Featured Research

from universities, journals, and other organizations

Physicians' Choice Of Prescriptions Often Influenced By Their Patients, Study Shows

Date:
April 11, 2008
Source:
Institute for Operations Research and the Management Sciences
Summary:
Physicians' choice of prescriptions are often influenced by patients, with patient experience using specific drugs playing a strong role, according to an article in Management Science. The inherent preference for a drug, by both patients and physicians, increases once a patient has used the drug.

Physicians’ choice of prescriptions are often influenced by patients, with patient experience with specific drugs playing a strong role, according to the Management Insights feature in the current issue of Management Science. The results have important implications for those who market pharmaceuticals.

Related Articles


The researchers addressed several questions: Do physicians incorporate patients’ inputs into their prescription decisions? If so, to what extent modeling such inputs improves the forecasting performance compared to models that do not explicitly incorporate patients’ inputs? Additionally, to what extent do the patients’ inputs depend on the type of patients, disease, and the physicians themselves?

Using prescription data from different therapeutic classes and physician specialties, the empirical results indicate improvement in forecasting when patients’ inputs are explicitly considered.

The authors find that, in most cases, the inherent preference for a drug, by both patients and physicians, increases once a patient has used the drug. They also find that patients play an important role in prescription decisions, but that their influence diminishes when the doctor is a specialist, and that they have no influence in situations where specialists are treating patients with severe symptoms.

These results have forecasting implications, as well as fundamental implications for how pharmaceutical executives should allocate their promotional resources.

“A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making” is by Min Ding of Smeal College of Business at Pennsylvania State University and Jehoshua Eliashberg of the Wharton School.


Story Source:

The above story is based on materials provided by Institute for Operations Research and the Management Sciences. Note: Materials may be edited for content and length.


Cite This Page:

Institute for Operations Research and the Management Sciences. "Physicians' Choice Of Prescriptions Often Influenced By Their Patients, Study Shows." ScienceDaily. ScienceDaily, 11 April 2008. <www.sciencedaily.com/releases/2008/04/080409170324.htm>.
Institute for Operations Research and the Management Sciences. (2008, April 11). Physicians' Choice Of Prescriptions Often Influenced By Their Patients, Study Shows. ScienceDaily. Retrieved December 18, 2014 from www.sciencedaily.com/releases/2008/04/080409170324.htm
Institute for Operations Research and the Management Sciences. "Physicians' Choice Of Prescriptions Often Influenced By Their Patients, Study Shows." ScienceDaily. www.sciencedaily.com/releases/2008/04/080409170324.htm (accessed December 18, 2014).

Share This


More From ScienceDaily



More Health & Medicine News

Thursday, December 18, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Kids Die While Under Protective Services

Kids Die While Under Protective Services

AP (Dec. 18, 2014) As part of a six-month investigation of child maltreatment deaths, the AP found that hundreds of deaths from horrific abuse and neglect could have been prevented. AP's Haven Daley reports. (Dec. 18) Video provided by AP
Powered by NewsLook.com
Dads-To-Be Also Experience Hormone Changes During Pregnancy

Dads-To-Be Also Experience Hormone Changes During Pregnancy

Newsy (Dec. 18, 2014) A study from University of Michigan researchers found that expectant fathers see a decrease in testosterone as the baby's birth draws near. Video provided by Newsy
Powered by NewsLook.com
Prenatal Exposure To Pollution Might Increase Autism Risk

Prenatal Exposure To Pollution Might Increase Autism Risk

Newsy (Dec. 18, 2014) Harvard researchers found children whose mothers were exposed to high pollution levels in the third trimester were twice as likely to develop autism. Video provided by Newsy
Powered by NewsLook.com
UN: Up to One Million Facing Hunger in Ebola-Hit Countries

UN: Up to One Million Facing Hunger in Ebola-Hit Countries

AFP (Dec. 17, 2014) Border closures, quarantines and crop losses in West African nations battling the Ebola virus could lead to as many as one million people going hungry, UN food agencies said on Wednesday. Duration: 00:52 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins