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How heartfelt guilt affects individuals

Date:
September 19, 2018
Source:
Wiley
Summary:
For thousands of years, people have closely associated moral cleanliness with acts of physical cleanliness. A recent study explored this association by eliciting guilt, a threat to one's moral purity.
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For thousands of years, people have closely associated moral cleanliness with acts of physical cleanliness. A recent study published in the Australian Journal of Psychology explored this association by eliciting guilt, a threat to one's moral purity.

In the study, guilt was elicited by asking participants to remember personal actions that resulted in harm to others and that had yet to be repaired. Participants were then shown threat words intermixed with negative, positive, and neutral words followed by a surprise recall test. Participants were also asked to select a parting gift from several products or rate the desirability of such products. These included cleansing items (hand sanitizer and mouthwash) and merchandise neutral to the concept of cleansing (pencil and notepad).

Heartfelt guilt led to elevated arousal, enhanced memory of threat words, and biased preferences towards cleansing products.

"Guilt is a complex experience involving at least two chronologically ordered components: the experience of a threat to moral purity, which is likely to make people think of dangers, and one's defensive response to the threat, which is likely to activate the desire to cleanse," said co-author Dr. Maura A. E. Pilotti, of Prince Mohammad Bin Fahd University, in Saudi Arabia.


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Materials provided by Wiley. Note: Content may be edited for style and length.


Journal Reference:

  1. Maura A. E. Pilotti, Khadija F. El Alaoui. A study of memory, evaluation, and choice with an (un)clean conscience. Australian Journal of Psychology, 2018; DOI: 10.1111/ajpy.12223

Cite This Page:

Wiley. "How heartfelt guilt affects individuals." ScienceDaily. ScienceDaily, 19 September 2018. <www.sciencedaily.com/releases/2018/09/180919083216.htm>.
Wiley. (2018, September 19). How heartfelt guilt affects individuals. ScienceDaily. Retrieved February 28, 2024 from www.sciencedaily.com/releases/2018/09/180919083216.htm
Wiley. "How heartfelt guilt affects individuals." ScienceDaily. www.sciencedaily.com/releases/2018/09/180919083216.htm (accessed February 28, 2024).

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