Featured Research

from universities, journals, and other organizations

Price And Taste Trump Nutrition When Americans Eat Out

Date:
October 23, 2007
Source:
Temple University
Summary:
Americans are now less willing to pay more for healthy dishes, less knowledgeable about healthy menu items, and more likely to consider healthy items bland tasting, finds a new analysis. Ease, convenience and cost were among the top reasons respondents ordered value/combo meals at fast-food restaurants.

Americans are less willing to pay more for healthy dishes, less knowledgeable about healthy menu items, and more likely to consider healthy items bland-tasting than they were three years ago, finds a Temple University analysis.

"The results underscore the importance of competitively pricing healthy foods," said Kelley E. Borradaile, Ph.D., lead author and research assistant professor in the Department of Public Health and the Center for Obesity Research and Education (CORE) at Temple University. She will present the findings at The North American Association for the Study of Obesity's 2007 Annual Scientific Meeting in New Orleans on Oct. 22.

Americans also reported eating out approximately five times a week in 2006. Fast-food restaurants were the most popular eating establishments for breakfast and lunch, while fast-food and casual dining were the two most popular places for dinner. Ease, convenience and cost were among the top reasons respondents ordered value/combo meals at fast-food restaurants.

Temple researchers found eating out can have serious consequences. The body mass index of those consuming three to six fast-food meals per week was significantly greater than the BMI -- a measure of body fat based on height and weight -- of those who reported never consuming fast-food meals or consuming one to two fast-food meals per week. Adding an additional one, two or three fast-food meals to that diet was associated with a .63-, 1.26-, and 1.89-kg increase in weight, respectively.

The study captured the behaviors and attitudes that influenced food choices when eating away from home between 2004 and 2006 in a nationally representative sample of the U.S adult population (18-98 years old). Data were analyzed in 2004, 2005 and 2006 with about 4,000 adults surveyed each year. Over the three-year period, 12,666 individuals took the survey.

In 2006, about 50 percent of respondents strongly agreed that they would be more likely to order healthy items if they were offered as part of a value/combo meal, and 41 percent would like to see actual nutritional information printed on menus.

"Because people will continue to eat outside the home, we need to make healthy foods more attractive in price and taste," said Gary D. Foster, director of CORE and president-elect of NAASO.

The responses across all three years were similar except for three: Americans were less likely to pay more for healthier foods, less knowledgeable about healthy menu items and more likely to consider healthy items bland-tasting in 2006 than in 2004, said Borradaile.

On a scale of one to seven, respondents in 2006 rated the following as the most appealing incentives for making healthier meal choices: better-tasting health foods, lower prices for healthy foods, more convenient availability of healthy foods and greater availability of healthy foods.

In recent years, restaurants have made efforts to increase the number and quality of healthy offerings. For example, McDonald's now offers grilled chicken sandwiches, fruit and yogurt parfaits and apple slices with low-fat caramel dip. Burger King pledged last month to offer kids healthier food options, such as apples cut to resemble french fries and a kids' meal with low-fat, flame-broiled chicken tenders, unsweetened applesauce and low-fat milk. The restaurant chain T.G.I. Friday's recently unveiled smaller portion sized meals at lower prices.

"Restaurant chains should be commended for increasing the number of healthy offerings; continued efforts are needed to make healthy food attractive to the palate and pocket," Foster said.


Story Source:

The above story is based on materials provided by Temple University. Note: Materials may be edited for content and length.


Cite This Page:

Temple University. "Price And Taste Trump Nutrition When Americans Eat Out." ScienceDaily. ScienceDaily, 23 October 2007. <www.sciencedaily.com/releases/2007/10/071022120256.htm>.
Temple University. (2007, October 23). Price And Taste Trump Nutrition When Americans Eat Out. ScienceDaily. Retrieved April 24, 2014 from www.sciencedaily.com/releases/2007/10/071022120256.htm
Temple University. "Price And Taste Trump Nutrition When Americans Eat Out." ScienceDaily. www.sciencedaily.com/releases/2007/10/071022120256.htm (accessed April 24, 2014).

Share This



More Health & Medicine News

Thursday, April 24, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Big Pharma Braces for M&A Wave

Big Pharma Braces for M&A Wave

Reuters - Business Video Online (Apr. 22, 2014) Big pharma on the move as Novartis boss, Joe Jimenez, tells Reuters about plans to transform his company via an asset exchange with GSK, and Astra Zeneca shares surge on speculation that Pfizer is looking for a takeover. Joanna Partridge reports. Video provided by Reuters
Powered by NewsLook.com
Study Says Most Crime Not Linked To Mental Illness

Study Says Most Crime Not Linked To Mental Illness

Newsy (Apr. 22, 2014) A new study finds most crimes committed by people with mental illness are not caused by symptoms of their illness or disorder. Video provided by Newsy
Powered by NewsLook.com
Hagel Gets Preview of New High-Tech Projects

Hagel Gets Preview of New High-Tech Projects

AP (Apr. 22, 2014) Defense Secretary Chuck Hagel is given hands-on demonstrations Tuesday of some of the newest research from DARPA _ the military's Defense Advanced Research Projects Agency program. (April 22) Video provided by AP
Powered by NewsLook.com
How Smaller Plates And Cutlery Could Make You Feel Fuller

How Smaller Plates And Cutlery Could Make You Feel Fuller

Newsy (Apr. 22, 2014) NBC's "Today" conducted an experiment to see if changing the size of plates and utensils affects the amount individuals eat. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins