Featured Research

from universities, journals, and other organizations

More than 90% of newspaper reading still in print, research shows

Date:
August 8, 2013
Source:
Taylor & Francis
Summary:
A new study shows that an average of at least 96% of the time spent with newspapers by their UK readers was in print (excluding use of ‘apps’). The research also questions the transformative effects of online readers from overseas, and of tablet and smartphone ‘apps’.

A new study from City University London shows that an average of at least 96% of the time spent with newspapers by their UK readers was in print (excluding use of 'apps'). The research also questions the transformative effects of online readers from overseas, and of tablet and smartphone 'apps'.

Related Articles


Analysing trends over a four year period, the study, by Dr Neil Thurman from City's Journalism Department, shows that only one newspaper -- The Guardian -- saw an increase in the total time its domestic readers spent with the brand in print and online. Across the 12 titles, combined print and online reading time fell by an average of more than 4% per year.

Published in the journal Digital Journalism, the study is one of the most comprehensive of its kind and demonstrates the enduring importance of newspapers' print editions in capturing and holding their readers' attention.

One of the study's more surprising findings is that for most newspapers their overseas audience still spends more time with the printed paper than with the online edition.

"Although the overseas audience does account for a significant proportion of newspapers' online reading time, they have not off-set the attention lost from dwindling domestic print sales" said Dr Thurman.

The study's main online reading data did not track readers' consumption of smartphone and tablet 'apps', but the browsing of their regular websites via mobile devices was included.

"There has been very little information the consumption of newspapers' 'app' editions. The best we can do is estimate that 'apps' boost newspapers' online reading time by between 20-25%.

"Unfortunately, for most newspapers, such a boost from mobile platforms has not countered losses in reading time due to falling print circulations" said Dr Thurman.

Even with 'apps' factored in, the study concludes that more than 90% of newspaper reading time still comes from print. "Newspapers still get over 85% of their advertising revenues from print. Give that 'time is money', we shouldn't be very surprised that a similar amount of the temporal attention newspapers receive is also from print" said Dr Thurman.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Neil Thurman. NEWSPAPER CONSUMPTION IN THE DIGITAL AGE. Digital Journalism, 2013; 1 DOI: 10.1080/21670811.2013.818365

Cite This Page:

Taylor & Francis. "More than 90% of newspaper reading still in print, research shows." ScienceDaily. ScienceDaily, 8 August 2013. <www.sciencedaily.com/releases/2013/08/130808092055.htm>.
Taylor & Francis. (2013, August 8). More than 90% of newspaper reading still in print, research shows. ScienceDaily. Retrieved November 22, 2014 from www.sciencedaily.com/releases/2013/08/130808092055.htm
Taylor & Francis. "More than 90% of newspaper reading still in print, research shows." ScienceDaily. www.sciencedaily.com/releases/2013/08/130808092055.htm (accessed November 22, 2014).

Share This


More From ScienceDaily



More Science & Society News

Saturday, November 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

WFP: Ebola Risks Heightened Among Women Throughout Africa

WFP: Ebola Risks Heightened Among Women Throughout Africa

AFP (Nov. 21, 2014) Having children has always been a frightening prospect in Sierra Leone, the world's most dangerous place to give birth, but Ebola has presented an alarming new threat for expectant mothers. Duration: 00:37 Video provided by AFP
Powered by NewsLook.com
Toyota's Hydrogen Fuel-Cell Green Car Soon Available in the US

Toyota's Hydrogen Fuel-Cell Green Car Soon Available in the US

AFP (Nov. 21, 2014) Toyota presented its hydrogen fuel-cell compact car called "Mirai" to US consumers at the Los Angeles auto show. The car should go on sale in 2015 for around $60.000. It combines stored hydrogen with oxygen to generate its own power. Duration: 01:18 Video provided by AFP
Powered by NewsLook.com
Ebola: Life Without School in Guinea

Ebola: Life Without School in Guinea

AFP (Nov. 21, 2014) Following the closure of schools and universities in Guinea because of the Ebola virus, students look for temporary work or gather in makeshift classrooms to catch up on their syllabus. Duration: 02:14 Video provided by AFP
Powered by NewsLook.com
NSA Director: China Can Damage US Power Grid

NSA Director: China Can Damage US Power Grid

AP (Nov. 20, 2014) China and "one or two" other countries are capable of mounting cyberattacks that would shut down the electric grid and other critical systems in parts of the United States, according to Adm. Michael Rogers, director of the National Security Agency and hea Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins