Featured Research

from universities, journals, and other organizations

Study links youth obesity to TV fast food advertising

Date:
October 23, 2013
Source:
Norris Cotton Cancer Center Dartmouth-Hitchcock Medical Center
Summary:
Youth obesity is associated with receptiveness to TV fast food advertising researchers have found.

Youth obesity is associated with receptiveness to TV fast food advertising, Norris Cotton Cancer Center (NCCC) researchers found in a study published in the November issue of the American Journal of Preventive Medicine.

Auden McClure MD MPH, assistant professor of Pediatrics and of Community and Family Medicine at the Geisel School of Medicine and at the Dartmouth Institute, and member of the NCCC Cancer Control Research Program, found that young people with obesity are significantly more likely to notice, like, and name the brand in fast food ads they see on television than non-obese peers. The link between youth obesity and receptiveness to TV fast food advertising held even when factors like snacking while watching TV, sugary drink intake, and frequency of visits to fast food restaurants were accounted for.

"Given the concerning rates of obesity in US youth and associated health risks, a better understanding of influences leading to obesity in youth is critical in guiding prevention and public health strategies," said McClure. "The more we know about how marketing influences teens and young adults, the better able we are as parents and pediatricians at helping young people to navigate the influx of marketing messages and make good choices."

A national sample of 2,541 participants between 15 and 23 years old were surveyed for the study. Respondents viewed a random subset of 20 advertisement frames (with brand names removed) selected from national TV fast-food restaurant advertisements and were then asked if they had seen the advertisement, if they liked it, and if they could name the brand. A TV fast-food advertising receptivity score (a measure of exposure and response) was assigned. Youth with higher receptivity scores were more likely to have obesity than those with lower scores.

Since this study was cross-sectional, the researchers couldn't determine which comes first -- advertising receptivity or obesity. McClure notes that further studies are needed to better understand the link between food marketing and risk for obesity, in particular studies with more extensive assessments of diet, activity, and marketing exposure.


Story Source:

The above story is based on materials provided by Norris Cotton Cancer Center Dartmouth-Hitchcock Medical Center. Note: Materials may be edited for content and length.


Journal Reference:

  1. Auden C. McClure, Susanne E. Tanski, Diane Gilbert-Diamond, Anna M. Adachi-Mejia, Zhigang Li, Zhongze Li, James D. Sargent. Receptivity to Television Fast-Food Restaurant Marketing and Obesity Among U.S. Youth. American Journal of Preventive Medicine, 2013; 45 (5): 560 DOI: 10.1016/j.amepre.2013.06.011

Cite This Page:

Norris Cotton Cancer Center Dartmouth-Hitchcock Medical Center. "Study links youth obesity to TV fast food advertising." ScienceDaily. ScienceDaily, 23 October 2013. <www.sciencedaily.com/releases/2013/10/131023100949.htm>.
Norris Cotton Cancer Center Dartmouth-Hitchcock Medical Center. (2013, October 23). Study links youth obesity to TV fast food advertising. ScienceDaily. Retrieved July 26, 2014 from www.sciencedaily.com/releases/2013/10/131023100949.htm
Norris Cotton Cancer Center Dartmouth-Hitchcock Medical Center. "Study links youth obesity to TV fast food advertising." ScienceDaily. www.sciencedaily.com/releases/2013/10/131023100949.htm (accessed July 26, 2014).

Share This




More Science & Society News

Saturday, July 26, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Virginia Governor Tours Tornado Aftermath

Virginia Governor Tours Tornado Aftermath

AP (July 25, 2014) Virginia Gov. Terry McAuliffe toured the Cherrystone Family Camping and RV Resort on the Chesapeake Bay today, a day after it was hit by a tornado. The storm claimed two lives and injured dozens of others. (July 25) Video provided by AP
Powered by NewsLook.com
Richard III's Car Park Burial Site Opens to Public

Richard III's Car Park Burial Site Opens to Public

AFP (July 25, 2014) Visitors will be able to look down from a glass walkway on the grave of King Richard III when a new centre opens in the English cathedral city of Leicester, where the infamous hunchback was found under a car park in 2012. Duration: 00:35 Video provided by AFP
Powered by NewsLook.com
Mobile App Gives Tour of Battle of Atlanta Sites

Mobile App Gives Tour of Battle of Atlanta Sites

AP (July 25, 2014) Emory University's Center for Digital Scholarship has launched a self-guided mobile tour app to coincide with the 150th anniversary of the Civil War's Battle of Atlanta. (July 25) Video provided by AP
Powered by NewsLook.com
University Quiz Implies Atheists Are Smarter Than Christians

University Quiz Implies Atheists Are Smarter Than Christians

Newsy (July 25, 2014) An online quiz from a required course at Ohio State is making waves for suggesting atheists are inherently smarter than Christians. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins