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Forget about fair: It's better when bosses pick favorites

January 22, 2013
University of British Columbia
A new study shows that bosses should pick favorites if they want top performing teams.

A new study shows that bosses should pick favourites if they want top performing teams.
Credit: © auremar / Fotolia

A new study from the University of British Columbia Sauder School of Business shows that bosses should pick favourites if they want top performing teams.

"Conventional wisdom tells us that we should treat everyone the same to create a collegial and productive work atmosphere," says Sauder Professor Karl Aquino, who co-authored the forthcoming study for the Journal of Business Ethics. "But our research shows this can be a disincentive for workers who would otherwise go above and beyond on behalf of the team with a little bit of extra attention."

In a series of experiments, the researchers found people are more likely to experience heightened self-esteem, follow workplace norms, and perform tasks that benefit a group if a leader treats them relatively better than other people in their group.

"Bosses are in a tricky position," says Aquino. "There's a risk that treating some employees better than the rest can turn others off. The key is to find the right balance -- treat everyone reasonably well, but treat those whose work counts most or who have been most productive just a little bit better."

Aquino says that, in general, working culture in the United States leans toward showing preferential treatment to star employees, while Canadian, Northern European and most Asian cultures take a more egalitarian approach. Aquino suggests managers should consider a middle path to avoid creating envy while sustaining high levels of productivity among their star players.


In one of their experiments, the researchers looked at how preferential treatment from bosses affects a person's self-worth in their job and willingness to conform to workplace norms. A 357-person sample was surveyed online to assess their level of preferential treatment in the workplace. The workers were also asked to nominate a colleague to participate in a second online survey to report on whether the employee violated norms of efficient production and considerate conduct.

Respondents who reported receiving preferential treatment from their bosses reported feeling a greater sense of self-worth in their jobs. Their colleagues' assessment was that they behaved less antisocially and more productively at work.

Another study tested if preferentially treated group members were more likely to volunteer for a task that benefits the group. A sample of 41 students was divided into groups of three and asked to provide suggestions via email to a "team leader" for improving education at their university.

Participants received a group reply from the leader that included itemized responses to all the members' suggestions. In half of the groups, all recipients received the same email response which showed them preferential treatment over their peers. In the other half of the groups, the leader's responses showed positive but equal respect for all of the participant suggestions.

In a follow up survey, participants were asked to rate their willingness to take on a task to benefit a subsequent group discussion. Participants who received preferential treatment indicated that they were more willing to take on a group serving task than those who were treated well but equally.

Story Source:

Materials provided by University of British Columbia. Note: Content may be edited for style and length.

Journal Reference:

  1. Stefan Thau, Christian Tröster, Karl Aquino, Madan Pillutla, David Cremer. Satisfying Individual Desires or Moral Standards? Preferential Treatment and Group Members’ Self-Worth, Affect, and Behavior. Journal of Business Ethics, 2012; DOI: 10.1007/s10551-012-1287-5

Cite This Page:

University of British Columbia. "Forget about fair: It's better when bosses pick favorites." ScienceDaily. ScienceDaily, 22 January 2013. <>.
University of British Columbia. (2013, January 22). Forget about fair: It's better when bosses pick favorites. ScienceDaily. Retrieved March 29, 2017 from
University of British Columbia. "Forget about fair: It's better when bosses pick favorites." ScienceDaily. (accessed March 29, 2017).