Featured Research

from universities, journals, and other organizations

Are motivations of 5km runner defined by individual ability?

Date:
July 24, 2014
Source:
Taylor & Francis
Summary:
5.2 million US citizens participated in 5km races in 2011 and 12,500 5km events were held in the US during the same time period. New research aims to find out what motivates 5km race participants and outline how race organizers can use the findings to their advantage when planning events.

5.2 million US citizens participated in 5km races in 2011 and 12,500 5km events were held in the US during the same time period. New research in Journal of Policy Research in Tourism, Leisure and Events aims to find out what motivates 5km race participants and outline how race organisers can use the findings to their advantage when planning events.

Related Articles


Past research has identified the key stages experienced by a person leading up to them participating in a race to be, awareness, attraction, attachment and allegiance. However, there are also many potential reasons why participants progress to the crucial 'attachment' stage, ranging from social interactions, need to compete, escapism, and improvement of self-worth through charity. The article Variation in motivations by running ability: using the theory of reasoned action to predict attitudes about running 5K racesby Nicolette Bell and Amber L. Stephenson segments the target market into participants' aims, age, skill, and ability, all of which help organisers achieve the maximum potential for their event and ensure future loyalty. This is then assessed in light of the variety of events available to both experienced and casual runners, ranging from charity fund-raisers right through to recreational challenges.

The authors conducted a study on 512 Pennsylvanian runners, who were divided into three ability levels and surveyed as to what motivates them most: competition, altruism, health or social affiliation. These influences were compared against other factors such as intention and level of participation. The results were interesting, with altruism shining through as the main motivating force throughout all ability levels of runners. Beyond that, those with greater ability were driven by the need to compete, while the less experienced runners were more concerned with improving health and making social connections. Medium ability runners were found to have a combination of all four motivators, all of which seems to indicate that motivations do indeed differ according to ability. Event organisers can use the findings about motivational segments to effectively tailor their event according to the needs of different participants. For example, the more competitive athletes may be enticed to compete by time recording chips and prizes, while focusing on health benefits may be more successful for more casual competitors.

This information is compounded by the discovery that runners who intended to run a race were almost one hundred times more likely to run that race than those who did not intend to participate. It seems that, ultimately, the way to get a runner to participate is to get them to preregister for the race. The authors observe that combining this with discounts, attractive prizes and other incentives can have a drastic impact on encouraging people to sign-up in the future. This article can be a valuable resource for a race organiser when trying to create a balanced and attractive event, as well as giving an insight into how people think when considering signing up to a 5km race.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Nicolette Bell, Amber L. Stephenson. Variation in motivations by running ability: using the theory of reasoned action to predict attitudes about running 5K races. Journal of Policy Research in Tourism, Leisure and Events, 2014; 1 DOI: 10.1080/19407963.2014.933227

Cite This Page:

Taylor & Francis. "Are motivations of 5km runner defined by individual ability?." ScienceDaily. ScienceDaily, 24 July 2014. <www.sciencedaily.com/releases/2014/07/140724093704.htm>.
Taylor & Francis. (2014, July 24). Are motivations of 5km runner defined by individual ability?. ScienceDaily. Retrieved March 28, 2015 from www.sciencedaily.com/releases/2014/07/140724093704.htm
Taylor & Francis. "Are motivations of 5km runner defined by individual ability?." ScienceDaily. www.sciencedaily.com/releases/2014/07/140724093704.htm (accessed March 28, 2015).

Share This


More From ScienceDaily



More Health & Medicine News

Saturday, March 28, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

S. Leone in New Anti-Ebola Lockdown

S. Leone in New Anti-Ebola Lockdown

AFP (Mar. 28, 2015) — Sierra Leone imposed a three-day nationwide lockdown Friday for the second time in six months in a bid to prevent a resurgence of the deadly Ebola virus. Duration: 01:17 Video provided by AFP
Powered by NewsLook.com
These Popular Antibiotics Can Cause Permanent Nerve Damage

These Popular Antibiotics Can Cause Permanent Nerve Damage

Newsy (Mar. 27, 2015) — A popular class of antibiotic can leave patients in severe pain and even result in permanent nerve damage. Video provided by Newsy
Powered by NewsLook.com
WH Plan to Fight Antibiotic-Resistant Germs

WH Plan to Fight Antibiotic-Resistant Germs

AP (Mar. 27, 2015) — The White House on Friday announced a five-year plan to fight the threat posed by antibiotic-resistant bacteria amid fears that once-treatable germs could become deadly. (March 27) Video provided by AP
Powered by NewsLook.com
House Ready to Pass Medicare Doc Bill

House Ready to Pass Medicare Doc Bill

AP (Mar. 26, 2015) — In rare bipartisan harmony, congressional leaders pushed a $214 billion bill permanently blocking physician Medicare cuts toward House passage Thursday, moving lawmakers closer to resolving a problem that has plagued them for years. (March 26) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins