Featured Research

from universities, journals, and other organizations

Risk of alcohol-related cancer lowers intention for binge drinking in college students

Date:
March 25, 2014
Source:
International Communication Association
Summary:
Binge drinking for college students has proven to be a huge problem at many universities. The risk of DUI or even death makes it a public health concern that students and administrators need to face. A recent study found that college students exposed to the risk messages of alcohol-related cancer had lower intent to engage in binge drinking.

Binge drinking for college students has proven to be a huge problem at many universities. The risk of DUI or even death makes it a public health concern that students and administrators need to face. A recent study by researchers at the University at Buffalo, State University of New York, found that college students exposed to the risk messages of alcohol-related cancer had lower intent to engage in binge drinking.

Related Articles


Cindy Yixin Chen and Z. Janet Yang of the University at Buffalo, State University of New York will present their study at the 64th Annual Conference of the International Communication Association in Seattle, WA. Chen and Yang conducted an online survey in which an experiment was embedded among a sample of college students. The survey examined if risk perception of alcohol-attributable cancer could decrease intention for binge drinking among college students.

Participants were exposed to a brief risk message presenting alcohol-attributable cancer incidence in textual, tabular, or graphic format. The experiment explored if risk messages regarding alcohol-attributable cancer in different formats (text, table, graph) have different influences on risk perception. The experiment also tested if such influences are contingent on different levels of numerical skills of college students.

Chen and Yang found that when risk of alcohol-related cancer was presented in visual tables and graphs, this increased participants' risk perception and in turn, their reluctance to engage in binge-drinking behavior. Previous studies have examined college students' perceptions of risk from experiencing alcohol-related problems such as having a hangover, feeling nauseated or vomiting, experiencing blackouts, drunk driving, and unplanned sex. Chen and Yang's study is the first to examine what formats of messages regarding alcohol-attributable cancer are best to curtail this behavior.

"Binge-drinking among college students has been recognized as one of the most serious public health concerns for over a decade. The current alcohol-prevention campaigns generally focus on consequences of binge-drinking, such as DUI, unintended injuries, death, or a series of health and psychological problems. These negative consequences are well-known, and students hear these repeatedly, which may incur message fatigue," said Chen. "The risk messages we designed focused on the cancer incidence rates attributable to drinking. This is an innovative approach in message design, as not many college students know the association between drinking and cancer."


Story Source:

The above story is based on materials provided by International Communication Association. Note: Materials may be edited for content and length.


Cite This Page:

International Communication Association. "Risk of alcohol-related cancer lowers intention for binge drinking in college students." ScienceDaily. ScienceDaily, 25 March 2014. <www.sciencedaily.com/releases/2014/03/140325095826.htm>.
International Communication Association. (2014, March 25). Risk of alcohol-related cancer lowers intention for binge drinking in college students. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2014/03/140325095826.htm
International Communication Association. "Risk of alcohol-related cancer lowers intention for binge drinking in college students." ScienceDaily. www.sciencedaily.com/releases/2014/03/140325095826.htm (accessed October 25, 2014).

Share This



More Mind & Brain News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com
Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins