Featured Research

from universities, journals, and other organizations

Making The Most Of It: Study Reveals Motivating Factor For Enjoying The Present

Date:
January 13, 2009
Source:
Association for Psychological Science
Summary:
It is common knowledge that when something becomes scarce, its value goes up. This concept does not just apply to material goods -- time can be an extremely valuable commodity, especially when it is in short supply. According to a new study, thinking that we have a limited amount of time remaining to participate in an activity makes us appreciate the activity that much more and motivates us to make the most of it.

It is common knowledge that when something becomes scarce, its value goes up. This concept does not just apply to material goods—time can be an extremely valuable commodity, especially when it is in short supply. According to a new study, thinking that we have a limited amount of time remaining to participate in an activity makes us appreciate the activity that much more and motivates us to make the most of it.

Related Articles


Psychologist Jaime L. Kurtz from Pomona College investigated how our behavior and attitude towards an activity change when there is a limited amount of time remaining to engage in it. A group of college seniors participated in this study, which occurred 6 weeks prior to graduation. Every day for two weeks, the students were to write about their college experiences, including the activities they participated in. The experiment was designed so that some of the students were to think about graduation as a far-off event and some students were told to think about graduation as occurring very soon.

The results, reported in Psychological Science, a journal of the Association for Psychological Science, reveal that the students' behavior was influenced by how the graduation deadline was framed (that is, whether graduation was occurring shortly or in the future).

It turns out that the students who thought of graduation as occurring very soon reported participating in more college-related activities compared to the students who thought of graduation as a far-off event. Kurtz surmises that when faced with the imminent end of college, students were more motivated to take advantage of the time they had left in school and participate in as many events as possible—the students realized it would be their last chance to engage in college-related activities.

Kurtz notes that although it may seem counterintuitive, these findings support the idea that "thinking about an experience's future ending can enhance one's present experience of it". In addition, Kurtz suggests that "focusing on the fact the experiences like these are fleeting enhances enjoyment by creating a 'now or never' type of motivation".


Story Source:

The above story is based on materials provided by Association for Psychological Science. Note: Materials may be edited for content and length.


Journal Reference:

  1. Jaime L. Kurtz. Looking to the Future to Appreciate the Present: The Benefits of Perceived Temporal Scarcity. Psychological Science, 2008; 19 (12): 1238 DOI: 10.1111/j.1467-9280.2008.02231.x

Cite This Page:

Association for Psychological Science. "Making The Most Of It: Study Reveals Motivating Factor For Enjoying The Present." ScienceDaily. ScienceDaily, 13 January 2009. <www.sciencedaily.com/releases/2009/01/090112110104.htm>.
Association for Psychological Science. (2009, January 13). Making The Most Of It: Study Reveals Motivating Factor For Enjoying The Present. ScienceDaily. Retrieved November 27, 2014 from www.sciencedaily.com/releases/2009/01/090112110104.htm
Association for Psychological Science. "Making The Most Of It: Study Reveals Motivating Factor For Enjoying The Present." ScienceDaily. www.sciencedaily.com/releases/2009/01/090112110104.htm (accessed November 27, 2014).

Share This


More From ScienceDaily



More Science & Society News

Thursday, November 27, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Ebola Leaves Orphans Alone in Sierra Leone

Ebola Leaves Orphans Alone in Sierra Leone

AFP (Nov. 27, 2014) — The Ebola epidemic sweeping Sierra Leone is having a profound effect on the country's children, many of whom have been left without any family members to support them. Duration: 01:02 Video provided by AFP
Powered by NewsLook.com
EU Pushes Google For Worldwide Right To Be Forgotten

EU Pushes Google For Worldwide Right To Be Forgotten

Newsy (Nov. 27, 2014) — Privacy regulators recommend Google expand its requested removals to apply to all its web domains. Video provided by Newsy
Powered by NewsLook.com
Who Will Failed Nuclear Talks Hurt Most?

Who Will Failed Nuclear Talks Hurt Most?

Reuters - Business Video Online (Nov. 25, 2014) — With no immediate prospect of sanctions relief for Iran, and no solid progress in negotiations with the West over the country's nuclear programme, Ciara Lee asks why talks have still not produced results and what a resolution would mean for both parties. Video provided by Reuters
Powered by NewsLook.com
FCC Forces T-Mobile To Alert Customers Of Data Throttling

FCC Forces T-Mobile To Alert Customers Of Data Throttling

Newsy (Nov. 25, 2014) — T-Mobile and the FCC have reached an agreement requiring the company to alert customers when it throttles their data speeds. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins