Featured Research

from universities, journals, and other organizations

Body positive movement: Consumerist revolution?

Date:
April 3, 2014
Source:
Taylor & Francis
Summary:
The body positive movement seeks to defy media projected bodily stereotypes, celebrate diversity and encourage bodily self-appreciation, warts and all. Does the body positive movement bring deliverance from uniformity or further fuel the consumer-led obsession with self-image? A new article uses body positive websites:Lady Gaga’s ‘Body Revolution’, ‘My Body Gallery’ and ‘Stop Hating Your Body’ to investigate further.

The body positive movement seeks to defy media projected bodily stereotypes, celebrate diversity and encourage bodily self-appreciation, warts and all! Does the body positive movement bring deliverance from uniformity or further fuel the consumer-led obsession with self-image? This article in Feminist Media Studies uses body positive websites: Lady Gaga's 'Body Revolution', 'My Body Gallery' and 'Stop Hating Your Body' to investigate further.

The study asks 'body positive movement, helpful or harmful?' The sites promote sharing of self-images, personal accounts of body image experiences and showcase the differences in bodies, including the flaws. They provide opposition to the notion that one and all should look and 'be' alike. Is this akin to emancipation? Looking deeper, all 3 sites have commercial undertones and are proponents of acceptance via a 'journey' or process by which to heal negativity. This could be paralleled to TV shows accepting overweight bodies but proposing a journey back to fitness and self-improvement. The need to right a wrong is similar in both instances and both lead to "consumer-mediated body regulation." Furthermore, the revelation of bodies intended as defiance bears resemblance to the media-led exposure of the flesh which first caused the problem. Is it a case of if you can't beat them, join them? 'Body Positive' has been commercially coined in "bodypositive.org" promoting educational programs on body image and in selling women's sportswear. So, body positivity: corporeal revolution or consumer driven self-actualization?

The movement aims to "shift the focus from the modification of one's body to the modification of one's relationship to one's body." Its manifestations though are visual images and informal dialogues which follow a "prescribed performance of bodily acceptance." Is this a mirror image of the media and consumer-led standard it seeks to oppose?


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Alexandra Sastre. Towards a Radical Body Positive: Reading the Online “Body Positive Movement”. Feminist Media Studies, 2014; 1 DOI: 10.1080/14680777.2014.883420

Cite This Page:

Taylor & Francis. "Body positive movement: Consumerist revolution?." ScienceDaily. ScienceDaily, 3 April 2014. <www.sciencedaily.com/releases/2014/04/140403084402.htm>.
Taylor & Francis. (2014, April 3). Body positive movement: Consumerist revolution?. ScienceDaily. Retrieved July 23, 2014 from www.sciencedaily.com/releases/2014/04/140403084402.htm
Taylor & Francis. "Body positive movement: Consumerist revolution?." ScienceDaily. www.sciencedaily.com/releases/2014/04/140403084402.htm (accessed July 23, 2014).

Share This




More Science & Society News

Wednesday, July 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Boeing Ups Outlook on 52% Profit Jump

Boeing Ups Outlook on 52% Profit Jump

Reuters - Business Video Online (July 23, 2014) Commercial aircraft deliveries rose seven percent at Boeing, prompting the aerospace company to boost full-year profit guidance- though quarterly revenues missed analyst estimates. Bobbi Rebell reports. Video provided by Reuters
Powered by NewsLook.com
Thousands Who Can't Afford Medical Care Flock to Free US Clinic

Thousands Who Can't Afford Medical Care Flock to Free US Clinic

AFP (July 23, 2014) America may be the world’s richest country, but in terms of healthcare, the World Health Organisation ranks it 37th. Thousands turned out for a free clinic run by "Remote Area Medical" with a visit from the Governor of Virginia. Duration: 2:40 Video provided by AFP
Powered by NewsLook.com
Six Indicted in StubHub Hacking Scheme

Six Indicted in StubHub Hacking Scheme

AP (July 23, 2014) Six people were indicted Wednesday in an international ring that took over more than 1,000 StubHub users' accounts and fraudulently bought tickets that were then resold. (July 23) Video provided by AP
Powered by NewsLook.com
9/11 Commission Members Warn of Terror "fatigue" Among American Public

9/11 Commission Members Warn of Terror "fatigue" Among American Public

Reuters - US Online Video (July 22, 2014) Ten years after releasing its initial report, members of the 9/11 Commission warn of the "waning sense of urgency" in combating terrorists attacks. Mana Rabiee reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins