Featured Research

from universities, journals, and other organizations

Feeling flirty? Wait for the sun to shine

Date:
January 28, 2013
Source:
Taylor & Francis
Summary:
We all know how casual flirtation can lift one’s mood, which can be important at this time of year when the winter blues are at their peak. But if you are more serious about your flirting and hope to get that all important phone number, you’re better off waiting until it’s sunny, according to new French research.

We all know how casual flirtation can lift one's mood, which can be important at this time of year when the winter blues are at their peak. But if you are more serious about your flirting and hope to get that all important phone number, you're better off waiting until it's sunny.
Credit: © konradbak / Fotolia

We all know how casual flirtation can lift one's mood, which can be important at this time of year when the winter blues are at their peak. But if you are more serious about your flirting and hope to get that all important phone number, you're better off waiting until it's sunny, according to new French research published in the journal Social Influence.

Nicolas Guéguen of the University of South Brittany -- who has previously investigated how wearing red lipstick can increase a waitress' tips -- conducted a study in which an 'attractive' 20 year old male approached 18-25 year old women walking alone in the street and asked them for their phone numbers. The women were solicited on both sunny and cloudy (but not rainy) days, when the temperature was about the same.

In the past other environmental factors have been found to make people more likely to flirt or exchange phone numbers -- the presence of pleasant smells, romantic music or certain colours have all been found to have an effect.

Previous research has also shown how the weather can affect certain social behaviours -- sunshine makes people more likely to help strangers or answer a survey, and people tend to leave bigger tips in restaurants on sunny days. But this is the first research to explore how the weather may influence courtship or dating behaviour.

It was found that women were more receptive to being approached and flirted with -- and give out their phone numbers -- on sunny days: over a fifth -- 22.4% -- of women did so when the sun was out, as opposed to 13.9% on the cloudy days.

(The phone numbers were later used to contact the women and tell them the true nature of the study, as per the recommendation of the ethics committee of the lab which reviewed the project!)

The message seems clear: flirting is more likely to have a positive outcome on sunny days. But Professor Guéguen was careful to include certain caveats regarding the applicability of the research to everyday situations: the sunshine (or other factors) may after all have improved the attractive 20 year old male's flirting skills on those days. Other atmospheric conditions such as windiness or humidity were not accounted for. And, perhaps most crucially, the research was conducted in France, where 'men traditionally approach women in romantic relationships'.

The journal article concludes with suggestions for further study in this area -- for instance, are men themselves more likely to initiate flirting behaviour when the sun is shining? We'll have to wait until the Spring to find out!


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Nicolas Guéguen. Weather and courtship behavior: A quasi-experiment with the flirty sunshine. Social Influence, 2013; 1 DOI: 10.1080/15534510.2012.752401

Cite This Page:

Taylor & Francis. "Feeling flirty? Wait for the sun to shine." ScienceDaily. ScienceDaily, 28 January 2013. <www.sciencedaily.com/releases/2013/01/130128081950.htm>.
Taylor & Francis. (2013, January 28). Feeling flirty? Wait for the sun to shine. ScienceDaily. Retrieved July 22, 2014 from www.sciencedaily.com/releases/2013/01/130128081950.htm
Taylor & Francis. "Feeling flirty? Wait for the sun to shine." ScienceDaily. www.sciencedaily.com/releases/2013/01/130128081950.htm (accessed July 22, 2014).

Share This




More Mind & Brain News

Tuesday, July 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Do Obese Women Have 'Food Learning Impairment'?

Do Obese Women Have 'Food Learning Impairment'?

Newsy (July 18, 2014) — Yale researchers tested 135 men and women, and it was only obese women who were deemed to have "impaired associative learning." Video provided by Newsy
Powered by NewsLook.com
Does Mixing Alcohol and Energy Drinks Boost Urge To Drink?

Does Mixing Alcohol and Energy Drinks Boost Urge To Drink?

Newsy (July 18, 2014) — A new study suggests that mixing alcohol with energy drinks makes you want to keep the party going. Video provided by Newsy
Powered by NewsLook.com
Pot Cooking Class Teaches Responsible Eating

Pot Cooking Class Teaches Responsible Eating

AP (July 18, 2014) — Following the nationwide trend of eased restrictions on marijuana use, pot edibles are growing in popularity. One Boston-area cooking class is teaching people how to eat pot responsibly. (July 18) Video provided by AP
Powered by NewsLook.com
Understanding D.C.'s New Pot Laws

Understanding D.C.'s New Pot Laws

Newsy (July 17, 2014) — Washington D.C.'s new laws decriminalizing small amount of marijuana went into effect Thursday. Here's how they work. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins