Featured Research

from universities, journals, and other organizations

'Prevent death' message more effective than 'save life' in blood donation campaigns

Date:
March 6, 2013
Source:
Public Library of Science
Summary:
Subtle changes in messaging can have a profound impact on the effectiveness of charitable messages such as calls for blood donations, according to new research.

Subtle changes in messaging can have a profound impact on the effectiveness of charitable messages such as calls for blood donations, according to research published March 6 in the open access journal PLOS ONE by Eileen Chou from the University of Virginia and co-author Keith Murnighan at Northwestern University.

Though chronic shortages in U.S blood banks could be alleviated by a small increase in the number of blood donors, people are not always motivated enough to help. In the current study, researchers collaborated with the Red Cross to assess the effects of changing the urgency and messaging of a call for blood donations. The scientists found that on a college campus, describing blood donations as a way to "prevent a death" rather than "save a life" significantly increased the rate of donations.

In a second study, the researchers assessed the effects of these slight changes in framing a charitable message on people's emotional motivation for a monetary donation. Here, they found that framing an appeal as "helping people to avoid a loss" rather than "helping people to gain benefits" led to increased intentions to volunteer and more helping behavior. Volunteers presented with such "prevention of loss" messages were also more likely to expect larger donations to their cause. "These findings demonstrated a simple, reliable, and effective method for charities to significantly increase important helping behaviors," Chou said.


Story Source:

The above story is based on materials provided by Public Library of Science. Note: Materials may be edited for content and length.


Cite This Page:

Public Library of Science. "'Prevent death' message more effective than 'save life' in blood donation campaigns." ScienceDaily. ScienceDaily, 6 March 2013. <www.sciencedaily.com/releases/2013/03/130306221137.htm>.
Public Library of Science. (2013, March 6). 'Prevent death' message more effective than 'save life' in blood donation campaigns. ScienceDaily. Retrieved September 20, 2014 from www.sciencedaily.com/releases/2013/03/130306221137.htm
Public Library of Science. "'Prevent death' message more effective than 'save life' in blood donation campaigns." ScienceDaily. www.sciencedaily.com/releases/2013/03/130306221137.htm (accessed September 20, 2014).

Share This



More Science & Society News

Saturday, September 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Cost of Ebola

The Cost of Ebola

Reuters - Business Video Online (Sep. 18, 2014) As Sierra Leone prepares for a three-day "lockdown" in its latest bid to stem the spread of Ebola, Ciara Lee looks at the financial implications of fighting the largest ever outbreak of the disease. Video provided by Reuters
Powered by NewsLook.com
U.S. Food Makers Surpass Calorie-Cutting Pledge

U.S. Food Makers Surpass Calorie-Cutting Pledge

Newsy (Sep. 18, 2014) Sixteen large food and beverage companies in the United States that committed to cut calories in their products far surpassed their target. Video provided by Newsy
Powered by NewsLook.com
Stocks Hit All-Time High as Fed Holds Steady

Stocks Hit All-Time High as Fed Holds Steady

AP (Sep. 17, 2014) The Federal Reserve signaled Wednesday that it plans to keep a key interest rate at a record low because a broad range of U.S. economic measures remain subpar. Stocks hit an all-time high on the news. (Sept. 17) Video provided by AP
Powered by NewsLook.com
Some Tobacco Farmers Thrive Amid Challenges

Some Tobacco Farmers Thrive Amid Challenges

AP (Sep. 16, 2014) The South's tobacco country is surviving, and even thriving in some cases, as demand overseas keeps growers in the fields of one of America's oldest cash crops. (Sept. 16) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins