Featured Research

from universities, journals, and other organizations

Risk And Reward Compete In Brain: Imaging Study Reveals Battle Between Lure Of Reward And Fear Of Failure

Date:
October 19, 2008
Source:
University of Southern California
Summary:
Imaging study follows on previous lesion studies to pinpoint regions of brain involved in risk management: finds that individuals' response to risk and reward can be gauged from activity in two distinct brain regions.

USC College psychology professor Antoine Bechara and the study's first author Gui Xue.
Credit: Photo by Dietmar Quistorf

That familiar pull between the promise of victory and the dread of defeat – whether in money, love or sport – is rooted in the brain's architecture, according to a new imaging study.

Neuroscientists at the USC Brain and Creativity Institute have identified distinct brain regions with competing responses to risk.

Both regions are located in the prefrontal cortex, an area behind the forehead involved in analysis and planning.

By giving volunteers a task that measures risk tolerance and observing their reactions with functional magnetic resonance imaging (fMRI), the researchers found that activity in one region identified risk-averse volunteers, while activity in a different region was greater in those with an appetite for risk.

The study appeared online Oct. 8 in the journal Cerebral Cortex.

"We can see risk as a battle between two forces," said Antoine Bechara, professor of psychology at USC. "There is always a lure of reward. There's always a fear of failure. These are the two forces that are always battling each other."

In his previous research, Bechara had used the same task to measure risk tolerance in brain-damaged patients. He and other researchers showed that the prefrontal cortex is critical for proper risk assessment.

But because brain lesions differ in every patient and affect multiple areas, lesion-based studies usually cannot pinpoint the role of smaller brain regions.

So Bechara's group at the institute decided to repeat the experiment with fMRI.

"We were interested in how normal people perform this task. What's going on in their brain?" asked first author Gui Xue, a postdoctoral research associate at the institute.

Bechara called his group's study the first to frame a person's risk profile in terms of the interaction between two brain regions.

Co-author Zhong-Lin Lu, professor of psychology at USC, said: "What this study has done is essentially localize two separate centers for the fear of risk and the lure of reward."

The other members of the research team were Irwin Levin of the University of Iowa, Joshua Weller of Eugene, Ore.-based Decision Research and USC graduate student Xiangrui Li.

Research funding came from the National Science Foundation and the National Institute on Drug Abuse.


Story Source:

The above story is based on materials provided by University of Southern California. Note: Materials may be edited for content and length.


Cite This Page:

University of Southern California. "Risk And Reward Compete In Brain: Imaging Study Reveals Battle Between Lure Of Reward And Fear Of Failure." ScienceDaily. ScienceDaily, 19 October 2008. <www.sciencedaily.com/releases/2008/10/081009144325.htm>.
University of Southern California. (2008, October 19). Risk And Reward Compete In Brain: Imaging Study Reveals Battle Between Lure Of Reward And Fear Of Failure. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2008/10/081009144325.htm
University of Southern California. "Risk And Reward Compete In Brain: Imaging Study Reveals Battle Between Lure Of Reward And Fear Of Failure." ScienceDaily. www.sciencedaily.com/releases/2008/10/081009144325.htm (accessed October 20, 2014).

Share This



More Mind & Brain News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Court Ruling Means Kids' Online Activity Could Be On Parents

Court Ruling Means Kids' Online Activity Could Be On Parents

Newsy (Oct. 17, 2014) In a ruling attorneys for both sides agreed was a first of its kind, a Georgia appeals court said parents can be held liable for what kids put online. Video provided by Newsy
Powered by NewsLook.com
The Best Foods To Boost Your Mood

The Best Foods To Boost Your Mood

Buzz60 (Oct. 17, 2014) Feeling down? Reach for the refrigerator, not the medicine cabinet! TC Newman (@PurpleTCNewman) shares some of the best foods to boost your mood. Video provided by Buzz60
Powered by NewsLook.com
You Can Get Addicted To Google Glass, Apparently

You Can Get Addicted To Google Glass, Apparently

Newsy (Oct. 15, 2014) Researchers claim they’ve diagnosed the first example of the disorder in a 31-year-old U.S. Navy serviceman. Video provided by Newsy
Powered by NewsLook.com
First Confirmed Case Of Google Glass Addiction

First Confirmed Case Of Google Glass Addiction

Buzz60 (Oct. 15, 2014) A Google Glass user was treated for Internet Addiction Disorder caused from overuse of the device. Morgan Manousos (@MorganManousos) has the details on how many hours he spent wearing the glasses, and what his symptoms were. Video provided by Buzz60
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins