Featured Research

from universities, journals, and other organizations

Deep male voice helps women remember, study finds

Date:
September 13, 2011
Source:
Springer
Summary:
Men take note: If you want women to remember, speak to them in a low pitch voice. Then, they may rate you as a potential mate. That's according to a new study. The work shows for the first time that a low masculine voice is important for both mate choice and the accuracy of women's memory.

Men take note: If you want women to remember, speak to them in a low pitch voice.
Credit: visi.stock / Fotolia

Men take note: If you want women to remember, speak to them in a low pitch voice. Then, depending on what they remember about you, they may or may not rate you as a potential mate. That's according to a new study by David Smith and colleagues from the University of Aberdeen in the UK. Their work shows for the first time that a low masculine voice is important for both mate choice and the accuracy of women's memory.

Related Articles


The research is published online in Springer's journal, Memory & Cognition.

In a series of two experiments, Smith and colleagues show that memory in women is sensitive to male voice pitch, a cue important for mate choice because it can indicate genetic quality as well as signal behavioral traits undesirable in a long-term partner. These could include antisocial traits and lack of emotional warmth for example. In order to evaluate potential partners, women appear to rely on their memories to rapidly provide information about the attributes and past behavior of potential partners.

In the first experiment, 45 women were initially shown an image of a single object while listening to the name of the object spoken either by a high or low pitch male or female manipulated voice. They were then shown two similar but not identical versions of the object and asked to identify the one they had seen earlier. The women were also asked which voice they preferred.

In the second experiment, as well as manipulated voices, the researchers used real male and female voices to test how 46 new women rated the voices and how they scored on object memory.In both cases, the authors found that women had a strong preference for the low pitch male voice and remembered objects more accurately when they have been introduced by the deep male voice.

Smith concludes: "Our findings demonstrate that women's memory is enhanced with lower pitch male voices, compared with the less attractive raised pitch male voices. Our two experiments indicate for the first time that signals from the opposite-sex that are important for mate choice also affect the accuracy of women's memory.

"Dr. Kevin Allan, who supervised the research, said, "We think this is evidence that evolution has shaped women's ability to remember information associated with desirable men. Good memory for specific encounters with desirable men allows women to compare and evaluate men according to how they might behave in different relationship contexts, for example a long-term committed relationship versus a short-term uncommitted relationship. This would help women to pick a suitable partner, and that's a particularly important ability to have because the costs of poor mate-choice decisions can be severe."


Story Source:

The above story is based on materials provided by Springer. Note: Materials may be edited for content and length.


Journal Reference:

  1. Smith D et al. A modulatory effect of male voice pitch on long-term memory in women: evidence of adaptation for mate choice? Memory & Cognition, 2011 DOI: 10.1007/s13421-011-0136-6

Cite This Page:

Springer. "Deep male voice helps women remember, study finds." ScienceDaily. ScienceDaily, 13 September 2011. <www.sciencedaily.com/releases/2011/09/110912143359.htm>.
Springer. (2011, September 13). Deep male voice helps women remember, study finds. ScienceDaily. Retrieved October 30, 2014 from www.sciencedaily.com/releases/2011/09/110912143359.htm
Springer. "Deep male voice helps women remember, study finds." ScienceDaily. www.sciencedaily.com/releases/2011/09/110912143359.htm (accessed October 30, 2014).

Share This



More Mind & Brain News

Thursday, October 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Studying Effects of Music on Dementia Patients

Studying Effects of Music on Dementia Patients

AP (Oct. 30, 2014) The University of Wisconsin-Milwaukee is studying the popular Music and Memory program to see if music, which helps improve the mood of Alzheimer's patients, can also reduce the use of prescription drugs for those suffering from dementia. (Oct. 30) Video provided by AP
Powered by NewsLook.com
Techy Tots Are Forefront of London's Baby Show

Techy Tots Are Forefront of London's Baby Show

AP (Oct. 28, 2014) Moms and Dads get a more hands-on approach to parenting with tech-centric products for raising their little ones. (Oct. 28) Video provided by AP
Powered by NewsLook.com
Cocoa Could Be As Good For Memory As It Is For A Sweet Tooth

Cocoa Could Be As Good For Memory As It Is For A Sweet Tooth

Newsy (Oct. 27, 2014) Researchers have come up with another reason why dark chocolate is good for your health. A substance in the treat can reportedly help with memory. Video provided by Newsy
Powered by NewsLook.com
Five-Year-Olds Learn Coding as Britain Eyes Digital Future

Five-Year-Olds Learn Coding as Britain Eyes Digital Future

AFP (Oct. 27, 2014) Coding has become compulsory for children as young as five in schools across the UK. Making it the first major world economy to overhaul its IT teaching and put programming at its core. Duration: 02:19 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins