Featured Research

from universities, journals, and other organizations

Pajama Gamblers Could Lose Their Shirts: Online Gambling Can Be Dangerously Comfortable

Date:
October 15, 2008
Source:
University of Chicago Press Journals
Summary:
People who gamble from the comfort of their home tend to think they're more in control of their gambling than people who gamble in casinos, according to a new study in the Journal of Consumer Research.

People who gamble from the comfort of their home tend to think they're more in control of their gambling than people who gamble in casinos, according to a new study in the Journal of Consumer Research.

Authors June Cotte (University of Western Ontario) and Kathryn A. Latour (University of Nevada-Las Vegas) found surprisingly little previous research on their subject: the habits and motivations of online gamblers, who contribute to a $10 billion a year industry.

Their study found that, unlike casino gamblers, who seek thrills and social experiences, online gamblers seek the anonymity their home computers provide. "For casino gamblers, gambling provides a perceived social connection with unknown others in a sense of shared fates and temporary community. Online gamblers, on the contrary, perceive a lack of social connections in the online realm."

The researchers conducted a study of 30 Las Vegas gamblers. Ten were online gamblers and 20 were casino gamblers, and all considered themselves to be regular gamblers. The study involved in-depth interviews using visual images and collages created by the participants.

In the course of the study, the authors found significant differences in perceptions and attitudes between people who gamble in casinos and people who gamble on their home computers. Because sensations are not as intense in online gambling, online gamblers tend to play for longer amounts of time, and they think they're more in control of their gambling, the authors found.

The authors believe that regulating online gambling may remove the excitement of doing something illicit.

"When gambling consumption moves into the home, gambling behavior becomes a part of everyday living. When not seen as reserved solely as behavior for an outing, gambling is more likely to become an insidiously integrated component of a consumer's life," the authors conclude.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. June Cotte and Kathryn A. Latour. Blackjack in the Kitchen: Understanding Online versus Casino Gambling. Journal of Consumer Research, 2008; DOI: 10.1086/592945

Cite This Page:

University of Chicago Press Journals. "Pajama Gamblers Could Lose Their Shirts: Online Gambling Can Be Dangerously Comfortable." ScienceDaily. ScienceDaily, 15 October 2008. <www.sciencedaily.com/releases/2008/10/081014111158.htm>.
University of Chicago Press Journals. (2008, October 15). Pajama Gamblers Could Lose Their Shirts: Online Gambling Can Be Dangerously Comfortable. ScienceDaily. Retrieved July 23, 2014 from www.sciencedaily.com/releases/2008/10/081014111158.htm
University of Chicago Press Journals. "Pajama Gamblers Could Lose Their Shirts: Online Gambling Can Be Dangerously Comfortable." ScienceDaily. www.sciencedaily.com/releases/2008/10/081014111158.htm (accessed July 23, 2014).

Share This




More Mind & Brain News

Wednesday, July 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Idaho Boy Helps Brother With Disabilities Complete Triathlon

Idaho Boy Helps Brother With Disabilities Complete Triathlon

Newsy (July 23, 2014) An 8-year-old boy helped his younger brother, who has a rare genetic condition that's confined him to a wheelchair, finish a triathlon. Video provided by Newsy
Powered by NewsLook.com
Huge Schizophrenia Study Finds Dozens Of New Genetic Causes

Huge Schizophrenia Study Finds Dozens Of New Genetic Causes

Newsy (July 22, 2014) The 83 new genetic markers could open dozens of new avenues for schizophrenia treatment research. Video provided by Newsy
Powered by NewsLook.com
Why Do People Believe We Only Use 10 Percent Of Our Brains?

Why Do People Believe We Only Use 10 Percent Of Our Brains?

Newsy (July 22, 2014) The new sci-fi thriller "Lucy" is making people question whether we really use all our brainpower. But, as scientists have insisted for years, we do. Video provided by Newsy
Powered by NewsLook.com
Do Obese Women Have 'Food Learning Impairment'?

Do Obese Women Have 'Food Learning Impairment'?

Newsy (July 18, 2014) Yale researchers tested 135 men and women, and it was only obese women who were deemed to have "impaired associative learning." Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins