Racial prejudice in Britain has been declining sharply in Britain since the 1980s thanks to the greater tolerance of younger generations, according to a new study.
Dr Rob Ford from The University of Manchester says that social contact with black or Asian Britons is becoming increasingly unremarkable to white people in their 20s and 30s.
The study published in next month's British Journal of Sociology found that while 60% of people born in the 1910s opposed marriage between white relatives and ethnic minorities, this figure falls to 25% for people born in the 1970s.
Opposition to working under a black boss also showed similar trends.
The sociologist based his findings on data from the British Social Attitudes surveys carried out in the 1980s and 1990s.
"The marked decline in racial prejudice is backed by further data points in 2006, 2004 and 2003 so the results here are pretty emphatic: we are becoming a more tolerant society,
"The attitudes of older cohorts reflect the fact that their perceptions were shaped by growing up in an ethnically homogeneous Britain before mass immigration began," he said.
"Those cohorts express much more hostility about social contact with minority groups than their children and grandchildren."
He added: "But while prejudice is therefore likely to be less of a problem in the future, it is unlikely to disappear overnight.
"Cohort replacement is a slow process and significant levels of hostility to ethnic minorities remain even in the youngest cohorts surveyed here."
The study also found:
Dr Ford - who is based at the School of Social Sciences - attributes the changes to the decline in the legitimacy of various arguments for white superiority over the past fifty years, and the rise in social contact between white Britons and ethnic minorities
"It's also down to the virtual abandonment of views which reflect the anti-immigration line of Enoch Powell by the major political parties.
"Opinion leaders from across the political spectrum now accept and celebrate ethnic diversity," he said.
"It's harder to argue nowadays that Britain's ethnic minority groups are not 'truly British' as white Britons see their black and Asian counterparts everyday on the television, in the newspapers and on the sports field.
"Direct social contact with ethnic minorities has also become a much more frequent occurrence as black and Asian communities have grown rapidly and have become more geographically dispersed within the UK."
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