Featured Research

from universities, journals, and other organizations

New analysis may help clarify the role of craving in addiction

Date:
July 15, 2010
Source:
University of Georgia
Summary:
Psychologists have shown that behavioral economic analysis may lead to an improved understanding of craving for alcohol and other drugs. This method of studying how craving alters the way a person values a drug is fairly new, but according to the study, it may well help assess cravings more accurately and contribute to identifying more effective ways to defeat addictions.

Just-published research led by a psychologist at the University of Georgia shows that behavioral economic analysis may lead to an improved understanding of craving for alcohol and other drugs.

This method of studying how craving alters the way a person values a drug is fairly new, but according to the study, it may well help assess cravings more accurately and contribute to identifying more effective ways to defeat addictions.

The research was published July 13 in the journal Addiction.

The classical perspective on the role of craving in addiction is that over time excessive alcohol or drug use leads to increasingly persistent desires or urges for them. Ways to use craving as a predictor of post-treatment relapses, have, unfortunately, been unclear at best.

"The role of craving in the motivation of drug users has been controversial because of ambiguous findings and challenges in defining craving itself," said James MacKillop, lead author on the research and a member of the department of psychology in the UGA Franklin College of Arts and Sciences. "The field of behavioral economics is a hybrid of psychology and microeconomics and has the potential to address a number of the inherent limitations we have seen in studying craving. One of the reasons for the ambiguity may be related to measurement problems. Behavioral economics translates subjective desires into more objective terms, like number of drinks consumed and dollars spent, and shows real promise in finding better ways to study and understand craving."

Other authors of the paper are Sean O'Hagen and Stephen Lisman of the State University of New York at Binghamton, James Murphy of the University of Memphis, Lara Ray of UCLA and Jennifer Tidey, John McGeary and Peter Monti of the Providence Veterans Medical Center and Brown University.

The study involved 92 university students from the Northeast who were "heavy drinkers," meaning at least 21 drinks a week for males and 14 for females. The subjects were not given anything to drink but underwent a laboratory assessment after being poured a glass of spring water and after being poured a glass of their favorite beer.

In both contexts, subjects related their subjective craving for alcohol and estimated how much they would drink based on an increasing price scale. The presence of their favorite beer significantly increased craving for alcohol but also significantly increased the relative value of alcohol in behavioral economic terms. Subjects reported they would drink significantly more alcohol at low prices, they would spend more money in total on alcohol and they would continue to drink at higher prices.

While this may seem intuitive and a matter of common sense, behavioral economic methods have not been extensively applied to understand craving in the past. The new information may be useful, for example, in understanding the paradoxical behavior exhibited by addicts who commonly vacillate from wanting to quit drinking, smoking or using other drugs to reversing course and continuing to use.

More broadly, behavioral economics may have diverse applications to alcohol and drug misuse, from improving measurement in research to informing policymakers with regard to tax policy.

"Assessing craving using behavioral economic variables gives us a different and more complete understanding of how craving and decision-making interact," said MacKillop. "We believe this work is both interesting and exciting and has the capacity to help us understand craving much better than we have before."

According to the U.S.Department of Health and Human Services, in 2001, heavy drinking was reported by 5.7 percent of the population aged 12 or older, or 12.9 million people. Among youths aged 12 to 17, an estimated 17.3 percent used alcohol in the month prior to the survey interview. Of all youths, 10.6 percent were binge drinkers, and 2.5 percent were heavy drinkers. The American Heart Association reports that in the United States an estimated24.8 million men (23.1 percent) and21.1 million women (18.3 percent) are smokers. These people, the group says, are at higher risk of heart attack and stroke.

Thus the stakes for better understanding craving as it relates to addiction are high.

The research was supported by the Alcohol Beverage Medical Research Foundation, the National Institutes of Health and the Department of Veterans Affairs.


Story Source:

The above story is based on materials provided by University of Georgia. The original article was written by Philip Lee Williams. Note: Materials may be edited for content and length.


Cite This Page:

University of Georgia. "New analysis may help clarify the role of craving in addiction." ScienceDaily. ScienceDaily, 15 July 2010. <www.sciencedaily.com/releases/2010/07/100714112838.htm>.
University of Georgia. (2010, July 15). New analysis may help clarify the role of craving in addiction. ScienceDaily. Retrieved August 23, 2014 from www.sciencedaily.com/releases/2010/07/100714112838.htm
University of Georgia. "New analysis may help clarify the role of craving in addiction." ScienceDaily. www.sciencedaily.com/releases/2010/07/100714112838.htm (accessed August 23, 2014).

Share This




More Mind & Brain News

Saturday, August 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Lost Brain Cells To Blame For Sleep Problems Among Seniors

Lost Brain Cells To Blame For Sleep Problems Among Seniors

Newsy (Aug. 21, 2014) According to a new study, elderly people might have trouble sleeping because of the loss of a certain group of neurons in the brain. Video provided by Newsy
Powered by NewsLook.com
Do More Wedding Guests Make A Happier Marriage?

Do More Wedding Guests Make A Happier Marriage?

Newsy (Aug. 20, 2014) A new study found couples who had at least 150 guests at their weddings were more likely to report being happy in their marriages. Video provided by Newsy
Powered by NewsLook.com
Charter Schools Alter Post-Katrina Landscape

Charter Schools Alter Post-Katrina Landscape

AP (Aug. 20, 2014) Nine years after Hurricane Katrina, charter schools are the new reality of public education in New Orleans. The state of Louisiana took over most of the city's public schools after the killer storm in 2005. (Aug. 20) Video provided by AP
Powered by NewsLook.com
Researcher Testing on-Field Concussion Scanners

Researcher Testing on-Field Concussion Scanners

AP (Aug. 19, 2014) Four Texas high school football programs are trying out an experimental system designed to diagnose concussions on the field. The technology is in response to growing concern over head trauma in America's most watched sport. (Aug. 19) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins