Featured Research

from universities, journals, and other organizations

Changing young people's eating habits

Date:
June 9, 2010
Source:
University of Gothenburg
Summary:
School initiatives are succeeding in getting young people to select a healthy diet. New research also points out that food advertisements are using health arguments to market generally unhealthy products.

A thesis from the University of Gothenburg, Sweden, reveals how school initiatives are succeeding in getting the message across to young people, but also points out that food advertisements are using health arguments to market unhealthy products.

Related Articles


A thesis from the University of Gothenburg shows that initiatives related to school meals together with teaching with a focus on fish are achieving results. The study examines the impact of school meals and home and consumer studies instruction on pupils' fish consumption.

Special initiative

The staff at the schools in question were trained in cooking fish, with a particular emphasis on accompaniments, alternative fish recipes and presentation and marketing fish. The pupils were also able to get involved in decisions on which fish dish would be served.

Pupils were also taught about the nutritional value of fish and were given the opportunity to cook and find out more about fish.

The result was a statistically proven increase in pupils' fish consumption in school.

Food advertising biggest

But school is not alone in its ability to influence children's eating habits.

Food advertising has an impact on children's food and drink preferences and what they consume.

Hillevi Prell has examined the extent and content of television food advertising. Almost 200 hours of broadcasts have been analysed from the commercial channels that are most popular among children aged 3-12 years (TV3, TV4 and Channel 5).

With its 18 percent share of advertising, food advertising accounts for the largest product group in Sweden.

"An analysis shows that food advertising during the hours that children watch the most is dominated by the fast food, alcohol, chocolate, sweets and sweet drinks product groups," says Hillevi Prell.

Health aspects in marketing

Health aspects are used a great deal in the marketing of, for example, hamburger meals, chips and high-fat dairy products. Physical, mental or social health was referred to in 71% of the commercials analysed and three different ways of describing food in the commercials were noted; food as treatment or protection against illness, food as helping you to feel good emotionally and food as showing care.

Hillevi Prell believes that the intensive nature of food advertising should be brought to people's attention:

"It emphasizes the importance and urgency of including this subject for discussion in teaching at schools."

Thesis.


Story Source:

The above story is based on materials provided by University of Gothenburg. The original article was written by Torsten Arpi. Note: Materials may be edited for content and length.


Cite This Page:

University of Gothenburg. "Changing young people's eating habits." ScienceDaily. ScienceDaily, 9 June 2010. <www.sciencedaily.com/releases/2010/06/100609111328.htm>.
University of Gothenburg. (2010, June 9). Changing young people's eating habits. ScienceDaily. Retrieved December 18, 2014 from www.sciencedaily.com/releases/2010/06/100609111328.htm
University of Gothenburg. "Changing young people's eating habits." ScienceDaily. www.sciencedaily.com/releases/2010/06/100609111328.htm (accessed December 18, 2014).

Share This


More From ScienceDaily



More Plants & Animals News

Thursday, December 18, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

When You Lose Weight, This Is Where The Fat Goes

When You Lose Weight, This Is Where The Fat Goes

Newsy (Dec. 17, 2014) Can fat disappear into thin air? New research finds that during weight loss, over 80 percent of a person's fat molecules escape through the lungs. Video provided by Newsy
Powered by NewsLook.com
The Hottest Food Trends for 2015

The Hottest Food Trends for 2015

Buzz60 (Dec. 17, 2014) Urbanspoon predicts whicg food trends will dominate the culinary scene in 2015. Mara Montalbano (@maramontalbano) has the story. Video provided by Buzz60
Powered by NewsLook.com
Rover Finds More Clues About Possible Life On Mars

Rover Finds More Clues About Possible Life On Mars

Newsy (Dec. 17, 2014) NASA's Curiosity rover detected methane on Mars and organic compounds on the surface, but it doesn't quite prove there was life ... yet. Video provided by Newsy
Powered by NewsLook.com
Ivory Trade Boom Swamps Law Efforts

Ivory Trade Boom Swamps Law Efforts

Reuters - Business Video Online (Dec. 17, 2014) Demand for ivory has claimed the lives of tens of thousands of African elephants and now a conservation report says the illegal trade is overwhelming efforts to enforce the law. Amy Pollock reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Plants & Animals

Earth & Climate

Fossils & Ruins

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins