Featured Research

from universities, journals, and other organizations

Exhausted? It’s the Perfect Time to Make Health Decisions

Date:
February 11, 2014
Source:
Journal of Consumer Research, Inc.
Summary:
From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making decisions about our bodies, a new study finds we make better health care decisions when we’re feeling tired and run down.

From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer Research finds we make better health care decisions when we're feeling tired and run down.

Related Articles


"We proposed that people are more motivated to engage in healthful behavior when they are depleted and perceive their safety to be at stake," write authors Monika Lisjak (Erasmus University) and Angela Y. Lee (Kellogg School of Management, Northwestern University).

Across five experiments, the researchers looked at how consumers use what they term "self-protective motivation" when it comes to avoiding danger. They also studied consumer preference for products that emphasize safety.

In one study, participants were asked to read a health message that both described the dangers of kidney disease and advocated the benefit of early detection. The risks associated with a family history of kidney disease were also highlighted in the message. The authors found that for people with a family history of kidney disease, those who were feeling depleted exhibited a higher likelihood of being tested than those who were feeling healthy. Participants without a family history of kidney disease expressed a similar low interest in being tested regardless of how they were feeling.

In a second study looking at product selection, participants were asked to fill out a survey on health and fitness habits either before or after working out at the gym. As a thank you gift, the participants were able to choose either sunblock or moisturizer. When participants were surveyed after working out, the likelihood of choosing sunblock was much greater than choosing the moisturizer.

"Consumers value products that emphasize safety features more when they are feeling depleted. Retailers may benefit from placing safety-related products near the checkout or running ads for security-related products at the end of the day," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Monika Lisjak, Angela Y. Lee. The Bright Side of Impulse: Depletion Heightens Self - Protective Behavior in the Face of Danger. Journal of Consumer Research, June 2014

Cite This Page:

Journal of Consumer Research, Inc.. "Exhausted? It’s the Perfect Time to Make Health Decisions." ScienceDaily. ScienceDaily, 11 February 2014. <www.sciencedaily.com/releases/2014/02/140211113740.htm>.
Journal of Consumer Research, Inc.. (2014, February 11). Exhausted? It’s the Perfect Time to Make Health Decisions. ScienceDaily. Retrieved December 21, 2014 from www.sciencedaily.com/releases/2014/02/140211113740.htm
Journal of Consumer Research, Inc.. "Exhausted? It’s the Perfect Time to Make Health Decisions." ScienceDaily. www.sciencedaily.com/releases/2014/02/140211113740.htm (accessed December 21, 2014).

Share This


More From ScienceDaily



More Health & Medicine News

Sunday, December 21, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Best Tips to Curb Holiday Carbs

The Best Tips to Curb Holiday Carbs

Buzz60 (Dec. 19, 2014) It's hard to resist those delicious but fattening carbs we all crave during the winter months, but there are some ways to stay satisfied without consuming the extra calories. Vanessa Freeman (@VanessaFreeTV) has the details. Video provided by Buzz60
Powered by NewsLook.com
Sierra Leone Bikers Spread the Message to Fight Ebola

Sierra Leone Bikers Spread the Message to Fight Ebola

AFP (Dec. 19, 2014) More than 100 motorcyclists hit the road to spread awareness messages about Ebola. Nearly 7,000 people have now died from the virus, almost all of them in west Africa, according to the World Health Organization. Video provided by AFP
Powered by NewsLook.com
Researchers Test Colombian Village With High Alzheimer's Rates

Researchers Test Colombian Village With High Alzheimer's Rates

AFP (Dec. 19, 2014) In Yarumal, a village in N. Colombia, Alzheimer's has ravaged a disproportionately large number of families. A genetic "curse" that may pave the way for research on how to treat the disease that claims a new victim every four seconds. Duration: 02:42 Video provided by AFP
Powered by NewsLook.com
The Best Protein-Filled Foods to Energize You for the New Year

The Best Protein-Filled Foods to Energize You for the New Year

Buzz60 (Dec. 19, 2014) The new year is coming and nothing will energize you more for 2015 than protein-filled foods. Fitness and nutrition expert John Basedow (@JohnBasedow) gives his favorite high protein foods that will help you build muscle, lose fat and have endless energy. Video provided by Buzz60
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins