Featured Research

from universities, journals, and other organizations

Collectible toys could lure children to healthy food choices, study suggests

Date:
September 19, 2011
Source:
University of Oregon
Summary:
The thought of toys being given out as part of children's meal deals might be easier to swallow, and better for you, if the toys are part of a collectible set and tied to healthy, nutrition-rich food choices. Who says? Kids and their parents do.

The thought of toys being given out as part of children's meal deals might be easier to swallow, and better for you, if the toys are part of a collectible set and tied to healthy, nutrition-rich food choices. Who says? Kids and their parents do.

Related Articles


The findings of a new study come during a time of debate over obesity in the United States -- about one-third of adults are now obese, as are 17 percent of children ages 2-19, notes the Centers for Disease Control -- and the growing belief that toys with fast-food meals only serve to put fatty, calorie-dense selections into the mouths of children.

Bans on toys with fast-food kids' meals have sprung up in California and are under consideration in New York, as well as in other cities and regions, and even in South Africa. Anti-ban efforts to avoid such governmental bans are underway in Arizona and Florida.

Missing from the debate are hard data on the influences that meal-deals actually have on children, particularly preschool-aged ones, and whether toy offerings might be adjusted to encourage healthy eating, say researchers Anna McAlister of the University of Wisconsin-Madison and T. Bettina Cornwell of the University of Oregon.

Their study found that children -- preschoolers, ages 2 to 5 -- can be influenced to prefer a healthy food choice -- in this case a meal of soup, mixed vegetables and milk -- when a toy is seen as one that is missing from their collectible set. In addition, 73 percent of the participating parents reported that they would be OK with such an approach, whereas 92 percent were strongly against the use of collectible toys with traditional, less-healthy fast-food meals.

"The study tells us that the inclusion of a collectible toy influences the children's perceptions of how the food is going to taste, and whether they will like it," said Cornwell, a professor of marketing in the University of Oregon Lundquist College of Business. "What was interesting to us -- even more than we expected -- was that the presence of the collectible toy moved the healthier food option up to the point that it was just as likable as the fast-food offering."

The two-part study, appearing online ahead of regular publication in the Journal of Public Policy and Marketing, was conducted independently without support from industry or public funds.

In the first study, 85 preschoolers were shown cards with 18 different food images, all depicting foods not directly associated with known meals offered by any particular restaurant. Six of the meal combinations presented among distracting choices were two sets of three experimental choices: One set offered a heavily topped personal pizza, a side of fries and a small soda, paired with either no toy, a toy truck defined as non-collectible or a previously defined collectible monster; the other set featured the soup, veggies and milk with the same three types of toys.

The toys, all about 1.5 inches tall, used in the study were chosen from among 11 possibilities in pre-testing to assure their appeal among children, whose age group generally is not tuned in to gender-specific toys. The trucks and monsters rose to the top with both boys and girls.

The study considered children's preferences. As a child learned that certain meals would contain a collectible toy that he or she did not have yet, the anticipated taste and likability of those meals increased. Meals without any toys were less desirable. Those with collectible toys were the most appealing. When no-toy meals were shown, as expected, the fast-food offering was more positively regarded.

In the second experiment -- with 56 different children, ages 3 to 5 -- another toy was included. It was part of a collection but not one that the children needed to finish out their set since they already owned that particular one. Again, the children's ratings of perceived taste and likability favored the meals with collectible toys and, in particular, those meals with a toy that they needed to complete their set.

"This finding is compelling," Cornwell said. "It speaks to a child's motivation to collect and to the potential of repeated food offerings to influence the development of taste preferences."

"The studies back up a growing body of evidence that children's perceptions and food choices can be guided through the repeated exposure of certain types of food," said McAlister, a developmental psychologist in the University of Wisconsin School of Human Ecology.

"There is a good deal of debate about whether toys influence a child's perception of a food," Cornwell said. "These studies certainly support the idea that the presence of a toy in a meal deal can influence a child's perception on how that food is going to taste -- and how they are going to like it."


Story Source:

The above story is based on materials provided by University of Oregon. Note: Materials may be edited for content and length.


Cite This Page:

University of Oregon. "Collectible toys could lure children to healthy food choices, study suggests." ScienceDaily. ScienceDaily, 19 September 2011. <www.sciencedaily.com/releases/2011/09/110919093844.htm>.
University of Oregon. (2011, September 19). Collectible toys could lure children to healthy food choices, study suggests. ScienceDaily. Retrieved November 20, 2014 from www.sciencedaily.com/releases/2011/09/110919093844.htm
University of Oregon. "Collectible toys could lure children to healthy food choices, study suggests." ScienceDaily. www.sciencedaily.com/releases/2011/09/110919093844.htm (accessed November 20, 2014).

Share This


More From ScienceDaily



More Health & Medicine News

Thursday, November 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

UN Says It Will Scale Up Its Ebola Response

UN Says It Will Scale Up Its Ebola Response

AFP (Nov. 20, 2014) UN Resident Coordinator David McLachlan-Karr and WHO representative in the country Daniel Kertesz updated the media on the UN Ebola response on Wednesday. Duration: 00:51 Video provided by AFP
Powered by NewsLook.com
Takata Offers "sincerest Condolences" To Victims of Malfunctioning Airbag

Takata Offers "sincerest Condolences" To Victims of Malfunctioning Airbag

Reuters - US Online Video (Nov. 20, 2014) U.S. Congress hears from a victim and company officials as it holds a hearing on the safety of Takata airbags after reports of injuries. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com
Obesity Costs Almost As Much As War And Terrorism

Obesity Costs Almost As Much As War And Terrorism

Newsy (Nov. 20, 2014) The newest estimate of the cost of obesity is pretty jarring — $2 trillion. But how did researchers get to that number? Video provided by Newsy
Powered by NewsLook.com
Ebola Crisis Affecting US Adoptions

Ebola Crisis Affecting US Adoptions

AP (Nov. 20, 2014) The Sanborn family had hoped they'd be able to bring home their 5-year-old adopted son from Liberia by now. But Ebola has forced them to wait. The boy is just one of thousands of orphans in West Africa who've been impacted by the deadly virus. (Nov. 20) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins