over 60 are fastest growing demographic in online dating. ScienceDaily. Retrieved March 6, 2015 from www.sciencedaily.com/releases/2012/02/120211095051.htm
Bowling Green State University. "Finding love has no expiration date: People over 60 are fastest growing demographic in online dating." ScienceDaily. www.sciencedaily.com/releases/2012/02/120211095051.htm (accessed March 6, 2015).

Share This


More From ScienceDaily



More Computers & Math News

Friday, March 6, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Star Wars Inspires Mobile Holograms

Star Wars Inspires Mobile Holograms

Reuters - Business Video Online (Mar. 6, 2015) 3D holograms could soon be coming to your mobile phone. Inspired by the famous Princess Leia hologram from Star Wars, a U.S. company is showcasing a prototype display at the Mobile World Congress at Barcelona and says it could be used for real-time video calls. Ivor Bennett reports Video provided by Reuters
Powered by NewsLook.com
Game Makers Lured Into Virtual Worlds

Game Makers Lured Into Virtual Worlds

AFP (Mar. 6, 2015) Some 25,000 people have descended upon San Francisco to show off the latest technologies and video games at the Game Developers Conference. Developers here discuss the future of the industry. Duration: 02:20. Video provided by AFP
Powered by NewsLook.com
Star Wars-Inspired Prototype Creates Holographic Display

Star Wars-Inspired Prototype Creates Holographic Display

Reuters - Innovations Video Online (Mar. 5, 2015) A prototype holographic display named Leia - after the Star Wars princess who appeared in holographic form asking Obi-Wan Kenobu for help - is demonstrated at the Mobile World Congress in Barcelona. Matthew Stock reports. Video provided by Reuters
Powered by NewsLook.com
IKEA and Samsung Launch Embedded Wireless Charging Range

IKEA and Samsung Launch Embedded Wireless Charging Range

Reuters - Innovations Video Online (Mar. 5, 2015) Samsung and IKEA hope their new embedded wireless charging products, launched at Barcelona&apos;s Mobile World Congress, will tempt consumers eager for plugless power. Jim Drury reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins