Featured Research

from universities, journals, and other organizations

Drink walkers do it because their friends think it's OK

Date:
July 1, 2014
Source:
Queensland University of Technology
Summary:
Friends may be the key to stopping their mates drink walking, a risky behaviour that kills on average two Australians every week, a new study has found.

Friends may be the key to stopping their mates drink walking, a risky behaviour that kills on average two Australians every week, a QUT study has found.

Researcher Dr Ioni Lewis, from QUT's Centre for Accident Research & Road Safety -- Queensland (CARRS-Q), said in a survey of young people aged 17 to 25, friends were the strongest influence on their intentions to drink walk.

"Drink walking, or walking while intoxicated in a public place, is linked to increased risk of injury and fatality," Dr Lewis said.

In a survey, published in Transportation Research, more than 50 per cent of participants said they had walked while intoxicated in the previous six months together with evidence that some young people intended to drink walk in the future.

"The study found that the risks associated with drink walking were seen to be less dangerous than drink driving, however, research shows that in Australia on average 100 alcohol-affected pedestrians are killed each year," Dr Lewis said.

"That equates to more than 5 per cent of all road crash fatalities."

Dr Lewis said the study looked at friends, parents and peers and found friends could significantly influence a young person's decision to drink walk.

"Drink walking may occur, for instance, when young people start drinking at home before heading out to pubs or clubs, or when they're walking between licensed venues," she said.

"We now know that when young people who perceive their friends approve of drink walking and believe their friends engage in drink walking, that these young people are more likely to drink walk in the next six months."

She said the study also identified young males as being most at risk, because they considered drink walking to be a low-risk activity.

"If we can turn around the perception of young people that drink walking is not a low-risk activity and it is dangerous, then we may be able to reduce the injuries and fatalities."

Dr Lewis said the next step, which was currently under way in another study, was to design and test safety messages aimed at discouraging drink walking among young people.

The study is looking for 18-25 year olds willing to provide their responses to some anti-drink walking advertising concepts via an online survey.

Survey: http://survey.qut.edu.au/f/180604/3f20/


Story Source:

The above story is based on materials provided by Queensland University of Technology. Note: Materials may be edited for content and length.


Journal Reference:

  1. Billy Gannon, Lisa Rosta, Maria Reeve, Melissa K. Hyde, Ioni Lewis. Does it matter whether friends, parents, or peers drink walk? Identifying which normative influences predict young pedestrian’s decisions to walk while intoxicated. Transportation Research Part F: Traffic Psychology and Behaviour, 2014; 22: 12 DOI: 10.1016/j.trf.2013.10.007

Cite This Page:

Queensland University of Technology. "Drink walkers do it because their friends think it's OK." ScienceDaily. ScienceDaily, 1 July 2014. <www.sciencedaily.com/releases/2014/07/140701101455.htm>.
Queensland University of Technology. (2014, July 1). Drink walkers do it because their friends think it's OK. ScienceDaily. Retrieved July 28, 2014 from www.sciencedaily.com/releases/2014/07/140701101455.htm
Queensland University of Technology. "Drink walkers do it because their friends think it's OK." ScienceDaily. www.sciencedaily.com/releases/2014/07/140701101455.htm (accessed July 28, 2014).

Share This




More Mind & Brain News

Monday, July 28, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com
University Quiz Implies Atheists Are Smarter Than Christians

University Quiz Implies Atheists Are Smarter Than Christians

Newsy (July 25, 2014) An online quiz from a required course at Ohio State is making waves for suggesting atheists are inherently smarter than Christians. Video provided by Newsy
Powered by NewsLook.com
Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

AFP (July 24, 2014) A so-called drugs rehab 'clinic' is closed down in Pakistan after police find scores of ‘patients’ chained up alleging serial abuse. Duration 03:05 Video provided by AFP
Powered by NewsLook.com
New Painkiller Designed To Discourage Abuse: Will It Work?

New Painkiller Designed To Discourage Abuse: Will It Work?

Newsy (July 24, 2014) The FDA approved Targiniq ER on Wednesday, a painkiller designed to keep users from abusing it. Like any new medication, however, it has doubters. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins