Featured Research

from universities, journals, and other organizations

Plain packaging of cigarettes encourages young smokers to heed health warnings

Date:
August 7, 2012
Source:
Wiley
Summary:
New research shows that plain packaging (requiring cigarettes to be packaged in standard packages without attractive designs and imagery) may help to draw the attention of some adolescent smokers to the health warnings on the package. If so, this may in turn deter young smokers from continuing to smoke.

New research published online in the scientific journal Addiction shows that plain packaging (requiring cigarettes to be packaged in standard packages without attractive designs and imagery) may help to draw the attention of some adolescent smokers to the health warnings on the package. If so, this may in turn deter young smokers from continuing to smoke.

Researchers asked eighty-seven teenage secondary school (high school) students from the city of Bristol, UK, to look at twenty images of cigarette packs on a computer screen for ten seconds each while a device tracked their eye movements. Some packs were plain, carrying only the name of the brand in a plain font and a standard pictorial health warning. The rest were the conventional and colourful packs of ten popular cigarette brands, which included the same health warnings.

Students who had never smoked paid attention to the health warnings on both plain and branded cigarette packets, while daily smokers tended to avoid looking at any health warnings at all. But students who were occasional (non-daily) smokers, or had tried smoking at least once, paid more attention to the health warnings on the plain packs than to those on the branded packs.

Compared with adults, adolescents are highly vulnerable to taking up smoking. Research has established that pictorial health warnings can discourage young smokers and that adolescents who forego a cigarette because of a health warning have a lower intention to smoke.

As a result of its plain-packaging legislation, the Australian government is facing an international trade dispute involving several tobacco companies and tobacco-producing nations. The results of this study will give the Australian government another piece of evidence in its favour, and something for other governments to consider as they contemplate plain-packaging legislation of their own.


Story Source:

The above story is based on materials provided by Wiley. Note: Materials may be edited for content and length.


Journal Reference:

  1. Olivia M. Maynard, Marcus R. Munafς, Ute Leonards. Visual Attention to Health Warnings on Plain Tobacco Packaging in Adolescent Smokers and Non-Smokers. Addiction, 2012; DOI: 10.1111/j.1360-0443.2012.04028.x

Cite This Page:

Wiley. "Plain packaging of cigarettes encourages young smokers to heed health warnings." ScienceDaily. ScienceDaily, 7 August 2012. <www.sciencedaily.com/releases/2012/08/120807194221.htm>.
Wiley. (2012, August 7). Plain packaging of cigarettes encourages young smokers to heed health warnings. ScienceDaily. Retrieved April 23, 2014 from www.sciencedaily.com/releases/2012/08/120807194221.htm
Wiley. "Plain packaging of cigarettes encourages young smokers to heed health warnings." ScienceDaily. www.sciencedaily.com/releases/2012/08/120807194221.htm (accessed April 23, 2014).

Share This



More Mind & Brain News

Wednesday, April 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Study Says Most Crime Not Linked To Mental Illness

Study Says Most Crime Not Linked To Mental Illness

Newsy (Apr. 22, 2014) — A new study finds most crimes committed by people with mental illness are not caused by symptoms of their illness or disorder. Video provided by Newsy
Powered by NewsLook.com
How Smaller Plates And Cutlery Could Make You Feel Fuller

How Smaller Plates And Cutlery Could Make You Feel Fuller

Newsy (Apr. 22, 2014) — NBC's "Today" conducted an experiment to see if changing the size of plates and utensils affects the amount individuals eat. Video provided by Newsy
Powered by NewsLook.com
Do We Get Nicer With Age?

Do We Get Nicer With Age?

Newsy (Apr. 22, 2014) — A recent report claims personality can change over time as we age, and usually that means becoming nicer and more emotionally stable. Video provided by Newsy
Powered by NewsLook.com
How to Master Motherhood With the Best Work/Life Balance

How to Master Motherhood With the Best Work/Life Balance

TheStreet (Apr. 22, 2014) — In the U.S., there are more than 11 million couples trying to conceive at any given time. From helping celebrity moms like Bethanny Frankel to ordinary soon-to-be-moms, TV personality and parenting expert, Rosie Pope, gives you the inside scoop on mastering motherhood. London-born entrepreneur Pope is the creative force behind Rosie Pope Maternity and MomPrep. She explains why being an entrepreneur offers the best life balance for her and tips for all types of moms. Video provided by TheStreet
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins